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Paperback Perfumes
Legends
In this episode, I’m joined by Michael Edwards, one of the most influential voices in the fragrance world. Known as the creator of Fragrances of the World and the fragrance wheel, Michael has transformed the way we talk about, understand, and choose perfumes.
Our conversation traces his journey from marketing into the world of perfumery, and how his groundbreaking work has made fragrance more accessible to consumers and professionals alike. We discuss the evolution of fragrance marketing over the decades, the impact of the internet on how we discover scent, and the importance of language in capturing the emotions and experiences that perfume evokes.
Michael also shares his insights on the growth of niche perfumery, the emotional connections people form with scent, and what the future might hold for the industry.
It was a true privilege to hear Michael’s reflections and wisdom—this episode is a celebration of fragrance as both art and storytelling, shaped by someone who has dedicated his life to illuminating its world.
Fragrances mentioned:
Find Fragrances of the World here:
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Theme music for the show was created by Raul Sanchez I Jorge. Check out his solo work on Wild Animal Records
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01:13:39||Season 2, Ep. 69“Bless the Maker and His water.Bless the coming and going of Him.May His passage cleanse the world.May He keep the world for His people. ” - Frank Herbert, Dune In the final episode of Season Two, I’m joined once again by Michael Nordstrand to explore the rich and layered world of Frank Herbert’s Dune.You might remember our first conversation in Episode 51, where we wandered through fairytales and fragrance. This time, we dive into Dune’s politics, ecology, and the power of scent — from the symbolism of spice to the relationships that define key characters in the text.We talk about how Dune continues to shape literature, culture, and even perfume, and reflect on what its themes of power, technology, and environment still teach us today.A reflective close to Season Two — connecting story, scent, and the desert worlds that stay with us long after reading.Fragrances mentioned:Mxxx. - Eris ParfumsPassage d'Enfer - L'Artisan ParfumeurAjedrez - FrassaiInfusion d'Iris - PradaFate Woman - Amouage Figment - Amouage1885 Bains Sulfureux - Les Bains Guerbois Bois Datchaï - Maison CrivelliCabochard Cherie - GresCabochard - GresShalimar - Guerlain Tilda Swinton Like This - Etat Libre d'OrangeBook discussed:Dune - Frank HerbertFind Mythologist Studios (and Michael) online hereInstagram: @michaelnordstrandperfumer@mythologiststudio Website: mythologiststudio.comTheme music for the show was created by Raul Sanchez I Jorge. Check out his solo work on Wild Animal Records
68. Characterisation
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67. The Hive
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66. Politics of Pleasure
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65. Sacred Scent
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64. Smell-O-Vision
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62. Demo Accords
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61. Community of Sparkles
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