Make Room for Multicultural Communities

<h2>In This Episode…</h2>We talk with ChavezPR President Stephen Chavez about multicultural communities and how to reach them. PR pros must understand how to reach multicultural communities and having the right budget for it. We talk about areas that PR pros need to focus on, research, and making sure there’s a budget for it. Show Notes·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[00:48] Are you a coffee or tea drinker? &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[02:19] Can you give a brief rundown about your expertise?&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[06:57] What does the current PR landscape look like?&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[10:38] Has there been a dramatic shift in PR in 2020 and 2021? &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[11:49] Are we going to see a bigger shift to online communities like live streaming, Clubhouse, etc.·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[12:32] What do PR pros miss when reaching multicultural communities?·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[19:11] Is multicultural messaging going to be even bigger this year?·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[22:32] What has been effective in reaching multicultural communities?·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[25:05] Make sure your influencer list is up to date?·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[25:45] Every PR agency should be increasing its budgets to help with reaching multicultural communities?·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[26:47] If you could create any PR strategy, what would you create?·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[27:28] Final thoughts <h2> </h2><h2>People and Companies, We Mentioned in the Show</h2>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Stephen Chavez was our guest today. Learn more about <a href="https://chavezpr.com/" rel="noopener noreferrer" target="_blank">ChavezPR</a>. <h2>Episode Length: 29:50</h2>Thanks so much for tuning in. Join us again next week for another episode!<h2> </h2><h2>Download Options</h2>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Listen and subscribe to <a href="https://plinkhq.com/i/1496390646?to=page" rel="noopener noreferrer" target="_blank">Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player</a> for free!·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;If you enjoyed this episode, leave us a review!<h2> </h2><h2>Contact Us!&nbsp;</h2>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;If you want to get involved, leave us a comment!●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Visit us and give us a ‘like’ on our <a href="https://www.facebook.com/globalresultscommunications/" rel="noopener noreferrer" target="_blank">Facebook page</a>!●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Follow us on <a href="https://twitter.com/globalresults" rel="noopener noreferrer" target="_blank">Twitter</a>. Thanks for listening!&nbsp;

Understanding How To Reach Multicultural Communities with ChavezPR President Stephen Chavez

<h2>In This Episode…</h2>We talk with Henry Schein’s Ann Marie about the media. We discuss how to get more media contacts, what’s changed in the previous year, has traditional media gotten smaller, how to make sure you don’t something that can give you bad press. Show Notes·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[00:43] Are you a coffee or tea drinker? &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[01:24] Can you explain to our audience a little bit about your expertise?&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[02:37] The new normal is zoom meetings, how have you tried to get new media contacts? ·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[04:38] It seems like the traditional media has gotten smaller in the last few years? ·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[06:32] Since community papers are dying is that mean you have pivoted to podcasters, influencers, and YouTubers?·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[08:16] Are there any new or old strategies being new again when it comes to media strategies?·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[10:44] Is developing your own story for the press the best way of getting new media contacts?·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[12:59] Is the new way of thinking for PR pros is being your gatekeeper when it comes to media content?·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[14:42] Does that mean that PR pros now have to do more than just a written release when packaging a story for the press?·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[16:23] How do you avoid accidentally creating bad press?·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[19:27] If you had to package your own story for the press what would it be about? &nbsp;&nbsp;&nbsp;&nbsp;·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[21:05] Final thoughts<h2> </h2><h2>People and Companies, We Mentioned in the Show</h2>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Ann Marie was our guest today. Learn more about <a href="https://www.henryschein.com/" rel="noopener noreferrer" target="_blank">Henry Schein</a>. <h2>Episode Length: 21:44</h2>Thanks so much for tuning in. Join us again next week for another episode!<h2> </h2><h2>Download Options</h2>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Listen and subscribe to <a href="https://plinkhq.com/i/1496390646?to=page" rel="noopener noreferrer" target="_blank">Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player</a> for free!·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;If you enjoyed this episode, leave us a review!<h2> </h2><h2>Contact Us!&nbsp;</h2>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;If you want to get involved, leave us a comment!●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Visit us and give us a ‘like’ on our <a href="https://www.facebook.com/globalresultscommunications/" rel="noopener noreferrer" target="_blank">Facebook page</a>!●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Follow us on <a href="https://twitter.com/globalresults" rel="noopener noreferrer" target="_blank">Twitter</a>. Thanks for listening!

