Share
PodPops : Daily Drops of Podcasting News, Tips and Entertainment straight from the PodSphere!
PodGuide: Podcasts… for Her?!
Welcome, welcome to PodGuide, a bite-sized dose of pod knowledge from me, Ginni Media’s Ginni-in-Chief.
In light of Women’s History Month, it’s only appropriate that today we take a brief dive into the ever-evolving stats around women and podcasting.
According to new info out from The Spoken Word Audio Report, representation is—shockingly!—more important than ever.
In fact, over 60% of listeners turn to Spoken Word Audio that’s “made for people like [them],” while 55% of listeners turn to Spoken Word Audio for “hosts [they] identify with.”
In another recent study, nearly 70% of female respondents said they prefer female-led lifestyle podcasts.
Hmm… so, let’s get this straight: most women podcast listeners prefer programming for women, by women? [heavy sarcasm] Well that’s something we never could’ve predicted.
The good news? There’s never been a better time as a woman to find—or create!—content that’s tailor made to your specific needs and interests. Pretty cool if you ask me!
Well, that does it for this week’s episode of PodGuide. Tune in next week for another healthy dose of knowledge… from the depths of podcasting!
More episodes
View all episodes
429. Podmas 2023: Ginni's Memories of a Sri Lankan Christmas Down Under
05:37||Ep. 429This December, our remote team is taking you on a global tour of their very own holiday season traditions. Ginni Media CEO Ginni reminisces about her childhood Christmases in Melbourne, Australia where her family celebrated with a trip to Midnight Mass, tuna cutlets with chili sauce, and... dancing aunties?!428. Podmas 2023: Massi's Buon Natale in Tuscany
02:48||Ep. 428This December, our remote team is taking you on a global tour of their very own holiday season traditions. Ginni Media audio editor Massi's Christmas in the Italian countryside involves plenty of leisure time away from work... And even more time for delicious food.427. Podmas 2023: A Portugese Natal with Sergio
04:06||Ep. 427This December, our remote team is taking you on a global tour of their very own holiday season traditions. On the tenth day of Podmas in Porto, Portugal, Ginni Media video director Sergio's Christmas is all about family, friends, and midnight gift giving.426. Podmas 2023: Erin's All-American Christmastime
03:34||Ep. 426This December, our remote team is taking you on a global tour of their very own holiday season traditions. On the ninth day of Podmas, Ginni Media copy team member Erin celebrates a small town Christmas in the States with macaroni and cheese, the warmth of family, and a very special drink memorial whiskey drink.425. Podmas 2023: Ringing in the New Year Algerian Style with Aziz
02:41||Ep. 425This December, our remote team is taking you on a global tour of their very own holiday season traditions. On the eigth day of Podmas in Algiers, Algeria, Ginni Media recording technician Aziz celebrates New Years Eve with a traditional yule cake, time with family, and a beverage or two.424. Podmas 2023: Celebrating in the Subtropics with Kourtney
03:27||Ep. 424This December, our remote team is taking you on a global tour of their very own holiday season traditions. On the seventh day of Podmas, Ginni Media executive assistant Kourtney celebrates Christmas in Florida with classic southern food, extravagant holiday light displays, and a yuletide birthday party.423. Podmas 2023: Oscar's Navidad in the Andes
03:54||Ep. 423This December, our remote team is taking you on a global tour of their very own holiday season traditions. On the sixth day of Podmas, Ginni Media audio engineer Oscar spends his Christmastime in the mountains of Venezuela surrounded by family—and an enormous amount of tradtional food, like his favorite hallaca.422. Podmas 2023: Daphne's UK Christmas
06:08||Ep. 422This December, our remote team is taking you on a global tour of their very own holiday season traditions. On the seventh day of Podmas, Ginni Media intern and resident Brit Daphne remisces about her granny's Christmas fruitcake and some of her favorite cheese-centric yuletide traditions.422. Podmas 2023: Christmas in Queens with Julian
02:20||Ep. 422This December, our remote team is taking you on a global tour of their very own holiday season traditions. On the fourth day of Podmas in his home borough of Queens, New York, Ginni Media intern Julian celebrates the holidays by homemaking a traditional Puerto Rican rum drink called coquito and spending quality time with his loved ones.