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Publishing Pathways: An inside look at authors’ book journeys

 The Right Fit: Choosing a Book Format

Ep. 2
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Once you’ve established a clear purpose and audience for your book, the next step is deciding what type of book you wish to publish.

In this episode, Professor George Geroulakos, Editor of Mastering Endovascular Techniques, reflects on his experience of writing and publishing a textbook. Drawing on his perspective as both an author and editor, he discusses how different types of research align with different book formats, and how to choose the option that best fits your work and career goals. 

Here's a summary of the main topics discussed. You can also listen to the full podcast below.


  • Writing with your audience in mind
  • How to attract the interest of the audience
  • Deciding on the type of book that will serve your intended audience

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