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cover art for Ep 5 Coach Lester Reyes on Turning Paychecks into Purpose

Para-Paraan with Salmon

Ep 5 Coach Lester Reyes on Turning Paychecks into Purpose

Season 1, Ep. 5

In this episode of Para-Paraan with Salmon, financial coach and digital creator Coach Lester Reyes joins MK of FHMoms and Joric the Side-Hustler to talk about why financial literacy is not a luxury but a necessity. With years of experience helping Filipinos make smarter money choices, Coach Lester breaks down practical ways to save with purpose, avoid scams, and build lasting financial stability.


We dive into how to manage your income wisely, the difference between a financial coach and an advisor, and the importance of early money education — even for kids. Whether you’re a young professional, a side-hustler, or a parent thinking about your family’s financial future, this episode offers actionable insights to help you take control of your finances.


Topics Covered:

00:02:10 Guest intro – Coach Lester shares his background as a financial advisor and content creator

00:04:05 Common money mistakes – Why saving without goals leads to frustration

00:06:11 Setting financial goals – Short-term, mid-term, and long-term plans that fit your lifestyle

00:07:30 Coach vs. Advisor – Understanding the holistic approach of a financial coach

00:09:46 Diversifying investments – Real estate, virtual banks, crypto, and risk management

00:13:51 Avoiding greed and scams – Learning to stop loss and identify red flags

00:17:56 Active vs. Passive income – How to balance multiple income streams without burnout

00:21:34 Defining financial stability – Freedom to spend without financial anxiety

00:23:13 Emergency funds and virtual banks – Building financial safety nets that earn

00:26:15 Cybersecurity and digital banking – Staying safe from phishing and online scams

00:47:01 Financial literacy for kids – Why money lessons should start early

 00:53:03 Top 3 money rules – Budget, know your goals, and stay disciplined

00:56:54 Where to follow Coach Lester – TikTok: @lestermreyes, Instagram/Facebook: @lesterreyes


Resources & Links:

👉 Follow Coach Lester:  @lestermreyes  

👉 Socials: https://linktr.ee/ParaParaanwithSalmon

👉 Watch on YouTube: https://youtu.be/ru_1zp096LQ

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