Content On The Go by Pod Paste

The Pod Paste Podcast. A podcast company's atypical podcast, about podcasting.There is nothing worse than listening to a podcast with sub-standard audio quality.On this episode your host and head of content and operations at Pod Paste, Daren Lake gives you our tips and tricks for making your audio recordings for your podcast sound great in the comfort of your home.Some points we touch on this episode:The setupInternet connectionOpening up the recording app on your computerHow to use your USB microphoneUsing the free microphone in your pocketCapturing audio in your recording app & exportingRead more hereWatch the video hereCheck out the infographic image herePlease subscribe, rate, comment. Also feel free to tell anyone you know that would like this podcast episode.Hosted and written by Daren LakeMusic (Heart Eyes) by Aemyn Connolly

In Greek mythology, the God Janice is often depicted with two faces looking at opposite directions, one towards the past and one towards the future. And in content marketing, you need to be able to look both ways. It's important to look at the past and what's worked before, but also attempt to look at the future and adapt accordingly.Listen and learn on to find out how to 10x your content reach, volume, value and consistencyWhat You'll Learn The importance of looking to the past and future in content marketingBridging the gap between brand, content, and customers10-24xx content reachUsing social media for education and trust-buildingThe five stages of customer awarenessBenefits of content marketing for educationContent stackingPresenting interesting ideas in a casual wayPersonal growth and vulnerabilityTime Stamps01:30 Anticipating the future04:30 Content stacking06:34 DLake Runs NewsletterNotable Quotables00:01:30 - "As the famous Wayne Gretzky quote goes, I skate to where the puck is going, not to where it has already been."00:02:30 - "I realized that this framework is applicable to any brand, company, and any industry."00:05:37 - "Let's say content marketing is way more artistic and creative than it is analytics, science and business."Want to create amazing video podcasts without lifting a finger? We've got the packages to make it happen. Email us at talk@podpaste.com to find out more.

What do the AirBnb CEO (Brian Chesky), Wired Magazine founder (Kevin Kelly) and all content creators have in common?They do things that don’t scale when starting off. Why? Because you need to optimise for 1 person. One thing. Once that works you can then move on to 10x, 100x and 1000xing your efforts.But you can’t get past 1x if one person doesn’t like it.Find out why doing things that don’t scale can help your business and more in this episode.What You’ll learnThe things that don’t scaleTools to use to get to scaleWhether you should scale for scale sakeHow being lazy and just putting stuff out is better than nothingAnd much morePanel Discussion SpeakersNathalie Rafeh - founder and CEO and Splashup. An e-commerce sass platform that creates shopping experiences shoppers won’t forgetGenson Glier - growth hacker extraordinaireBrendon Hill - content wiz and be investorDaren Lake - Founder & Chief Content Creator at DLake Media/DLake Creates with a focus on fitness, health and wellnessLinks & ResourcesPaul Graham - Do things that don’t scale - http://paulgraham.com/ds.htmlKevin Kelly - 1,000 true fans - https://kk.org/thetechnium/1000-true-fans/Nathalie Rafeh Linkedin - https://www.linkedin.com/in/nathalierafehSplashup - https://www.splashup.co/Genson Glier - Linkedin - https://www.linkedin.com/in/genson/Brendan Hill - LInkedin - https://www.linkedin.com/in/itsbrendanhill/Daren Lake - Linkedin - https://www.linkedin.com/in/dlakecreates/Digital Ninjas - https://www.digitalninjas.com/Podpaste.comWant more? Subscribe to our free newsletter so you can 10x your content reach and consistency here.

Artificial intelligence/AI is literally everywhere. Some people are terrified, while others are excited. Which side are you on? Does it help content creation and marketers or does it hurt us?Stay tuned as we answer that and figure out how to Harness the Power of AI for Next-Level Content Creation on this episode of digital ninjas and dlake media.What You’ll LearnWhy we aren’t there yetHow AI compliments our natural human elementA unique case study of AI’s unique transition into social mediaWhy it depends on your audienceand more.Panel Discussion SpeakersNathalie Rafeh - founder and CEO and Splashup. An e-commerce sass platform that creates shopping experiences shoppers won’t forgetGenson Glier - growth hacker extraordinaireBrendon Hill - content wiz and be investorDaren Lake - Founder & Chief Content Creator at DLake Media/DLake Creates with a focus on fitness, health and wellnessLinks & Resources (in progress)Unity - https://create.unity.com/road-to-metaverseZMO AI - https://www.zmo.ai/About Rozy - https://www.dexerto.com/entertainment/ai-created-influencer-lands-over-100-sponsorships-in-under-a-year-1653411/Nathalie Rafeh Linkedin - https://www.linkedin.com/in/nathalierafehSplashup - https://www.splashup.co/Genson Glier - Linkedin - https://www.linkedin.com/in/genson/Brendan Hill - LInkedin - https://www.linkedin.com/in/itsbrendanhill/Daren Lake - Linkedin - https://www.linkedin.com/in/dlakecreates/Digital Ninjas - https://www.digitalninjas.com/Produced by Podpaste.com

Learn more and signup for the free newsletter here - https://podpaste.substack.comGet more insights, tricks and tips from Pod Paste - https://podpaste.comYou don’t need to have a large following to significantly increase your sales. In fact, only 1,000 true followers can make a big difference. All you really need are 1000 true followers. But while that number is conveniently smaller than say, one million, you’ll only successfully find them through optimised digital marketing experience.This panel of professional marketers dives deep into the topic so you can effectively find the customers who rare most likely to resonate with your product.What You’ll LearnHow to find your 1000 dream customersHow to put yourself in your dream customers’ shoesCommunicating with the best type of peopleWhy good products and services never go out of styleand much moreLinks & ResourcesNathalie Rafeh Linkedin - https://www.linkedin.com/in/nathalierafehSplashup - https://www.splashup.co/Genson Glier - Linkedin - https://www.linkedin.com/in/genson/Brendan Hill - Linkedin - https://www.linkedin.com/in/itsbrendanhill/Daren Lake - Linkedin - https://www.linkedin.com/in/dlakecreates/Digital Ninjas - https://www.digitalninjas.com/DLakecreates.com & Podpaste.comKevin Kelly - 1,000 True Fans - https://www.amazon.com.au/1000-True-Fans-Kellys-Simple-ebook/dp/B01N9P9O4Gcoda.com notion.com fullstory.com mixpanel.com amplitude.com UXcam.com smartlook.com

