On the phone with Fredrik Carlström

Throughout history some spaces succeed in fostering creativity – The Bauhaus School of Design, The Manchester music scene, Leo Castelli's Gallery in New York. For a long stretch of the 20th century, Bell Labs was the most innovative scientific organization in the world. Why? What did they have that most other lacked?


Some places, it seems, are magical. And I want to understand why.


On the Phone is a weekly interview podcast and radio show with Alma founder and creative director Fredrik Carlström: More at OnThePhone.com

Fredrik Carlstrom

Fredrik is the creative director of Alma, the members' club for creatives he co-founded in 2017. His career began in the mid-nineties when he founded Graceland Sthlm, a creative shop known as the "enfant terrible" of the ad world. In 2000 he sold the agency and moved to New York where he produced "Destricted" and "Big River Man" before being asked to set up digital agency Great Works’ US operations and work on Absolut Vodka's entertainment platform. Since 2011 he runs C&CO, a holding company for lifestyles brands, and consults with companies in luxury, design, hospitality, media and tech.