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10/5/2022

How to Create Inbound and OutBound Messaging for Your Customers with Mauricio Osorio

Ep. 141

In This Episode…

Host Brett Deister interviews Marketing Professional Mauricio Osorio about his experience in B2C and B2B marketing. During our discussion of coffee and tea, we talk about how coffee retailers have faced supply chain and inflation issues in the past two years. To message customers about these issues, retailers have used the word 'unprecedented' to describe the current situation. Retailers have also attempted to ease some of the fears customers have about these issues. We go on to talk about the impacts of inflation on businesses and give tips on approaching customer experience - being honest and knowing your product. We also discuss SaaS and how it is important to constantly communicate the value prop of the software and how it is saving time, money, and making money for the customer.

Episode Timeline

01:36 - Are you a coffee or tea drinker?

02:05 - Talking more about coffee

02:54 - How do PR pros ease some of the inflation and stock shortage fears

05:00 - Is there a way to message it in a more positive light?

07:34 - How can PR pros message their value for SaaS?

11:42 - Should there be a more flexible payment system for SaaS?

13:16 - How do you create great customer experience?

16:03 - Will there be more automation?

18:05 - Should There be experts within the PR department?

20:10 - How do you measure to see how your initiatives are doing?

23:47 - is it up to the Marketing Managers to create the core responsibilities?

25:05 - Dividing up core responsibilities for extra?

27:38 - What are some ways that PR pros can work with marketers?

31:24 - The PR industry has a messaging problem?

33:09 - How much more is PR and marketing jobs going to be blurring lines?

35:06 - Fun question: Where's the next place you are going to travel?

35:58 - Where can people find you online?

36:36 - Final thoughts

Our Guest Today:

· Mauricio Osorio was our guest today.

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