Purpose Made Podcast

In this episode, Katy Talaikowska, CEO of the Valuable 500, discusses the state of disability representation in advertising and businesses, which remains significantly low despite 20 percent of the global population living with a disability. Highlighting her own journey from the advertising industry to her current role, Katy underscores the importance of authentic representation, innovation, and inclusive leadership in driving meaningful change. She talks about successful campaigns, such as Maltesers' groundbreaking ad during the Rio Paralympics, which not only upped sales by 7% but also set a new standard for inclusive advertising. The episode also delves into the initiatives by the Valuable 500, including the Generation Valuable program and the upcoming SYNC25 Accountability Summit in Tokyo, aimed at promoting inclusive leadership, representation, and reporting in global organisations. Katy emphasises the need for companies to start the conversation about disability inclusion, despite fears of getting it wrong, and stresses the importance of collaboration and collective action in achieving sustainability and progress.Episode Highlights:00:00 The State of Disability Representation in Advertising00:21 Introducing Katy Talaikowska and the Valuable 50000:48 The Journey to Disability Inclusion in Advertising02:36 Katy's Professional Background and the Maltesers Campaign06:57 The Birth of the Valuable 50009:21 SYNC25 and the Future of Disability Inclusion14:03 The Power of Purpose-Driven Brands21:17 The Evolution of Brand Storytelling26:07 The Power of Diverse Storytelling27:14 Apple's Emotional Ad: The Lost Voice29:41 The Role of Leadership in Inclusive Representation30:38 Generation Valuable: A Unique Mentoring Program32:49 Revamping the Leadership Team35:41 The Self ID Resource Guide42:35 The Importance of Authentic Purpose48:18 Overcoming Imposter Syndrome and Embracing Accountability51:58 The Journey of Innovation and Collective ProgressChatting with Katy is always a pleasure, and her insights are crucial for anyone committed to fostering genuine inclusion and driving systemic change. Her emphasis on actionable insights and collaborative movements offers a hopeful path toward a more equitable future.Enjoyed the podcast? Subscribe now, and together, let's empower our communities for a brighter, more inclusive future.Host: Peter BellGuest: Katy TalaikowskaWatch on YouTubeThis podcast was recorded and produced by Purpose Made, dedicated to powering societal change through knowledge sharing.Interested in becoming a sponsor or collaborating with us? Reach out via Purpose Made.The Inner Circle: Amazing news today! We're launching an inner circle community exclusive to listeners. Those who come in now will be able to join a free monthly zoom with me and the community where we'll go deeper in topics, get to know each other and talk about the realities and people behind the profiles we meet. Also you'll be able to win a purpose made t-shirt in there now. Just click the Drop Station link here, to check it out.

In this episode, we dive deep into the transformative power of stories and how they shape our lives. We explore a critical conversation between Rich Roll and Andrew Huberman on the concept of 'interjection'—the idea that consuming certain types of content can subconsciously influence our decisions and shape our personalities. This episode emphasises the concept that 'garbage in, garbage out,' meaning the quality of what we consume directly impacts our lives and who we become.In This Episode, We Discuss:- The concept of 'interjection' as discussed by Andrew Huberman- How stories and ideas from books can lead to positive changes in our lives- The importance of choosing inspirational and positive contentBooks Mentioned:1. Ari Wallach - Longpath: A book about thinking long-term and embracing a mindset that goes beyond short-term gains.2. Rich Roll - Finding Ultra: A transformative story of personal endurance and overcoming obstacles.3. Ross Edgley - The Art of Resilience: An exploration of mental and physical endurance, illustrated through the author’s swim around Great Britain.4. John McAvoy - Redemption: The autobiography of a former criminal turned world-record-holding athlete, showcasing the power of redemption.5. Brene Brown - Daring Greatly: A dive into the power of vulnerability and courage.6. Daniel Kahneman - Thinking, Fast and Slow: A profound exploration of our decision-making processes.7. Carol Dweck - Mindset: A transformative analysis of the growth vs. fixed mindset.8. Simon Sinek - Start with Why: An exploration of finding deeper purpose and clarity in life.9. Sebastian Junger - In My Time of Dying: A part-medical drama, part-autobiography on confronting mortality.10. James Clear - Atomic Habits: A guide to building good habits and breaking bad ones.11. Angela Duckworth - Grit: The power of passion and perseverance in achieving long-term goals.12. Stephen Pressfield - The War of Art: Strategies for overcoming the resistance creatives face.13. Tim Ferriss - Tools of Titans: A compilation of routines and habits from high achievers.14. Randy Pausch - The Last Lecture: A moving reflection on life and legacy, offering profound insights into achieving dreams.These books have greatly influenced my mindset and my hope is that they inspire you too. Keep learning, keep growing, and remember: the stories you consume and the challenges you overcome shape the person you become. We all possess the power to transform our lives through the insights we gain and the actions we take. Until next time!