Packaging Your Story to the Media with Henry Schein’s Vice President of Global Corporate Media Ann Marie

It's time to start!

<h2>In This Episode…</h2>We talk with Social HP’s Head of Growth John Baldock about social advocacy. We go over what it is, how to do it well, what social networks are better for it, what the future looks like and when it all goes wrong how to take down the offending content. Show Notes·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[00:43] &nbsp;Are you a coffee or tea drinker?&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[01:18] Can you explain to our listeners about your company and what you do?·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[02:37] What have you seen businesses or PR pros not do very well when it comes to employee advocacy?&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[05:38] How do PR pro convince the c-level executives to do a program like this? ·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[08:07] Are there other social media platforms that are better at this for social advocacy?·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[08:53] What are some strategies for a B2B company to use this type of program?·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[13:13] How do you get employees to share your business's content on their social media accounts?·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[16:55] It is imperative to have these types of programs because of what has happened for the past year?·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[18:53] Are there any tips or tricks to when things go wrong to take down the content shared?·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[21:16] What do you see as the future of social advocacy?·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[24:22] What social media do you prefer when doing social advocacy?·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[26:11] What feature would you like LinkedIn to have? &nbsp;·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[27:21] Final thoughts<h2> </h2><h2>People and Companies, We Mentioned in the Show</h2>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;John Baldock was our guest today. Learn more about <a href="https://www.socialhp.com/" rel="noopener noreferrer" target="_blank">SHP</a>. <h2>Episode Length: 28:30</h2>Thanks so much for tuning in. Join us again next week for another episode!<h2> </h2><h2>Download Options</h2>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Listen and subscribe to <a href="https://plinkhq.com/i/1496390646?to=page" rel="noopener noreferrer" target="_blank">Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player</a> for free!·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;If you enjoyed this episode, leave us a review!<h2> </h2><h2>Contact Us!&nbsp;</h2>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;If you want to get involved, leave us a comment!●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Visit us and give us a ‘like’ on our <a href="https://www.facebook.com/globalresultscommunications/" rel="noopener noreferrer" target="_blank">Facebook page</a>!●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Follow us on <a href="https://twitter.com/globalresults" rel="noopener noreferrer" target="_blank">Twitter</a>. Thanks for listening!&nbsp;

Making Advocacy Programs Easy with Social HP’s Head of Growth John Baldock

Time to get Serious about Internal Comms!

<h2>In This Episode…</h2>We talk with Inner Strength Communication Inc’s Priya Bates about internal communications. During the last year, we’ve seen a shift to make sure employees working from home are connected to the company and their employees. We discuss what that looks like, what content to use, and how to get the most of your internal comms. Show Notes·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[00:58] Can you give us a brief rundown about your expertise? &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[01:32] Are you a coffee or tea drinker?&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[02:08] How have internal comms changed over the years?&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[02:48] Internal comms was nice to have if we have the time? &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[03:06] How do you get the most engagement out of your internal comms?·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[06:20] Should businesses be using virtual happy hours and other fun events with their internal comms?·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[09:27] Should businesses be utilizing podcasts for their internal comms?·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[12:05] Podcasts are a break from everything else, would you agree?·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[12:56] What did 2020 teach you about strategic comms?·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[15:03] Do you see companies in 2022 doing a better job at internal comms?·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[17:43] Do you see those 72% acting on what they say?·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[19:02] How has branding changed from this year to last year?·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[21:11] How big is the push for authentic branding?·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[25:18] What do the challenges look like for PR pros in 2021 and 2022?·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[27:42] You almost have to have two comm plans, one for external and one for internal?·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[28:36] If you could create any award what would it be? ·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[29:50] Final thoughts<h2> </h2><h2>People and Companies, We Mentioned in the Show</h2>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Priya Bates was our guest today. Learn more about <a href="https://innerstrengthcommunication.com/" rel="noopener noreferrer" target="_blank">Inner Strength Communication Inc</a>. <h2>Episode Length: 32:43</h2>Thanks so much for tuning in. Join us again next week for another episode!<h2> </h2><h2>Download Options</h2>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Listen and subscribe to <a href="https://plinkhq.com/i/1496390646?to=page" rel="noopener noreferrer" target="_blank">Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player</a> for free!·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;If you enjoyed this episode, leave us a review!<h2> </h2><h2>Contact Us!&nbsp;</h2>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;If you want to get involved, leave us a comment!●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Visit us and give us a ‘like’ on our <a href="https://www.facebook.com/globalresultscommunications/" rel="noopener noreferrer" target="_blank">Facebook page</a>!●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Follow us on <a href="https://twitter.com/globalresults" rel="noopener noreferrer" target="_blank">Twitter</a>. Thanks for listening!&nbsp;

