Share

cover art for The Marketing Accountability Gap: How to Bridge It | Branden

NOUVA

The Marketing Accountability Gap: How to Bridge It | Branden

Season 4, Ep. 11

NOUVA got the opportunity to talk to Branden Cobb, a visionary in the realm of marketing, he has pioneered courageous marketing strategies that grab customers’ attention, resonate with them emotionally, and launch them into a robust, memorable customer journey.


This allows him to create highly personalized experiences that resonate deeply with customers on an emotional level. Cobb's innovative approach has led to the development of courageous marketing strategies that capture attention and forge lasting connections, transforming casual customers into loyal advocates.


Another thing that many people are talking about is how can marketers effectively measure and attribute the impact of AI-driven marketing campaigns? The power of AI to revolutionize traditional strategies. By leveraging AI-driven analytics, it can meticulously analyze consumer data, identify emerging trends, and tailor marketing campaigns with unprecedented precision.


Listen to this podcast and the amazing insights within!


#marketing #marketingstrategies #AI #industry #insights #customers #analytics #goals

More episodes

View all episodes

  • 10. Practice Makes Perfect: Your Breaking Path into the Animation Industry | Liane Dietz

    24:52||Season 4, Ep. 10
    It was an absolute privilege for NOUVA to have Liane Dietz join us for a podcast! Her extensive experience working at Disney for over 26 years at Netflix for over 2 years, and now as an Associate Producer at Paramount Animation, is truly inspiring. Liane’s journey is a testament to the power of perseverance and the importance of believing in oneself. As she shared, sometimes you must "fake it until you make it" to overcome challenges and keep pushing forward in this competitive industry. The animation world is where creative minds come together to craft stories that touch hearts and leave a lasting impression. Liane's career is a shining example of what can be achieved with dedication, passion, and a willingness to take risks.Tune in to the podcast now!#showtime #entertainments #successtips #successstories
  • 9. The Road to Success is Paved with Both Triumphs and Missteps | Lotte Kronborg Thomsen

    38:35||Season 4, Ep. 9
    Unlocking individual talents can transform a project, driving success and leaving a profound mark on each show with a unique desire to keep building amazing stories.Today, we’re thrilled to feature Lotte Kronborg, a dynamic multimedia leader and executive producer with over 20 years of innovative experience in video, film, and television. Lotte excels in every phase of the creative journey, from conception to completion. Her work spans creating groundbreaking shows and formulating cutting-edge marketing strategies, offering invaluable insights into our rapidly changing media landscape.In our latest podcast, Lotte shares her unique approach to fostering collaboration and creativity, emphasizing the power of teamwork in achieving shared goals. However, we think that the key point inside the podcast is how to deal with failure and success.Curious to learn from Lotte's inspiring examples? Tune in to the podcast now!#showtime #entertainments #successtips #successstories
  • 8. A Willingness to Experiment and Learn from Failures is Crucial for Achieving Long-Term Successes

    34:28||Season 4, Ep. 8
    Storytelling is the lifeblood of effective marketing. It fosters emotional connections, builds brand loyalty, and drives customer engagement. By weaving narratives around products or services, businesses can differentiate themselves, inspire action, and create memorable experiences. NOUVA had the opportunity to embark on a journey with Rain Bennett, Co-Founder/Chief Creative Officer at CaptureFully and Fractional Chief Storytelling Officer for Startups & Small Businesses, where storytelling transforms complex information into relatable stories that resonate with audiences, ultimately driving sales and advocacy. Come and join us on this new episode and share it with other colleagues who might need to hear this!#storytellingmarketing #storytellingshorts #storytellingfun #marketingstrategies
  • 7. Gamified XR Storytelling Platform for Children: An Innovative Approach to Learning and Entertainment

    10:34||Season 4, Ep. 7
    NOUVA had the opportunity to discuss how a platform can offer a dynamic and immersive way for kids to interact with technology, enhancing their learning and entertainment experiences in several key ways. Ola Litkova is the CEO and founder of YES.fun, the #1 mixed reality storytelling platform for children. She has been leading the vision, strategy, and execution of the company since 2022. With over 15 years of experience in video production, film production, and photography.These advanced technologies create an interactive, engaging, and educational environment. It revolutionizes how kids study, learn, and entertain themselves, making the process more enjoyable and effective.Come and join us on this new episode and share it with other colleagues who might need to hear this!#television #series #contentcreator #bookstagram #XR #AR
  • 6. Aiming to Bridge the Funding Gap for Ambitious Projects - Tyler Massey SVP of Global Content

