R29 Nose Dive

Welcome to the first episode of Nose Dive! Join us as our host and intrepid Chief Nose Asia Grant sits down with pop icon JoJo (!!!) to travel back to Y2K… a time when fragrance and pop culture became truly inseparable. Our iconic girlies kiki and dive deep into mall culture, celebrity perfumes and the extremely early-aughts obsession with smelling like your idols. (Britney Spears Curious, anyone?!) The conversation also revisits eos Beach Waves and Toasted Marshmallow, two scents that capture the feeling of endless summer through nostalgia, memory, and fragrance. 

Plus! Tea! JoJo opens up about her breakout Top 40 hit "Leave" (written before her first actual breakup – btw – this was pure teen angst), her iconic role in Aquamarine and what independence actually smells like for her: amber, golden hour and the freedom to say yes. It's soulful, it's funky, it's the recipe to womanhood. 

Watch on YouTube: https://youtu.be/u9ccanVXkDU

Products Featured:

eos Beach Waves Scent Layering Bundle: https://evolutionofsmooth.com/products/beach-waves-scent-layering-bundle?srsltid=AfmBOorQI_AKOV3_JJixubC42NftUzXRU5Fjeqpv07pCucQGa9akaRtU

eos Toasted Marshmallow Scent Layering Bundle: https://evolutionofsmooth.com/products/toasted-marshmallow-scent-layering-bundle?srsltid=AfmBOor_Jikxrty6NSXkzThgySxOUUp0Y3ZLBRqYejpzHMD7hTcyszUj