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Psycho Hospitality

Behavioral Insights for Luxury Hospitality


Latest episode

  • 7. “You’ve Arrived”: How to Craft Instant Belonging

    56:53||Ep. 7
    Before a word is spoken, before a hand is shaken, their brain is already scanning:Do I belong here? Am I seen? Is this the place I imagined?This is the psychology of arrival. And it sets the emotional tone for everything that follows.In this episode, we break down the first few seconds of the guest experience—and why they matter more than you think.From scent and lighting to clipboard choreography and eye contact, we explore:How first impressions build—or break—emotional trustThe hidden power of autonomy at check-inWhy staff presence matters more than design perfectionAnd how to create “Norm from Cheers” moments—even for first-time guestsBecause in luxury hospitality, arrival isn’t about keys, forms, or flawless logistics.It’s about the first moments of belonging.Get it right, and you don’t just welcome someone.You set the tone, earn their trust, and anchor the entire stay.That’s not check-in. That’s brand-building in real time.

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  • 6. The Cancellation Chasm: How to Master the Pre-Arrival Experience

    49:47||Ep. 6
    Booked, But Not Hooked — Yet. In this episode, we explore the often overlooked stretch between booking and check-in and how to turn that quiet emotional gap into one of your strongest tools for building guest loyalty.Why This Episode MattersMost hotels go silent after a guest books. But for the guest, that’s when doubts begin. We unpack The Cancellation Chasm—and how to close it using psychology, empathy, and a little finesse.Because before the welcome mat comes the welcome message.
  • 5. The Booking Battle: Why Guests Hesitate—and How to Make Them Click ‘Confirm’

    59:25||Ep. 5
    Most booking pages don’t lose guests because of price. They lose them to friction, hesitation, and decision fatigue. When guests feel unsure, they close the tab—and move on.In this episode, we break down:Why guests hesitate to book—even when they love your hotelThe decision overload trap (and how to guide guests smoothly to “confirm”)How to make booking feel effortless—and irresistibleThe secret to designing upsells that seduce, not just sellBecause when the path to booking is smooth, guests don’t compare—you become the only option worth considering.
  • 4. Peak-End Rule: From First Impressions to Fond Farewells

    53:23||Ep. 4
    What’s the secret to a memorable guest experience? In this episode, we break down the “Peak-End Rule” and reveal how to make every stay unforgettable. From setting the perfect first impression to adding surprise touches guests will rave about, learn how to craft experiences that end on a high note. Discover why your frontline team is the magic maker and how handling complaints sincerely can turn a negative into lifelong loyalty. Tap into the emotions that stick—because guests won’t remember every detail, but they’ll remember how you made them feel.
  • 3. Uncertainty: Kill Uncertainty, Build Trust, Win Loyalty

    44:21||Ep. 3
    Nothing kills a guest’s excitement faster than uncertainty. This episode uncovers how small moments of doubt—whether about booking, directions, or amenities—can erode trust and drive guests away. Learn how to replace uncertainty with clarity at every touchpoint, creating a seamless and secure experience.We’ll share the science behind why predictability matters and reveal practical strategies for everything from online booking flow to pre-arrival communications. Give guests the confidence to choose you, knowing every detail is handled. Because in hospitality, clarity isn’t just helpful—it’s essential.
  • 2. Cognitive Overload: Confused Guests Don't Book — Clarity Converts

    42:57||Ep. 2
    Guests are overwhelmed before they even arrive, but it doesn’t have to be that way. In this episode, we reveal why cognitive overload is your quietest but fiercest competitor—and exactly how to beat it. Discover how simplifying online journeys and in-person experiences transforms browsers into booked guests. We’ll dig into design tactics that streamline room selection, why less is more on your homepage, and the art of personalization to cut the noise. Plus, learn why something as small as a one-question filter can make guests feel seen, valued, and ready to say yes. In short, clarity sells. Make it easy, make it memorable, and watch loyalty grow.
  • 1. Status: Why Guests Will Pay for How You Make Them Feel

    54:04||Ep. 1
    Status isn’t just about luxury—it’s the subtle art of making guests feel valued and memorable. In this episode, we dive into why even small, thoughtful touches elevate a guest’s sense of status, satisfaction, and loyalty. From live, real-time customer service that beats any bot to loyalty tiers with perks that mean something, learn how to create high-status experiences beyond price.Discover why the top suite should never go on sale, and how the "entourage effect" empowers VIPs to share their exclusivity. This episode is packed with strategies to turn guest interactions into loyalty—and loyalty into lasting relationships.