Notch Showcast


#12 Alter Ego

Season 2, Ep. 6

Alter Ego is a generative video installation reflecting on the use of social media and the rise of artificial intelligence in our democracies. The artwork presents thousands of images uploaded in real-time by millions of Instagram users. Bespoke code sorts the images using popular hashtags, and Notch transforms these images into an organic web of particles which re-form as an AI-generated Instagram influencer. In this episode, artist Cadie Desbiens-Desmeules shares her design story.

Episode credits:

Interview and editing by: Kat Kemsley

Produced by: Bent Stamnes

Audio post production, additional music and mastering by: Arto Koivisto

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