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Publishing Rebel
How to optimise your speaker career with a book - with Katie Mullen
Season 7
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Katie Mullen is a sales trainer, speaker, podcaster, blogger, and author. She spent almost twenty years in sales across many industries and has researched customers in over 20 states on how they would like to be treated in a sales situation. This research combined with her many years of sales experience, is the foundation of her business and book.
In this episode- How to use your book to get more speaking engagements
- How to use the book to increase your capacity to take on more client work
- Researching to provide novel insights to your audience - and clients
- Finding the false assumption that will boost sales
- Telling the story that will prompt the reader to take action
- How to boldly ask for book reviews
- The power of the ugly-truth story
- Trading immediate revenue for long-term success
- Teaching skills over writing skills
How to connect with Katie
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Bringing comedy to nonfiction with Dave Cohen
49:35||Season 7If you ever worried, your nonfiction book will be too boring, this episode is for you! My guest today has constantly been on the British comedy scene for nearly 40 years. He was also lead singer with the world’s first Jewish heavy metal band Guns’n’Moses. Yep, you guessed it - my guest today is Dave Cohen. Comedian, broadcaster, BBC TV writer, 8 times BAFTA winner for his Horrible Histories songs – Dave is one of the most respected teachers of comedy writing in the UK. He has written several books packed with fun and tips for writing great comedy including 'The Complete Comedy Writer', 'Build A Script' and 'Ready, Steady, Joke!' In 2021 he published his first novel Stand Up, Barry Goldman - the first book in the Barry Goldman trilogy. Book Two – Barry Goldman: The Wilderness Years – is out now and the final book in the trilogy will be published in November 2025. His latest non-fiction book How To Write A Funny Novel will be out in September 2024. In this episode How Dave got into comedy The power of expressing yourself through words The digital revolution Why you shouldn’t publish your first book The hidden story any nonfiction book should tell The key to any great writing (especially comedy and nonfiction) How to write to build trust in your authority Keys to bringing comedy to nonfiction Digging into embarrassment and mistakes The trial and error strategy to know what’s funny Why it's really hard to get comedy - and how to eventually get it right *** 📚🚀🏆 Are you thinking about writing your first nonfiction book this year? Join the waitlist to be notified when PUBLISHED AUTHORITY, our 12-month nonfiction author coaching programme reopens for enrolment: https://publishedauthority.com/ *** Connect with Dave Cohen Website: http://davecohen.org.ukEmail: dave@davecohen.org.uk Books (Amazon): https://www.amazon.co.uk/stores/Dave-Cohen/author/B00GZOB02C *** Also mentioned: John Yorke’s book ‘Into The Woods: How Stories Work and Why We Tell Them’: https://www.amazon.co.uk/Into-Woods-Stories-Work-Tell/dp/0141978104
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An SEO perspective on publishing nonfiction with Cassio Politi
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How to make 1,000$ or more per sold book - with Chris Benetti
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