Patrick Daly Interlinks Podcast


Talking Logistics and Supply Chain with Martin Christopher

In this episode of linterlinks we talk to Martin Christopher, Professor Emeritus at Cranfield University in the UK where he has been instrumental in building the renowned Centre for Logistics and Supply Chain Management.

After leading the centre for over twenty years Martin now dedicates himself to a wider portfolio of activities including the creation and dissemination of knowledge in the field of logistics and supply through published works, executive development, speaking and thought leadership.

Among his books are included the titles Marketing Logistics and Logistics and Supply Chain Management as well as several others on dealing with Procurement Strategy, Business Relationships, Operations and Humanitarian Logistics.

Martin is probably best known for his ideas and concepts in relation to the importance of the nexus between logistics and marketing and his key insight that it is actually supply chains that compete and not companies. In this conversation, Martin and I discuss these ideas as well as taking a broader look at the past, present, and future of the supply chain.

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