Queens of Tech

Riley Coleman (they/them) is a seasoned expert in human-centered design with a rebellious spirit, dedicated to accelerating AI literacy with a focus on responsible, ethical innovation. With over 15 years shaping digital experiences, Riley brings a deeply empathetic approach, driven by the belief that technology should elevate human potential rather than replace it.Riley’s career is rich with impact, from establishing a UN-recognized harm reduction program at the Australian Red Cross to leading major digital transformations at Telstra. Most recently, as Director of Central Design at Epidemic Sound, they introduced groundbreaking research methodologies and facilitated customer co-design workshops on AI-driven music creation. At Taxfix in Berlin, Riley scaled the design team by 400% within a year, building the infrastructure needed for rapid, multi-country growth.Now, as the founder of AI Flywheel, Riley is democratizing AI knowledge through accessible, human-centered training programs for responsible AI implementation. Leveraging their extensive background in harm minimization, human-centered design, and service transformation, Riley is fostering a community of practice around ethical AI adoption, empowering professionals to engage with AI confidently while upholding human agency.Their broad experience reinforces a central belief: true innovation emerges when we blend technical skill with human insight, creating powerful AI-human partnerships that enhance, rather than diminish, our shared humanity.

Maeva Cecchi is currently a Lead UX at Amadeus, a company that powers the global travel and tourism industry. She leads the UX Competency Center for Amadeus Discover, where she is responsible for implementing UX strategy through cross-functional collaboration. Maeva also develops a "UX as a Service" approach for major clients, focusing on improving both conversion rates and user experience through data-driven insights.Maeva is also the co-lead of the Amadeus UX Community, dedicated to enhancing UX maturity and fostering a strong user experience culture among UX professionals and non-UX stakeholders alike.As a Diversity & Inclusion ambassador, she actively promotes digital accessibility, mentoring development teams to ensure compliance with accessibility standards.In addition, Maeva is involved with the association WHAT06, supporting initiatives that encourage women’s integration into the technology sector. Her contributions include co-organizing events like Girls Tech Day 2023 and developing a mentoring app for young women.Holding a Master’s degree in Psychology, specializing in Cognitive Ergonomics from Université Côte d’Azur, Maeva combines her UX expertise with a deep understanding of user needs. She has co-authored articles on designing for cognitive (dis)abilities and envisions a tech industry that fosters inclusive work environments, prioritizing diversity and accessibility.

Kelly Evans is a seasoned entrepreneur and small business owner who grew her first company to $5MM in annual revenue within just three years, drawing on her deep expertise in marketing, sales, and digital development. With extensive hands-on experience across all facets of digital marketing, she appreciates the critical role of inbound marketing and online platforms in the growth and resilience of small to mid-sized businesses. A talented marketing strategist and project manager, Kelly has a proven track record of developing and executing creative, client-centric strategies that elevate growth, brand recognition, ROI, and revenue—including during her impactful tenure at Tripadvisor.Known for her high energy and fast-paced style, Kelly is a strategic Renaissance woman who has worn nearly every hat: from CEO, CMO, and CFO, to SEO, SEM, and SMM Specialist; Director of Operations, Website Developer, VP of Marketing, and even Delivery Driver, Packer, and Seamstress—always staying positive, motivated, and smiling every step of the way.

Jen Morse (Iudice) leads the team responsible for foundational, conceptual, and tactical research insights that drive product development and refinement at Sonos. Her work informs and establishes essential parameters for human-centered design across various disciplines. Jen has been with Sonos since 2019. Before joining Sonos, she spent a decade at Teague, a global design consultancy at the intersection of technology and transportation. There, she led exploratory research for clients like Boeing, providing key insights to guide future innovation in user experiences.With over 25 years of experience, Jen has analyzed user experiences across industries including retail, software, home media, pharmaceuticals, and fast food. Prior to her time at Teague, she spent more than a decade at Doblin Group (now Deloitte), a design strategy firm in Chicago. During this period, she also studied at the Institute of Design, focusing on user research and design strategy, as well as at the University of Chicago, where she pursued anthropology.

Courtney Hurley is the co-founder of Screws + Stilettos and the Market Like a CMO course. With 19 years of digital marketing experience, she has worked with everything from Fortune 500 companies to local daycares.An entrepreneur with a foundation in SEO, SEM, analytics, and web design, Courtney also holds a marketing degree from Bentley University. Her expertise has since expanded to include email marketing, social media management, e-commerce, CMS, and business development.Having worked with major players like Google, Amazon, and Wayfair, Courtney is skilled at helping businesses grow their online presence, increase brand awareness, boost ROI, and drive revenue through innovative strategic initiatives.

Sheryl Cababa is the author of Closing the Loop: Systems Thinking for Designers. As a design researcher and strategist, she serves as the Chief Strategy Officer at Optimistic Design, a research and insights studio in Seattle dedicated to education. Her work emphasizes systems thinking and equity-centered design, and she has collaborated with a diverse array of clients, including the Gates Foundation, Microsoft, IKEA, and Khan Academy. Sheryl is passionate about leveraging design to help clients reimagine education.In addition to her practice, she teaches at the University of Washington's Human-Centered Design and Engineering program, where she introduces systems thinking to the next generation of designers.