Share
The Aron O'Dowd Show
Caleb O’Dowd - Copywriter
Ep. 67
•
Caleb O’Dowd is a copywriter. He grew up in Ireland and, at 16, dropped out of school and became a carpenter. How does someone go from being a carpenter to an expert in copywriting and direct selling? Through fearlessness and persistence, Caleb became a protege of Gary Halbert. For years they worked together on marketing campaigns. Caleb talks about his journey to copywriting and entrepreneurship, the fundamentals of selling, and the impact of the changing state of media.
- Getting into training horses as a teenager (01:26)
- Leaving school at 16 and what led to him turning things around (03:10)
- Going from carpentry to copywriting (08:22)
- What copywriting is and how Caleb found his mentor (11:50)
- Annoying Gary Helbert until he agreed to work with him(16:10)
- The experience of learning with Gary Halbert (21:48)
- That understanding the fundamentals of how to sell is non-transferable to all the different channels and platforms (28:08)
- The uniqueness of selling through newspaper ads (30:24)
- Some of the notable newspaper ads Gary did (32:24)
- The art of selling and persuasion (33:34)
- Finding the problem your product will solve (36:41)
- The changing state of media (39:01)
- That the fundamentals of selling work across all media (42:09)
- Moving from writing to being a teacher and his teaching philosophy and approach (44:22)
Institute of Entrepreneurship
Think and Grow Rich by Napoleon Hill
https://www.amazon.com/Think-Grow-Rich-Original-Classic/dp/1906465592/
Tony Robbins
Brian Tracy
Manifest Your Destiny: The Nine Spiritual Principles for Getting Everything You Want by Wayne W Dyer
https://www.amazon.com/Manifest-Your-Destiny-Principles-Everything/dp/0060928921/
Gary Halbert
http://www.thegaryhalbertletter.com/
More episodes
View all episodes
Relentless. Disciplined. Results-Driven with Shane Mulgrew
34:09|Relentless. Disciplined. Results-Driven with Shane MulgrewMade with Restream Studio. Livestream on 30+ platforms at once via https://restream.ioRelentless. Disciplined. Results-Driven. Join host Aron O'Dowd as he talks with a man whose life is lived out personally and professionally. Shane Mulgrew is a lifelong athlete with a passion for pushing limits with every opportunity.From early beginnings playing soccer and Gaelic football at high levels, to stepping into the ring as a competitive boxer on many occasions. Shane Mulgrew built a foundation on grit, discipline, and the pursuit of excellence. That competitive spirit never left — it simply evolved. Today, he channels that same intensity into elite CrossFit, Hyrox, and competitive events, balancing rigorous training schedules with the demands of a high-performance career.THE COMPASSIONATE WORKPLACE with Dr Francis Valloor - The Aron O'Dowd Show
38:56|Turn your videos into live streams with https://restream.ioDr Francis Valloor is skilled at revolutionising corporate workplaces through awareness and compassion. Francis helps Professionals, Executives, and corporations overcome obstacles and problems within themselves and their teams on their way to realising their potential for happiness and success. THE COMPASSIONATE WORKPLACE programme Francis developed helps transform workplaces into supportive, compassionate, and productive places. Such a transformation is possible only if business leaders understand and experience this process.The journey of life after life with Therese Laux Ed.D
53:42|Turn your videos into live streams with https://restream.ioTherese Laux, Ed.D., is an ordinary person dedicated to sharing an extraordinary experience in the hopes of bringing people a greater understanding of their lives here on Earth as well as a glimpse into our existence after our current life’s journey ends. Over a five-year journey, Therese’s deceased father, Fred, communicated with Therese via text messaging. Learn about this and more as host Aron O'Dowd talks with Therese in this episode of the Aron O'Dowd ShowTechnology, Media, and Ai life with Seema Menon
40:06|On this episode of the Aron O'Dowd Show, Aron has an up-close and personal conversation with a commercially astute leader with a track record of driving growth in Technology (Cybermindr, Soroco)and Media & Entertainment (Sony Pictures Networks). Experienced in Artificial Intelligence & Machine Learning (SparkBeyond) and strategic consulting (Headstride).Getting to the real root of the business problem with Rob Wherrett
43:02|Join international talk show host Aron O'Dowd as he talks with Rob Wherrett, an acknowledged expert in identifying the real root of business problems.Learn about Rob's life and career journey and how his good sense of humor and reliability have helped him teach the practical aspects of managing Creativity, Innovation, and Change.Visionary Mission & Purpose with Stephen Hinds
47:15|In this episode, Aron O'Dowd sits down with Stephen Hinds, the Founder and Owner of Beyond Training—Stephen Hinds.In the last 30 years, Stephen Hinds MBA BSc Cert Ed has been an Engineer, Athlete, Performance Coach, Team Leader, and Head of Human Resources Development.Stephen has been a Team Member and Leader in Europe, the US, Canada, ME, and Afghanistan. As a Servant Leader, Stephen understands that the ‘Team comes First’ philosophy. Hear Stephen share his personal journey and dynamic business strategies.The Self-Care Mama, Ashly Balza on he Aron O'Dowd Show
31:59|Ashly, The Self-Care Mama, knows firsthand the challenges of balancing life’s demands. She is a busy mom of seven, grandmother of two, owner of Self-Care Mama Mentorship, and co-owner of a thriving construction business. Through her Self-Care Mama Mentorship, she empowers overwhelmed moms to thrive in times of transition—whether becoming new moms, raising a big family, or embracing the empty-nester stage. Ashly provides actionable strategies to help women reclaim their time, set boundaries, and rediscover joy.Tuesday, March 11th with host Aron O'DowdStorytelling with Pictures & AI - Sean Brosnan
29:42|Meet Sean Brosnan, the managing director of Brosnan Photography and Motion Insights. he is renowned for his expertise in commercial photography, motion AI-driven timelapse, and creative storytelling. With decades of experience in operational excellence and business transformation, Sean has a proven track record of building agile, high-performing teams driven by strategic innovation and sustainable growth.Learn about his life, passions, career and storytelling with host Aron O'Dowd"Gimre Health" with Catharina Gimre on the Aron O'Dowd Show
40:45|This week on the Aron O'Dowd ShowRediscover Peace and Well-Being at Vackamo Horse-Guided Healing and Holistic Health Solutions I am a Ranch owner, horse rescuer. Lover of nature and all living things.Join the conversation with host Aron O'Dowd and special guest Catharina Gimre