We explore four key aspects of becoming a better video podcaster and content marketer. The first part focuses on the framework for growing a podcast on social media, emphasizing the value of long-form content that provides substance and nourishment. We then delve into the magic of combining AI and real humans in content creationFollowed by proof of someone successfully using these methods to grow their brand. Lastly, we uncover an insightful thought that supports the overall discussion. Tune in to discover these valuable insights and enhance your podcasting and content marketing skills.Timestamps of what you will learn[00:01:34] Long and short-form content. [00:04:01] The role of storytelling in long-form video content. [00:07:38] Alex Hermosy's content cascading. [00:09:46] Consistency is key.Links & LearningsSignup for newsletter hereAlex Hormozi $100 million leadsWhere the ice cream vs steak analogy came from with short vs long form content

We discuss the importance of learning by doing, understanding your platform, and the power of non-marketing content. We also explore the concept of content stacking, starting from the podcast. Tune in to get tips on revolutionizing your content marketing and stay updated on the latest trends in the crowded content marketing space.What You’ll Learn[00:02:10] Learning from Twitter[00:03:51] TikTok's growth and marketing.[00:08:49] What's next?[00:10:35] Chopping content for scalability.[00:15:02] Coming up with ideas.Learning by doingUnderstanding your platform and the best way to do itThe power of non-marketing contentHow and why your content should stack starting from a podcastMuch MorePanel Discussion SpeakersNathalie Rafeh - founder and CEO and Splashup. An e-commerce sass platform that creates shopping experiences shoppers won’t forgetGenson Glier - growth hacker extraordinaireBrendon Hill - content wiz and be investorDaren Lake - Founder & Client Lead of Pod PasteLinks & Resources Neil Patel Digital https://npdigital.com/Neil Patel Marketing School: https://www.youtube.com/@MarketingSchoolPodMedium - https://medium.com/Substack- https://substack.com/Nathalie Rafeh Linkedin - https://www.linkedin.com/in/nathalierafehSplashup - https://www.splashup.co/Genson Glier - Linkedin - https://www.linkedin.com/in/genson/Brendan Hill - LinkedIn - https://www.linkedin.com/in/itsbrendanhill/Daren Lake - Linkedin - https://www.linkedin.com/in/dlakecreates/Digital Ninjas - https://www.digitalninjas.com/Pod Paste

Marketing can be a challenging field to navigate, with so many different approaches and strategies to consider. It can be hard to know where to start or how to keep up with the latest trends and best practices. And let's be honest, we've all had those moments where we feel like we're just spinning our wheels, trying one thing after another with no real success to show for it.In this episode of our podcast, we'll be exploring some key insights and strategies that can help you take your content game to the next level. We'll be joined by a group of marketing experts who will share their experiences and knowledge on a range of topics, including the value of experimentation, the power of discipline, and the benefits of embracing failure.What You’ll Learn[00:01:52] Sources of creativity.[00:05:16] Delegating to content creators.[00:09:07] Automating creativity.[00:12:07] Combination of creative and analytics.The value of experimentationThe 70/20/10 rule for balancing content prioritiesHow discipline allows for creative freedomIdeas for banking new ideasWhy it’s okay to produce bad contentPanel Discussion SpeakersNathalie Rafeh - founder and CEO and Splashup. An e-commerce sass platform that creates shopping experiences shoppers won’t forgetGenson Glier - growth hacker extraordinaireBrendon Hill - content wiz and be investorDaren Lake - Founder & Chief Content Creator at DLake Media/DLake Creates with a focus on fitness, health and wellnessLinks & ResourcesTiktok Creator Marketplace - https://creatormarketplace.tiktok.com/Getting Things Done - https://gettingthingsdone.com/Evernote - https://evernote.com/Asana - https://asana.com/Nathalie Rafeh Linkedin - https://www.linkedin.com/in/nathalierafehSplashup - https://www.splashup.co/Genson Glier - Linkedin - https://www.linkedin.com/in/genson/Brendan Hill - LInkedin - https://www.linkedin.com/in/itsbrendanhill/Daren Lake - Linkedin - https://www.linkedin.com/in/dlakecreates/Digital Ninjas - https://www.digitalninjas.com/Podpaste.com

Get more insights, tricks and tips from Pod Paste - https://podpaste.com/cotgaug2023 Learn more and signup for the free newsletter here - https://podpaste.substack.comTreat your podcast like a brand and stop focusing on followersWe discuss the importance of treating your podcast as part of a larger brand and the limitations of relying solely on social media followers. We also emphasize the value of informative educational content and advises against following TikTok trends.We dive into the world of branded content and how small businesses and content creators can compete with industry giants like Nike and Coca-Cola.This episode provides valuable insights and strategies for creating a successful branded video podcast.What you'll learnWhy followers don’t matter Fun story about the history of social media Why you should stay away from TikTok trendy styled content Briefly touch on how to create a successful branded video podcastAnd Much More!Timestamps of what you will learn[00:02:30] Why followers don't matter. [00:03:23] Abandoning timeline feeds. [00:07:08] What's the real value of podcast listener attention?