In this episode of the Purpose Made Podcast, Peter delves deep into the fundamental question: What is it that you really want to do? This isn't about superficial job titles or daily tasks, but rather an exploration of our true motivations, passions, and visions for the future. Peter answers listener questions and shares insights into understanding the "why" behind our actions.Key Discussion Points:Finding Your WhyWhat Motivates You?Envisioning Your FutureThe Value of SharingCommitment to ProgressLife’s UnpredictabilityThe Power of SupportReflect and AdjustYour Unique JourneyClosing Thoughts And Key TakeawaysIn a world full of noise and distractions, Peter's reflections remind us of the importance of aligning our actions with our deepest aspirations. If you're ready to transform your life and take meaningful steps towards your true purpose, this episode is a must-listen. Tune in, subscribe, and embark on your unique journey with us.Enjoyed this episode? Follow the Purpose Made Podcast for more insightful discussions and thought-provoking content. Your future self will thank you.

In this thought-provoking episode, we sits down with Grace Blakeley, renowned author of "Vulture Capitalism," to dismantle the myth of free markets and expose the deep-seated inequalities and corporate manipulations that shadow our economic systems. Grace eloquently unveils the realities of neoliberal economics, the role of state power, and the importance of collective action in forging a path towards genuine societal freedom. Whether you're an economic novice or a seasoned analyst, this episode offers a compelling insight into the mechanisms that drive our world.Timestamps:00:00:00 - Introduction00:01:00 - A Background To Grace00:01:31 - Why The Death of Freedom?00:05:30 - The Power of Influence (Greensill)00:06:14 - 76 Billion In Dividends00:06:51 - Backdoor Bailouts & The Unfree Free Market (Boeing)00:08:53 - Disaster Capitalism & The State Routinisation of Crime00:11:05 - The Criminalisation of Homelessness, Wealth Inequality & Austerity00:13:55 - Concentrations of Power, Influence & Capital00:16:04 - Lobbying, Donations & Climate Breakdown (ExxonMobil)00:17:57 - Nudging Over The Edge (Nudge Unit & The Windrush Scandal)00:19:46 - Powerlessness (Brexit, North South Divide & A Poverty of Opportunity).00:21:43 - Opportunities for Change (The Lucas Plan)00:22:27 - Collective Consciousness vs. Toxic Individualism00:24:25 - A Background To Wealth Inequality (Gary Stevenson) the UKs £800bn Deficit and The Consequences of Austerity00:28:56 - Capital Strike & Capital Flight (Zambia)00:30:05 - The Architects and The Bees (The Preston Model and More).00:31:37 - Key TakeawaysEnjoyed this? Subscribe NowWatch on YouTube

