46 – Patients Deserve To Know Prices
Season 3, Ep. 46
Patients deserve to know real prices and have a trusted, competitive marketplace for healthcare. Benefits advisor Carl Schuessler, Jr. describes how insurer-built plans have ceased to meet the needs of employers and employees, and how employer-built plans save costs for everyone by cutting out the middlemen. In this episode, you’ll learn what a fair cost health plan is, how it potentially improves business, and how real price transparency and direct contracting lower costs.This conversation is brought to you by P3 Inbound.
45 – New Battlegrounds, New Battle Plans
Season 3, Ep. 45
Well-known marketing consultant John Marzano describes the seismic shifts happening at the intersection of primary care, retail health, and COVID-19. In this episode, you’ll learn how consumers are going to be fickle when choosing primary care services, how those choices trickle down to specialty care in new ways, and how the need to ramp up communications with patients is greater than ever. All that, plus how it’s essential not to underestimate the difficulty of convincing patients that it’s safe to come back to the doctor.This conversation is brought to you by P3 Inbound.
44 – Navigating Past New Mountains in the Patient Journey
Season 3, Ep. 44
Even before the pandemic, mountains were standing in the way of patients getting the care they were seeking. On this episode, Jessica Walker, founder and CEO of Care Sherpa, dives deep into firsthand insights her team has discovered that are helping providers overcome operational errors. Learn how consumers are feeling now about procedures that have been cancelled or delayed and how guiding a prospect with a more human touch benefits both the practice and the patient. This conversation is brought to you by P3 Inbound.
43 – Cutting Out the Middlemen
Season 3, Ep. 43
Anybody coming to the healthcare planning table with a solution that can cut out the middlemen while providing quality care has the opportunity to both be very profitable and good for the patient, according to Dr. Kendrick Johnson, founder and medical director of Ark Family Health, the first Direct Primary Care clinic in Phoenix, AZ. In his own medical training, Dr. Johnson sought out a business model that would incentivize him to prevent illness, not just treat it. In his practice, he works with employer-based health insurance plans to provide full-service primary care as an employee benefit. Learn how he works to incentivize employers to keep employees healthy, and how the Free Market Medical Association is achieving its mission of eliminating wasteful spending.This conversation is brought to you by P3 Inbound.
42 – Patient Engagement As Restrictions Lift
Season 3, Ep. 42
Michael, Scott, and Jared dive deep into the ways patients are starting to engage online as states begin to lift restrictions on elective procedures. They discuss digital marketing trends they’re seeing from practices as they ramp campaigns back up, projections about surgical volumes, and what telemedicine needs to do to continue to provide a meaningful patient experience.
41 – Where the Sales Rep Fits In
Season 3, Ep. 41
Greg Rainey, a cofounder of Lighthouse Business Solutions, speaks with Scott about the role of the medical device salesperson in the operating room – a role that is ripe for change in a COVID-19 world. Successful sales reps today are showing that they understand the need to balance administrators’ perspective of wanting to reduce the number of people in an OR, with the need to have the right technical expertise available when timing is critical. You’ll learn how the rep’s role has changed over the years and how they can best help providers today.
40 – Keeping Communications Open When Offices Are Closed
Season 2, Ep. 40
How should physicians, practices, and healthcare facilities be communicating with the public? What about interactions with med tech and pharma reps? This episode is a deep dive into the nuances of keeping communicating open when facilities may or may not be closed. Scott, Michael, and Jared discuss the workflow for treating patients safely and the communication of that workflow in enough detail to be effective.This conversation is brought to you by P3 Inbound.