OnBD with ALF

In this first episode of the new series, 'OnBD with ALF', host and General Manager of ALF Insight, Amanda Rosevear, delves into the intricacies of successful business development with guests, Rich McHardy, founder of The McHardy Collective, and Jody Osman, Chief Growth Officer at Propeller Group. The pair are also known for being the founders of The BD100. The episode explores what differentiates a good business developer from a great one, through the lens of The BD100—a community and annual awards event recognising top-performing business developers. Rich and Jody discuss the evolving nature of business development roles, characteristics of standout professionals, and the significance of creativity, strategy, and personality in sales. Plus hear what advice our guests would give their younger selves and what they’d name a movie about their life, as Amanda tasks them with answering the OnBD quickfire questions.  The episode concludes with insights on future trends in business development and information about the upcoming BD100 Awards event at The Drum Labs.00:00 Introduction to OnBD with ALF00:47 Meet the Guests: Jody Osman and Rich McHardy01:18 The BD100: Origins and Purpose02:01 The BD100: Nomination and Judging Process03:21 Key Traits of Top Business Developers04:55 The Importance of Personality in BD17:35 Recognising Rising Stars in BD20:44 Evolution of Business Development22:49 The Expanding Role of Business Developers23:58 The Evolution of Business Development24:23 Balancing Stress and Support in Business Development26:07 The Importance of Research and Personalisation27:23 Building and Leveraging Relationships28:40 Advice for Aspiring Business Developers31:24 Quick Fire Questions: Insights and Reflections39:12 Upcoming BD100 Event and ConclusionIf you want to do business with the UK’s leading brands, request an ALF Insight demo.

Welcome to ALF Insight’s brand-new series focusing on everything you wanted to know about business development.

Join Rory Sutherland in this episode of 'On Brand' with special guests Jonathan Wolf, CEO of ZOE, and Sharlene Lopez, founder of Medifesto. They delve into the world of nutritional science, the significance of the microbiome, and the innovative personalised nutrition programme by ZOE. Discover how ZOE's research is transforming health through food and learn about the evolving role of branding and marketing in the health technology sector. With discussions on behavioural change, the impact of ultra-processed foods and the future of health tech, this episode is packed with insights for anyone interested in health and nutrition. All views expressed are those of the participants, listeners should consult a medical expert before following any of these views or recommendations. 00:00 Welcome and Guest Introductions01:29 Jonathan Wolf's Journey to Founding Zoe04:36 The Science Behind ZOE's Nutrition Programme07:01 Impact of Diet on Health and Mood22:47 Challenges and Successes in Health Tech Branding29:47 The Role of Marketing in Health Technology 34:20 The High Stakes of Scientific Validation34:43 Disconnect Between Scientific Proof and Market Impact36:40 Brand Influence in Health Decisions37:43 The Role of Advertising and Brand Partnerships41:26 Challenges in Sustaining Behaviour Change44:58 Technological Advances in Health Monitoring47:08 The Importance of Messaging in Health Campaigns49:21 Rethinking Food and Health Guidelines01:02:58 The Future of Food Labelling and Consumer Information01:09:32 Conclusion and Final ThoughtsIf you want to do business with the UK’s leading brands Request an ALF Insight demo.

Exploring Travel and Advertising with TUI's Toby Horry and Rory Sutherland. In this episode of On Brand with ALF and Rory Sutherland we hear from Toby Horry, Global Brand and Content Director at TUI. Discover Toby's career journey from a production manager at an indie film company to his current role at TUI. Learn about TUI's dynamic history, the impact of COVID-19 on the travel industry, and the evolving trends in holiday booking. The discussion also explores the influence of digital transformation, the role of subscription and dynamic pricing models, the increasing importance of experiential travel for Gen Z, and the creativity in advertising. Join us for an insightful conversation packed with anecdotes and valuable industry insights.If you want to do business with the UK’s leading brands Request an ALF Insight demo.Chapters:-00:00 Welcome and Introduction00:19 Guest Introduction: Toby Horry01:31 Early Career and Family Influence02:42 Advertising Anecdotes and Insights08:46 Dynamic Pricing in Travel17:36 COVID-19 Impact on Travel Industry19:11 Repatriation Efforts During COVID-1921:13 The Future of Package Holidays23:31 Changing Trends in Travel and Leisure29:08 Vacation Policies and Economic Impact30:58 Economic Rationality in Travel31:28 Flexible Working and Consumer Behaviour32:09 The Case for Flexible Work34:52 The Impact of Technology on Work and Travel39:48 Marketing Strategies in the Travel Industry48:08 The Role of Video and Social Media in Travel49:46 AI and Its Implications in Travel51:17 Consumer Trends and Travel Recommendations56:05 Conclusion and Final Thoughts

In this episode, Rory interviews Ruth Snowdon-Gough, CMO of Hain Celestial, a company known for its ‘dawn to dusk’ portfolio of brands including Sun Pat, Covent Garden Soup, Linda McCartney Foods and Ella's Kitchen.  The discussion covers Hain's multi-year strategy for global growth, the meat-reduction trends influencing food consumption, and the evolution of vegetarian food toward flavour-rich offerings without taste compromise. They explore insights into educating children on cooking, whether soup deserves a bigger share of the portable meals market and the success story of Ella’s Kitchen. In ‘Top Two Challenges’, Ruth talks about balancing product sales with ethical goals and how the company manages the reputation of the McCartney family name when it comes to product development for the Linda McCartney range. If you want to do business with the UK’s leading brands Request an ALF Insight demo.

In this episode of 'On Brand with ALF and Rory Sutherland,' host Rory Sutherland, Vice-Chairman of Ogilvy UK, sits down with Benjamin Braun, the Chief Marketing Officer at Samsung Europe.The discussion covers a range of topics including Samsung's creative use of their Olympic sponsorship, marketing tactics and digital transformation. Braun highlights the success of gifting special edition gold phones to Olympians, which led to a 23% increase in demand for Flip 6 phones. They also explore Samsung's innovative products like foldable phones, AI-enabled ovens and eco-friendly initiatives like solar-powered TV remotes. The conversation delves into the importance of user-centric design and dual-purpose products, and how Samsung balances premium offerings with affordable technology to democratize access. Rory and Benjamin further discuss the future of AI, the impact of aesthetics in consumer choice and effective marketing strategies that blend minimax (minimal resources for maximum output) and maxmax (heroic marketing efforts).If you want to do business with the UK’s leading brands Request an ALF Insight demo.