What inspires people to embark upon seemingly impossible challenges? How do they prepare both mentally and physically? And what are the secrets to completing 105 Ironman Triathlons in 105 days?Welcome to this week's podcast, featuring Britain's Most Inspiring Maniac, Sean Conway!Sean, originally from a small town in Wales and with roots in Zimbabwe, is not your average athlete. He is the living embodiment of relentless determination, fearlessness, and an indomitable spirit. An internationally acclaimed ultra-endurance athlete, author, and a renowned motivational speaker, Sean famously broke the world record by completing 105 Ironman Triathlons in 105 days, shattering perceptions and previous records alike. Remarkably, he believes he could have extended this extraordinary feat of human endurance "indefinitely." Yet, looking back, things could have played out very differently.In the early 2000s, Sean was an unhappy school portrait photographer. He hated his job, and as is often the case, comfort was killing his ambition, so Sean promptly quit.He sold his business for a pound, and at 30 years old, with no money, no spark, and no plan B, Sean embarked on a new life of adventure in its purest form.* In 2010, he climbed Mount Kilimanjaro in a penguin suit.* In 2012, he cycled 750 miles from London to the Alps.* He swam the length of Great Britain in 135 days—the fun part being, before that, the furthest he had swum was three miles in a pool.* He set the world record for cycling unsupported across Europe, completing the 4,000-mile route in 24 days.* He also completed the Ultimate British Triathlon, running from John O'Groats to Land's End without any prior training.His list of successes is lengthy, as are his setbacks (https://www.seanconway.com/).Join us as we explore Sean’s transformation from a 30-year-old self-professed ordinary man to a 43-year-old record-breaking endurance athlete. We'll dissect his unique mindset, the resilience that fuels him, and the guiding principles that shape his life.Today, Sean will share insights on embracing massive challenges without fear of failure, his approach to life's hurdles, and how he manages to keep pushing when the body screams stop.We'll also dive into some of his most memorable adventures and the philosophies that drive him, and why it's important to set audacious goals.Prepare to be inspired by a story of true grit and adventure. Whether you're an athlete, an entrepreneur, or simply someone who loves a good challenge, Sean's story is a testament to what we can achieve when we dare to push beyond boundaries.After all, “Adventure isn’t all about climbing mountains or rowing oceans. Adventure, in its purest form, is simply a way of thinking!" ~ Sean Conway

Is it ever too late to learn? What is the science behind how to change your brain? And what if the key to reshaping our brains and altering our perspectives lies within our grasp, regardless of our years?This is the fascinating life’s work of today’s esteemed guest, Dr. Lara Boyd.Dr. Lara Boyd, a Neuroscientist and Physical Therapist at the University of British Columbia, is an expert in mapping how our behaviours, environments, and experiences shape our brain health and learning capabilities.During this episode, Dr. Boyd guides us through the science behind neuroplasticity, highlighting the brain's inherent ability to rewire itself and learn new skills at any age. She emphasises that everything we do and encounter is continuously shaping our brains.Her work focuses on the impact of exercise and learning on our neurobiology, showcasing the profound effects these activities have on optimising our brain function. Dr. Boyd's research sheds light on how we can leverage our physical bodies to access and enhance different states of mind.In a world where stress, anxiety, and burnout are prevalent, Dr. Boyd's insights offer a beacon of hope for better self-regulation and human evolution. She shows us that we have the power to shape our brains in ways that align with our desires and aspirations."We only have one brain. We can shape it however we choose. So go out and build the brain you want." - Dr Lara BoydTimestamps:00:00:00 - Introduction00:00:50 - Background To Dr Boyd00:01:27 - What drove Dr Boyd’s focus on Neuroplasticity & Human Physiology00:03:53 - How do we learn?00:05:25 - Misconceptions about Neuroplasticity?00:07:56 - White Matter, Human Critical Physiology and Anatomy00:13:00 - Can a Vaccine for The Epstein–Barr Virus Prevent Multiple Sclerosis?00:14:27 - Short vs. Long Term Memory Loss & Damage00:17:04 - Why Some People Find Learning Easier Than Others?00:23:44 - Trauma & Priming The Brain To Drive Neuroplasticity00:27:10 - Lessons from Post Stroke Trauma Studies, Neuroplasticity and Wider Society Learnings00:30:33 - The Study of Biomarkers & Remarkable Results00:35:37 - A Modern Epidemic (Stress, Anxiety, Burnout & Mental Health) & Relievers (Exercise, Cortisol, Growth Factors & The Bluezones).00:41:41 - A Study Between Runners and Yogi’s & The Results00:45:47 - A Study on Burnout (Teachers, the NHS and beyond).00:48:00 - Personalised Medicine & Personalised Learning00:49:50 - AI, Concerns & The Evolution of Healthcare00:51:39 - The Broader Implications of Findings on Neuroplasticity in terms of Life Long Learning, Addiction & Behavioural Change?00:55:06 - Closing Thoughts & Key TakeawaysEnjoyed the podcast? Subscribe nowWatch on YouTubeConnect: Peter Bell, Dr Lara BoydInterested in becoming a sponsor or collaborating with us, reach out via Purpose Made. Your support helps us continue delivering the thought-provoking content to our audience.This podcast was recorded and produced by Purpose Made.