    23:51||Season 4, Ep. 6
    NOUVA had the opportunity to discuss a very important topic for many global content writers—a studio whose main focus is to develop funds to finance the deficit that results from excess expenditure over revenue.Today we have Tyler Massey, who is the Senior Vice President of Global Content at Happy Accidents. His focus is on developing feature film and television series for the US and international marketplace, identifying and securing international partnerships on drama series, and distributing/monetizing the rights of internal and third-party scripted and unscripted formats worldwide.Inside the podcast, we will learn how this deficit-financing studio flips the traditional model on its head. Instead of demanding full upfront costs, Happy Accidents invests in exceptional films, series, and international co-productions. This allows creators to focus on their vision without financial constraints, while the studio shoulders some of the risk in exchange for a share of the profits if the project succeeds. Happy Accidents' arrival is significant because it injects much-needed flexibility into the film financing landscape, potentially opening doors for creators with unique stories and fostering a more diverse range of productions.Come and join us on this new episode and share it with other colleagues who might need to hear this!#television #series #contentcreator #pitches #drama #investors
  • 5. Who Holds the Keys: Why Targeting Matters in Entertainment - Nathan Varni ABC Disney Televsion

    46:24||Season 4, Ep. 5
    NOUVA had the opportunity to discuss a very important topic for many content creators—the content landscape is a feeding frenzy. Platforms compete for eyeballs with endless streams of content, however, right now there is a huge gap in what will be the new normal inside the entertainment industry. Leaders face a crucial question: is investing in more original content a surefire win, or a risky gamble? However, there is still light! Today we have Nathan Varni, an experienced television executive who started in television production & brings with him a keen understanding of all things production/post-production, schedules, realistic expectations, and a champion of writers/producers and carrying through their creative vision. Inside the podcast, we will learn so much about Nathan's incredible story, why is important to have an agent/entertainment lawyer, what are the layers that creators need to get to have an original series ongoing, what is happening inside the industry right now, and much more.Come and join us on this new episode and share it with other colleagues who might need to hear this!#television #series #contentcreator #programming #disney #creator
  • 4. Children's book stories in our society shape the values of future generations | Karl Beckstrand

    14:52||Season 4, Ep. 4
    NOUVA had the opportunity to discuss a very important topic for many writers—well-crafted children's stories not only ignite a love for reading and learning, but also introduce young minds to essential concepts like empathy, kindness, and resilience.The children's book industry plays a crucial role in stories in our society today because it shapes the minds and values of future generations. Through relatable characters and engaging narratives, children grapple with complex emotions, navigate social situations, and explore diverse cultures and perspectives. Karl Beckstrand is the best-selling and award-winning author/illustrator of 27 multicultural/multilingual books and more than 65 e-book titles. His western survival thriller, To Swallow the Earth, won a 2016 International Book Award, and his works have been lauded by Publisher’s Weekly, Kirkus, The Horn Book, and School Library Journal.Come and join us on this new episode and share it with other colleagues who might need to hear this!
  • 3. Breaking Down the Animation Business: Costs & IP Development | Kristofer Updike TV & Film Producer

    28:17||Season 4, Ep. 3
    NOUVA had the opportunity to discuss a very important topic for many professionals—costs and content in Children's TV & Film.The world of children's entertainment has always been a vibrant space, filled with fantastical creatures, captivating stories, and lessons woven into the fabric of fun. However, the landscape of children's TV and film production is undergoing a fascinating transformation, driven by evolving content, audience preferences, and the ever-increasing imagination that comes with creating truly incredible experiences.Kristofer Updike, is a creative executive with a long history of success developing, producing, and delivering scripted, unscripted, animated, and live-action entertainment properties, delivering over a combined five hundred hours of content in the past 15 years. Exceeding in areas such as business leadership, strategy and management skills, and being a dynamic leader.The future of children's content is likely to see a continuation of this trend. Studios will continue to embrace technology and diverse narratives, pushing the boundaries of what's possible. Share this podcast, we know a lot of people might need to hear this.#entertainment #animation #budgets #features #usa #investment

Comments