Getting the Most Out of Your Strategic Internal Communications with Inner Strength Communication Inc’s Priya Bates

Take Your Time

<h2>In This Episode…</h2>We talk about coffee, ads, clubhouse app, when to pivot on your campaign, what are good ads, how do you go about making good ads, and the impact on the ad industry. Show Notes·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[01:00] Are you a coffee or tea drinker? &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[03:20] Can you tell our listeners a little bit about Blue C and your expertise? ·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[07:29] How has the advertising industry pivoted from 2020? ·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[12:26] Since you mention content delivery systems, how do you deliver it without the physical touch? ·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[21:46] Are we going to see better TV ads?·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[27:47] How would for example an electric car company to an ad campaign?·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[31:25] Do you see more companies creating podcast ads?·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[36:19] Do you think some companies do not want to take the time to do a deep dive strategy is because it cost too much or takes too much time?·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[38:11] How do you convince C-level people this is the best way?·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[42:11] Would it be good to know the right time to pivot when the strategy is going wrong?·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[43:57] If you could make a killer ad software what would it be? ·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[49:13] Final thoughts <h2> </h2><h2>People and Companies, We Mentioned in the Show</h2>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Eric Morley was our guest today. Learn more about <a href="https://bluecusa.com/" rel="noopener noreferrer" target="_blank">Blue C</a>. <h2>Episode Length: 59:03</h2>Thanks so much for tuning in. Join us again next week for another episode!<h2> </h2><h2>Download Options</h2>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Listen and subscribe to <a href="https://plinkhq.com/i/1496390646?to=page" rel="noopener noreferrer" target="_blank">Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player</a> for free!·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;If you enjoyed this episode, leave us a review!<h2> </h2><h2>Contact Us!&nbsp;</h2>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;If you want to get involved, leave us a comment!●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Visit us and give us a ‘like’ on our <a href="https://www.facebook.com/globalresultscommunications/" rel="noopener noreferrer" target="_blank">Facebook page</a>!●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Follow us on <a href="https://twitter.com/globalresults" rel="noopener noreferrer" target="_blank">Twitter</a>. Thanks for listening!

Patience and knowing your company persona is key to great ads, with Blue C's Eric Morley

Be Meaningful, Be Impactful

<h2>In This Episode…</h2>We talk with Ashlee Sang about brand messaging, content, content strategy, the voice of the customer, influencers, and improving your skills in pitching. Plus, learn what piece of content she would create if she went viral! Show Notes·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[00:44] Are you a coffee or tea drinker?&nbsp;·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[01:13] Can you briefly explain what you do to our listeners?&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[01:57] What did 2020 teach you about content strategy? ·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[03:03] How do you create a webinar that is beneficial for people? &nbsp;&nbsp;&nbsp;&nbsp;·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[05:05] Are businesses starting to recognize the evergreen content of producing a podcast?·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[06:02] What has changed from 2020 to 2021 when we’re talking about brand messaging?·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[07:17] How has business pivoted to not just talking about “doing good” but also having an action plan?·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[08:42] For PR pros what messaging should they focus on this year?·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[10:40] PR pros should be using the voice of customer content?·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[11:06] Will influencers play a bigger role or are we seeing a decline in using influencers?·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[12:35] What is going to be the key content for a PR pro to create in 2021?·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[14:16] What skills should PR pros improve on in 2021?·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[16:33] Do research and make sure someone else looks over your pitch?·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[17:24] If you could create any piece of content for yourself that went viral, what would it be?·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[18:12] Final thoughts<h2> </h2><h2>People and Companies, We Mentioned in the Show</h2>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Ashlee Sang was our guest today. Learn more about <a href="https://ashleesang.com/" rel="noopener noreferrer" target="_blank">Ashlee Sang</a>. <h2>Episode Length: 19:16</h2>Thanks so much for tuning in. Join us again next week for another episode!<h2> </h2><h2>Download Options</h2>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Listen and subscribe to <a href="https://plinkhq.com/i/1496390646?to=page" rel="noopener noreferrer" target="_blank">Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player</a> for free!·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;If you enjoyed this episode, leave us a review!<h2> </h2><h2>Contact Us!&nbsp;</h2>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;If you want to get involved, leave us a comment!●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Visit us and give us a ‘like’ on our <a href="https://www.facebook.com/globalresultscommunications/" rel="noopener noreferrer" target="_blank">Facebook page</a>!●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Follow us on <a href="https://twitter.com/globalresults" rel="noopener noreferrer" target="_blank">Twitter</a>. Thanks for listening!

