Health Connective Show

Rob Brull, Senior Product Director at Infor, is optimistic about what’s possible for interoperability with FHIR and AI. Join Rob and hosts Michael Roberts and Justin Bantuelle for a discussion about where interoperability is today, where it’s headed in the future, and how medical device companies can approach emerging opportunities to connect data healthcare data. Visit HC.Show for more on this show and to sign up for email notifications of new episodes.Resources:Infor

Marnie Hayutin, founder of Writing.Health, returns to share how MedTech companies can succeed when they need to pivot their messaging. Join Marnie, host Michael Roberts, and Ashley Hohensee from P3 as they discuss why aligning is important, how to make sure your new messaging works, and how to roll it out. Visit HC.Show for more on this show and to sign up for email notifications of new episodes.

Scott Nelson, Founder of Medsider and Co-Founder of FastWave Medical, joins host Michael Roberts to discuss how MedTech founders can detect product-market fit signals early in the development pathway to ensure that their solution will gain traction at launch. Visit HC.Show for more on this show and to sign up for email notifications of new episodes.Resources: MedsiderFastWave Medical

Scott Zeitzer, President of Health Connective, and Ashley Hohensee, Marketing Manager at P3, join host Michael Roberts to dig into why it’s important to help patients understand information, common missteps that medical practices and MedTech companies make with their content, and how to develop content that better supports patients along the way. Visit HC.Show for more on this show and to sign up for email notifications of new episodes.Visit P3 Practice Marketing for more about how orthopedic, spine, and neurology practices can expand their reach.

Aaron Hassen, Chief Marketer at AH Marketing, joins the show to highlight what medtech companies need to understand about brand perception to win in today’s environment. Join Aaron and host Michael Roberts as they discuss the differences in how startups should approach brand perception vs. established companies, and how to be patient when customers are just looking for the right price. Visit HC.Show for more on this show and to sign up for email notifications of new episodes. Resources:AH Marketing

Michelle Currie, Founder and CEO of Savant Solutions For HIT, joins the show to offer tips on increasing new tech adoption while avoiding tech-related burnout. Join Michelle and hosts Michael Roberts and Justin Bantuelle for a wide-ranging discussion on understanding what providers need before implementing any software, how important it is to listen and empathize, and what they mean by “Monday morning problems.” Visit HC.Show for more on this show and to sign up for email notifications of new episodes.Resources:Savant Solutions For HIT