OLIVER Growth Series


Growth through technological innovation

Ep. 5

Having to shift to a new world overnight with COVID-19, Melissa Grady Dias, CMO of Cadillac, led the luxury car brand closer to customers ~ entirely virtually.


In this episode of The Growth Podcast, Grady Dias shares how Cadillac continues to evolve the role that innovation and technology can play – leading to the 118-year-old legacy car company achieving record sales in recent years.