Creating the Right Pitch and Brand Message with Ashlee Sang 

Celebrating Women's Achievement

<h2>In This Episode…</h2>We talk with Birk Creative’s Jinja Birkenbeuel about digital content, podcasts, hiring the right PR pro for your business, visual identity, digital transformation, 2021, video content, and multi-brand strategy. Show Notes·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[04:41] Are you a coffee or tea drinker? &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[06:17] What challenges did businesses face in 2020?&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[10:19] Are we in a more exclusively digital world? ·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[12:38] Should businesses create guidelines for their visual identity? &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[19:05] Has it changed where PR pros are creating all digital collateral?·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[24:00] What do brands and PR pros miss from a multi-brand strategy?·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[25:58] What do you look for when you’re hiring a PR pro?·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[27:08] Will we see a shift in more brands starting or being guests on podcasts?·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[32:02] Should PR pros become a producer of audio or video content?·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[34:25] How important is it for digital transformation in 2021?·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[36:56] 2021 is the sequel of 2020?·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[39:34] What is one person you would like to interview on your podcast? ·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[41:18] Final thoughts<h2> </h2><h2>People and Companies, We Mentioned in the Show</h2>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Jinja Birkenbeuel was our guest today. Learn more about <a href="https://www.birkcreative.com/" rel="noopener noreferrer" target="_blank">Birk Creative</a>. <h2>Episode Length: 42:16</h2>Thanks so much for tuning in. Join us again next week for another episode!<h2> </h2><h2>Download Options</h2>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Listen and subscribe to <a href="https://plinkhq.com/i/1496390646?to=page" rel="noopener noreferrer" target="_blank">Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player</a> for free!·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;If you enjoyed this episode, leave us a review!<h2> </h2><h2>Contact Us!&nbsp;</h2>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;If you want to get involved, leave us a comment!●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Visit us and give us a ‘like’ on our <a href="https://www.facebook.com/globalresultscommunications/" rel="noopener noreferrer" target="_blank">Facebook page</a>!●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Follow us on <a href="https://twitter.com/globalresults" rel="noopener noreferrer" target="_blank">Twitter</a>. Thanks for listening!

Thriving in 2021 by Creating the Right Visual Identity for Your Brand with Birk Creative’s Jinja Birkenbeuel

5G will change the world and digital "drive-bys"