Are we witnessing the end of democracy? In this compelling episode of the Purpose Made Podcast, we're joined by Peter Geoghegan, an esteemed investigative journalist, author, and the mind behind groundbreaking investigations into the murky waters of political financing. Geoghegan's work has illuminated the dark corners of British politics, earning nominations for prestigious journalism awards and sparking crucial conversations about the integrity of democratic institutions.As the former editor-in-chief at openDemocracy and a contributor to top-tier publications worldwide, Geoghegan has a knack for uncovering uncomfortable truths. From the Brexit campaign to the controversial dealings of political lobbyists, his investigations delve into how unseen money shapes public policy and opinion, often at the expense of transparency and fairness.In today's deep-dive conversation, we explore key themes from Geoghegan's latest book, "Democracy for Sale," and discuss the broader implications of his findings on global politics and the very fabric of democracy. Join us as we navigate through a series of eye-opening topics, shedding light on the complex interplay between money, power, and governance.During today's deep dive conversation, we discuss:Democracy For SaleUK’s Corruption “Wake Up Call”Lobbying, Brexit & The DUPIntegrity, Professionalism & Accountability & The Origins Of The Atlantic BridgeThe Greensill ScandalLobbying & The Case Of The £118K-A-Year ‘Advisory’ GigDistraction, Disaster Capitalism & The Dead Cat StrategyThe IEA & The ‘Brexit Influencing Game’Influence, Statutory Instrument & Dark MoneyThe Elections Act & ‘Tories Target 2 Million Expats With Polling-Day Proxies’Cambridge Analytica & Digital InfluencingDwindling Attention Spans, Misinformation & Digital ManipulationThe Trump Before TrumpDestabilisation, The Russia Report & The Owen Paterson ScandalThe Nolan Principles: The Antidote To Sado-Populism?Truss, The Lettuce & Cash For AccessInfosys & VIP AccessPPE Procurement, Lost WhatsApps & The Covid InquiryGeopolitics, The Year Of The “Election Super Cycle” & Voter FatigueStrategies for Countering Right-Wing PopulismAudience Q&A - The Teesside Freeport & A Counter To PopCon - Dark Money In Plain SightKey Thoughts & TakeawaysPeter Geoghegan's insights offer a sobering look at the challenges facing modern democracies. Through meticulous investigation and a commitment to truth, Geoghegan not only exposes the mechanisms of influence and control but also sparks a conversation about the path forward.This episode is a must-listen for anyone concerned with the future of democracy, the impact of dark money in politics, a desire for change, and the role of journalism in safeguarding public discourse.If today's discussion inspired you, ignited curiosity, or provoked thought, don't forget to subscribe to the Purpose Made Podcast. Share this episode with friends, family, or anyone who believes in the power of informed dialogue to shape a more transparent and equitable world.

In this enlightening episode, the future of food, we sit down with Andrea Rasca, the visionary CEO and founder of London's pioneering sustainable community market and cultural hub, Mercato Metropolitano, and the driving force behind Movimento Metropolitano.Andrea shares his extensive 25-year journey within the food sector, his inspirations, the hurdles he's overcome, and his mission to revolutionise our food systems for the betterment of people's health and our planet.During this episode, we discuss:Andrea Rasca: The Man Behind The VisionThe Seeds of Change: Andrea’s Inspirational JourneyOvercoming Obstacles & Scaling Mercato MetropolitanoStrategies for Driving Positive Change in Our Food SystemNavigating Global Challenges: Brexit, Opportunities, and the Path ForwardBeyond Short-termism: Envisioning the Future of FoodThe Power of Starting Small to Achieve Big DreamsHow Food Will Shape Our FutureFrom Blue Zones to Addressing Our Broken Food SystemEmbracing a New Paradigm for Food and CommunityThe Impact of Community Orientation and Social InitiativesIncorporating Environmental, Social, and Governance Principles for a Purpose-Driven FutureEnvisioning the Future of Mercato MetropolitanoAddressing Social Obligations and Bridging the North-South DivideKey Thoughts & TakeawaysIf you’re inspired by Andrea's vision of a sustainable, healthy, and equitable food system, join the movement by visiting Mercato Metropolitano and supporting local, sustainable food initiatives in your community. Don’t forget to share this episode with friends and family to spread the message of positive change.Loved this episode? Make sure to subscribe to our podcast and leave us a review, letting us know what you think and what you’d like to hear more about. Your support helps us bring more conversations like this to you.