Principle of Charity
Should Business Focus on Social Impact, or Just Stick With Profit?
Everyone is talking about “social impact”, or “purpose”, as a way for business to deliver greater good to society. But does having a social purpose actually help society any more than a business just focused on making goods that people want to buy, for profit?
Is social impact hollow virtue signaling, a marketing tool to make customers feel warm and fuzzy? Or does it in fact signal a profound shift in our attitude to capitalism, where the common good is finally put first, where it belongs?
With a global impact investment market at $715 billion worldwide, ESG (Environmental, Social and Corporate Governance) assets under management of $38 trillion, and businesses everywhere writing their impact manifestos, the stakes are high.
Andy Kuper is the CEO of LeapFrog Investments, and a founding father of “profit with purpose” movement. He joins Judith Sloan, Contributing Economics Editor with The Australian newspaper, and a strong advocate for the simplicity of profit, as we deep dive into this fascinating topic.
You can be part of the discussion @PofCharity on Twitter, @PrincipleofCharity on Facebook and @PrincipleofCharityPodcast on Instagram.
Your hosts are Lloyd Vogelman and Emile Sherman.
Find Lloyd @LloydVogelman on Linked in
Find Emile @EmileSherman on Linked In and Twitter.
This Podcast is Produced by Jonah Primo
Find Jonah @JonahPrimo on Instagram.