<h2>In This Episode…</h2>We discuss 5G and other PR strategies with Howard Waterman. We look towards the future with how people will content while working from home. What is a drive-by and how can you do it not being in the office and what Howard wants 6G to be like? Show Notes·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[01:28] Are you a coffee or tea drinker?&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[01:32] What are your favorite teas?&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[02:04] What kinds of benefits should we expect from 5G?&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[03:40] What is the best education tool for understanding 5G? ·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[04:23] How different will the working environment be since everyone is working from home?·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[05:42] Are we going to see a pivot for wireless and internet service providers, providing better speeds for home internet users?·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[07:09] What has changed hiring a PR pro during the pandemic·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[08:14] Should PR pro looking to expand their skillset into audio and video production?·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[09:20] What is a “drive-by,” and how can people do that in the working from the home environment?·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[10:31] Can people do something to facilitate a new kind of “drive-by?”·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[11:20] What are the three keywords for coaching executives for media interviews?·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[13:31] Are we going to see PR pros control the message?·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[14:38] Will VR play a role in media and interviews or are we going to go back to what was normal?·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[16:56] Will 5G help with video conferencing making them better with more speed and bandwidth?·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[17:53] What are the key trends in wireless we should know in 2021?·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[18:57] If you could create 6G what speed would it be and what features would it have? ·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[19:53] Final thoughts <h2> </h2><h2>People and Companies, We Mentioned in the Show</h2>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Howard Waterman was our guest today. <h2>Episode Length: 20:29</h2>Thanks so much for tuning in. Join us again next week for another episode!<h2> </h2><h2>Download Options</h2>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Listen and subscribe to <a href="https://plinkhq.com/i/1496390646?to=page" rel="noopener noreferrer" target="_blank">Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player</a> for free!·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;If you enjoyed this episode, leave us a review!<h2> </h2><h2>Contact Us!&nbsp;</h2>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;If you want to get involved, leave us a comment!●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Visit us and give us a ‘like’ on our <a href="https://www.facebook.com/globalresultscommunications/" rel="noopener noreferrer" target="_blank">Facebook page</a>!●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Follow us on <a href="https://twitter.com/globalresults" rel="noopener noreferrer" target="_blank">Twitter</a>. Thanks for listening!

Speeding up the Future in 5G with Howard Waterman

Events Will Come Back!

<h2>In This Episode…</h2>We talk with Best in Biz Awards Founder Julia Zamorska. We talk about why most awards shows don’t work virtually, the best content for them, and what the future looks like for them. Show Notes·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[02:02] Are you a coffee or tea drinker? &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[02:28] What have you learned from 2020 that you use in 2021 about award shows?&nbsp;·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[03:53] How has pivoted to more announcing your awards been for your award show? ·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[05:54] What has been the best ROI when it comes to content? &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[07:13] Have you looked into using VR for your award show?·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[08:27] Have you considered using podcasts to give extra content for your award show?·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[09:30] Did you ever consider using MS Teams or doing virtual award shows?·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[11:40] Do you think the pricing for virtual and in-person events should be different?·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;]13:05] How do you think awards will look in 2021 and beyond?·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[14:12] How have awards shows changed and have they changed for the better?·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[16:12] What do you think the content will look like for awards shows?·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[17:58] If you won an award, what would be your acceptance speech? ·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[20:16] Final thoughts<h2> </h2><h2>People and Companies, We Mentioned in the Show</h2>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Julia Zamorska was our guest today. Learn more about <a href="https://www.bestinbizawards.com/" rel="noopener noreferrer" target="_blank">Best in Biz Awards</a>. <h2>Episode Length: 22:23</h2>Thanks so much for tuning in. Join us again next week for another episode!<h2> </h2><h2>Download Options</h2>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Listen and subscribe to <a href="https://plinkhq.com/i/1496390646?to=page" rel="noopener noreferrer" target="_blank">Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player</a> for free!·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;If you enjoyed this episode, leave us a review!<h2> </h2><h2>Contact Us!&nbsp;</h2>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;If you want to get involved, leave us a comment!●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Visit us and give us a ‘like’ on our <a href="https://www.facebook.com/globalresultscommunications/" rel="noopener noreferrer" target="_blank">Facebook page</a>!●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Follow us on <a href="https://twitter.com/globalresults" rel="noopener noreferrer" target="_blank">Twitter</a>. Thanks for listening!

The Future of Awards Shows with Best in Biz Awards Show Founder Julia Zamorska

Getting a 360 View of the PR Industry

Have you ever wondered what it takes to create a successful public relations campaign? Do you know what it takes to deal with a crisis? Do you find yourself looking online for the latest news on consumer technology? PR 360 will help give you the answers to these questions. Join us each week as we bring you the best public relations talent in the tech industry. PR 360 is here for the aspiring public relations student and those that have been in the industry. Learn about:<ul><li>How to handle a crisis like a pro!</li><li>What it takes to create a memorable PR campaign</li><li>What trends will we see in the PR industry</li><li>What tech advancements will shape the PR industry</li><li>And more!</li></ul>

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