PR 360

Share

How to Create Events and Communication for Wellness with Kelly Lam

Ep. 131
In This Episode…

In this week’s PR 360, we talk with Kelly Lam, Founder of The Whole Purpose and Wellness Expert, about wellness communication, events, dogs, healthy competition, and more!. A little about Kelly:

 

Kelly Lam is a wellness expert and founder of The Whole Purpose, a company that offers individuals and corporations an innovative approach to physical and emotional wellbeing through mindful wellness and purposeful communication. The Whole Purpose creates customized wellness programs for corporations and hosts community wellness events, all driven by Kelly’s passion to help others live healthy lives.

 

Show Notes

·      [01:32] Are you a coffee or tea drinker?

·      [02:17] Can you summarize your expertise?

·      [03:24] How does wellness communication differ from traditional communication?

·      [04:08] How can PR pros implement this into their company?

·      [05:17] How can they implement this in their own life?

·      [05:59] Is wellness more difficult when many people are working from home?

·      [07:26] Does planned events help with wellness?

·      [09:09] How can PR pros persuade their companies to commit to wellness and wellness communication?

·      [10:00] Making events as accessible as possible?

·      [10:53] What are some tips for PR pros to start wellness communication?

·      [12:33] Having a healthy competition using Google and Apple health?

·      [13:54] Dogs and kids help with wellness.

·      [14:34] What is the future of PR when it includes wellness?

·      [22:05] Are there nonprofits that PR pros can work with for wellness initiatives?

·      [24:22] Fun question: If you could write a book about anything, what would you write?

·      [25:06] Final thoughts


People and Companies, We Mentioned in the Show

·     Kelly Lam was our guest today.


Episode Length: 27:13

Thanks so much for tuning in. Join us again next week for another episode!


Download Options

·      Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!

·      If you enjoyed this episode, leave us a review!


Contact Us! 

●     If you want to get involved, leave us a comment!

●     Follow us on Facebook, Twitter, Instagram, and LinkedIn!

 

Thanks for listening!

More Episodes

9/28/2022

The Importance of Effective Storytelling with Brianne Garrett

Ep. 140
In This Episode…In this episode of PR 360, Brett Deister and Brianne Garrett discuss storytelling and how it can be used to communicate with customers and employees. Garrett shares her experience as a journalist and editor, and offers tips on how to craft effective stories. In the conversation, the speaker discusses the importance of telling stories with intention. They note that stories which align with the goals of the journalist and are authentic in portrayal are more likely to be successful. They also emphasize the importance of transparency in both journalism and PR. The conversation discusses the importance of multicultural storytelling in PR, and how it can be used to connect with underrepresented communities. It also touches on the importance of being data driven when creating campaigns, and how to prioritize different goals when creating multiple campaigns. Episode Timeline00:59 - Are you a coffee or tea drinker?01:34 - Inflation and coffee01:49 - Can you summarize your expertise?02:35 - What are some effective ways of telling a story03:30 - Should PR pros focus in on the multicultural aspect?04:57 - How do PR pros make sure the story is the right fit?06:01 - Should PR pros do multiple campaigns?07:49 - How should PR pros pitch journalists?09:46 - What tools should PR pros and should they avoid mass emailing?11:14 - Should press releases have additional content?12:21 - Add bullet points and helpful tips to the message?12:57 - What has been some of the worst pitches you've gotten?14:10 - Bad pitches goes into spam?14:34 - Are there ways to avoid doing a bad pitch?15:48 - Fun question: what story do you wish you would have written?17:01 - Any other story highlights?17:55 - Where can people find you online?18:28 - Final thoughts Our Guest Today:·     Brianne Garrett was our guest today.Subscribe and Leave a 5 Star Review: https://pod.link/1496390646Contact Us! ●     If you want to get involved, leave us a comment!●     Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening!
9/21/2022

Getting Personal on Personal Branding with Christine Gritmon

Ep. 139
In This Episode…This week, we talk about personal branding with Christine Gritmon, a personal branding expert and senior editor of the Social Media Pulse Community. Learn how you should start your personal brand, what things to avoid, and more in this episode!Episode Timeline·      00:56 - Are you a coffee or tea drinker?·      01:09 - Are there any specific coffees that you like?·      01:44 - Can you summarize your expertise to our listeners?·      02:17 - What are the benefits of crafting a personal brand?·      03:53 - How should someone craft their personal brand?·      06:08 - The toughest questions are figuring out the "why?"·      08:17 - Should you add the "why" to choosing social media platforms?·      10:17 - Even podcasters, in the beginning, hate the sound of their voice.·      11:00 - It's always the first time you start it buys you.·      11:25 - What mistakes should people avoid with their personal brands?·      13:32 - Just like podcasts, your personal brand should have a niche.·      15:42 - Do you recommend any tools for content?·      21:03 - Recommend Davinci Resolve free version.·      22:37 - Subscription models·      23:13 - Finding alternatives to Adobe suite.·      24:43 - Should you create a persona for your personal brand?·      28:16 - Nobody likes perfect characters, so you should not be perfect?·      29:28 - Using Joseph Campbell's Hero's Journey.·      34:56 - Discern when and how you should apologize.·      37:11 - What do you think personal branding is going to look like in the next five years?·      41:43 - Discussing Web3·      42:12 - Being careful with cryptocurrency·      43:11 - Fun question: If you had nothing to do all day, how would you relax?·      45:33 - Where can people find you online?·      46:02 - Final thoughts Our Guest Today:·     Christine Gritmon was our guest today.Download Options:·      Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!·      If you enjoyed this episode, leave us a review!Contact Us:●     If you want to get involved, leave us a comment!●     Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening!
9/14/2022

The Healthy Side of Healthcare Communications with Pearson Brown

Ep. 138
In This Episode…In this week’s PR 360, we talk with Pearson Brown about content, Google Search changes, video, events, social audio, and more! A little about Pearson: Pearson has more than 20 years of experience in public relations and marketing for companies and clients in a variety of industries, from advertising and media to technology and nonprofits, with a heavy focus on health and wellness. Currently, Pearson is Director of Marketing and Communications for health and wellness advertising agency Abelson Taylor. Previously Pearson served as Director of Communications for Vibrent Health, Vice President of HealthWell PR, Vice President of PMBC Group, Vice President of WorldBed Studios, Director of Technology and Digital Lifestyle for Allison & Partners/Los Angeles, and Director of Health Care for CarryOn Communication.   Episode Timeline·      01:06 - Are you a coffee or tea drinker?·      02:26 - Can you summarize your expertise?·      03:30 - Have we seen a change in the health and wellness industry?·      04:59 - What messaging has been resonating with your target audience?·      07:27 - The snake oil effect? 08:32 - It's all about the wording?·      09:15 - What has been the most impactful content?·      10:30 - Internal comms were in the limelight for the past two years?·      11:56 - What have you seen for video content?·      13:14 - Do you see a transition from links to quality content?·      14:37 - Is this Google's way of combating low-quality content?·      15:14 - How have events changed in your industry?·      16:53 - Are you going to see events including LinkedIn audio?·      18:56 - Social audio is a niche?·      19:59 - Could healthcare brands use short or long videos?·      20:55 - Fun question: If you could create a health and wellness company, what would you create?·      23:17 - Where can people find you online?·      23:31 - Final thoughts Our Guest Today:·     Pearson Brown was our guest today.Download Options·      Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!·      If you enjoyed this episode, leave us a review!Contact Us! ●     If you want to get involved, leave us a comment!●     Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening!