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The Importance of Storytelling in Business
If you want your business to be seen as authentic, then the ability to tell a compelling story is essential. But how do you choose the stories that deserve to be heard?
Join OBS Radio host, Zoe Hanson in the latest episode of OBS Radio, where she enjoys a compelling conversation with Lawrence Bath, an OBS Member and self-proclaimed Chief Story Officer, and we delve into the significance of the 'CSO', and understand the pivotal role it plays in preserving authenticity.
Discover the narratives that truly resonate, as Lawrence sheds light on the criteria for an engaging story, and how to unlock a genuine connection with your audience.
And that's not all, we hear from from OBS Membership Manager, Sara Merriman, providing a sneak peek into the upcoming events and developments at OBS in February.
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31. Jon Craddock - Why do I need a contract?
33:30||Season 1, Ep. 31In Episode 31 of OBS Radio, host Zoe Hanson, sits down with Jon Craddock, owner of Ares Legal to answer the critical question: "Why do I need a contract?" Whether you're a startup founder or an established business owner, this episode unpacks the importance of legal expertise in protecting your business and avoiding costly mistakes. Tune in for expert insights, practical advice, and a fresh perspective on navigating the legal side of entrepreneurship.Plus we hear from Membership Manager, Sara Merriman on what is happening at OBS in December.30. Justin Neale - Reimagining the customer experience
28:36||Season 1, Ep. 30Ready to unlock the secret to treating customers like royalty while keeping your business running smoothly? This month on OBS Radio, host Zoe Hanson dives into the world of next-level customer experience with member Justin Neale, founder of Innovate CX.In this episode, "Re-imagining the Customer Experience," Justin shares expert insights on crafting unforgettable customer journeys, building lasting loyalty, and delivering real value—without burning out your team or your budget. If you’re looking to turn every interaction into an opportunity, this is the episode for you!Tune in to learn:How to create a customer experience that wows (and works for you).Practical ways to boost customer loyalty without stretching your resources.Real-world examples from businesses that put their customers at the heart of everything they do.This isn’t just about happy customers—it’s about fuelling growth through delivering an experience.Plus, as always, we hear from OBS Membership Manager, Sara Merriman on what is happening at Old Bond Store in November.29. Liam Doe - Behind the Big Wooden Doors. The story of Old Bond Store
40:33||Season 1, Ep. 29The Old Bond Store Story - How we got here and where we are heading!With founder, Liam Doe.To celebrate the upcoming 5th birthday of Old Bond Store this November, we’re joined by founder Liam Doe for a very special episode. He shares his remarkable entrepreneurial journey, the difficulties of bootstrapping a brand new concept, & facing the challenges of launching just three months before lockdown, and we learn how the act of ‘Clubworking’ is now a vital resource for over 150 local ambitious entrepreneurs and small business owners.Plus we learn what the future holds for this unique and exclusive business community.Hosted by OBS Radio Host, Zoe Hanson.28. Xavier Fiddes - Could your photography be costing you millions?
28:31||Season 1, Ep. 28Are you unknowingly losing potential clients due to poor imagery? Can you confidently say your visuals are elevating your brand, or are they driving people away? In this episode Zoe Hanson, The Podcast lady interviews renowned photographer and videographer Xavier Fiddes shares insider tips and reveals the secrets behind capturing stunning visuals that not only attract but also engage your audience. Listen to Xavier and learn how to make your imagery work for you!27. Mimi Ronald - The benefits of a personalised travel experience.
27:33||Season 1, Ep. 27Discover how a Travel Consultant can transform your business with insights from industry expert Mimi and learn about her love or trains and sushi. Mimi shares her expertise in both leisure and corporate travel, highlighting the benefits of personalised service. She also discusses achieving a turnover of £1 million right before the pandemic and how that effected her business and personal life. We also hear from our Membership Manager Sara Merriman.26. Elaine Harding - How can looking at the moon improve your sucess rate?
20:29||Season 1, Ep. 26In this episode of OBS Radio, we dive into the stratosphere with Elaine Harding, a visionary in the aerospace industry. Elaine introduces us to her groundbreaking aerospace product poised to revolutionise the field. Beyond her innovative technology, Elaine shares her unique approach to timing and success, drawing inspiration from the skies. Join us as we explore the intersection of aerospace innovation and celestial strategy, and learn how Elaine has secured major investments to propel her vision forward. Don't miss this inspiring conversation with a true industry trailblazer.25. Daniel Priestley - The Importance of Community in your Business
23:01||Season 1, Ep. 25In this special episode, OBS Radio Host, Zoe Hanson welcomes serial entrepreneur, award winning author, and recent guest on Diary of a CEO, Daniel Priestley, to discuss the pivotal role of community in business success. Tune in via the link below as Daniel shares his insights on how cultivating a strong, engaged community can drive growth, foster innovation, and create lasting impact. Don't miss this inspiring conversation with one of the most influential voices in business today.Plus we hear from Membership Manager, Sara Merriman, on what is happening at OBS in June.TakeawaysStart thinking about your business as a global small business and embrace digital transformation.Consider how AI can disrupt and enhance your business, and start experimenting with AI technologies.Collect and utilize data to personalize customer experiences and create systems that revolve around each customer.Surround yourself with a supportive network of entrepreneurs to share ideas, seek advice, and stay motivated.Join a community like Old Bond Store to connect with like-minded individuals and benefit from networking opportunities.Chapters00:00Introduction and Daniel Priestley's Background01:18Entrepreneurial Drive and Starting New Businesses06:57The Importance of Networking and Surrounding Yourself with Entrepreneurs09:16The Power of Environment and Thinking Globally11:21Embracing Digital Transformation and AI in Business13:09Utilizing Data to Personalize Customer Experiences15:04The Old Bond Store Community and Networking Opportunities24. The Importance of Building a Healthy Sales Pipeline.
30:15||Season 1, Ep. 24A good sales pipeline is imperative in business, but how do you build it up to the level you need? Join OBS Radio Host, Zoe Hanson and Your Lead Machine Co-Founder, and OBS Member, Drew Patel, to pick up the best tips for generating more clients and developing long lasting customer relationships.Plus we hear from OBS Membership Manager, Sara Merriman about all the exciting things happening at Old Bond Store in March.