Share

cover art for 114: The iPhone Story

Not Investment Advice

114: The iPhone Story

Trung does a deep dive on the 2007 iPhone launch. He discusses Apple’s design process, the iconic iPhone Keynote, what was the first killer app?, why Jobs hated the App Store, the history of multi-touch, Gorilla Glass and much more.


Timestamps:

(00:00:00) - Intro

(00:07:07) - The Convergence of Technology Theory

(00:09:58) - The Fragility of Ideas

(00:15:11) - iPhone Background

(00:18:51) - iPhone's Success by the Numbers

(00:21:06) - The iPhone Development Story

(00:27:40) - Multi-touch Story

(00:42:43) - Apple's Previous Phone Project?

(00:46:08) - The Grind of Building the iPhone

(01:04:22) - The Inside Story of the Iconic iPhone Keynote

(01:07:00) - The Carrier Deals

(01:07:57) - Why Steve Hated the App Store

(01:11:18) - How to build trust with you end-user

(01:13:29) - Gorilla Glass Story

(01:21:16) - Summarizing the iPhone Story

(01:27:42) - Awards and Biggest Lessons


What Is Not Investment Advice?

Every week, Jack Butcher, Bilal Zaidi & Trung Phan discuss what they're finding on the edges of the internet + the latest in business, technology and memes.


Watch + Subscribe on Youtube:

https://youtu.be/xoS_0Zoes9w


Listen into our group chat on Telegram:

https://t.me/notinvestmentadvice


Let us know what you think on Twitter:

@bzaidi

@trungtphan

@jackbutcher

@niapodcast


Follow NIA on social media:

Instagram: https://www.instagram.com/notadvicepod/

Facebook: https://www.facebook.com/profile.php?id=100089813414522

TikTok: https://www.tiktok.com/@niapodcast


Links Mentioned:

One Device by Brian Merchant

The iPhone Keynote

How Apple Teaches Innovation

The iPhone's Success by the Numbers

Bill Burr's Steve Job Rant

More episodes

View all episodes

  • 255: OpenAI Acquires OpenClaw, Ferrari x Jony Ive, LoveFrom’s Design Process & Winter Olympics

    47:29|
    The NIA boys discuss OpenAI Acquires OpenClaw, Ferrari x Jony Ive, LoveFrom’s Design Process & Winter OlympicsTimestamps(00:00:00) - Intro(00:02:14) - OpenAI Acquires OpenClaw(00:26:55) - Ferrari x Jony Ive(00:37:57) - Winter OlympicsWhat Is Not Investment Advice?Every week, Jack Butcher, Bilal Zaidi & Trung Phan discuss what they're finding on the edges of the internet + the latest in business, technology and memes.Subscribe + listen on your fav podcast app:Apple: https://pod.link/notadvicepod.appleSpotify: https://pod.link/notadvicepod.spotifyOthers: https://pod.link/notadvicepodListen into our group chat on Telegram:https://t.me/notinvestmentadviceLet us know what you think on Twitter:http://twitter.com/bzaidihttp://twitter.com/trungtphanhttp://twitter.com/jackbutcherhttp://twitter.com/niapodcast
  • 254: AI Super Bowl Ads, Bitcoin Sell-Off & SaaS-Mageddon Software Meltdown

    01:01:59|
    The NIA boys discuss AI Super Bowl Ads, Bitcoin Sell-Off & SaaS-Mageddon Software MeltdownTimestamps(00:00:00) - Intro(00:02:43) - AI Super Bowl Ads(00:26:14) - Bitcoin Sell-Off(00:46:46) - SaaS-Mageddon Software MeltdownWhat Is Not Investment Advice?Every week, Jack Butcher, Bilal Zaidi & Trung Phan discuss what they're finding on the edges of the internet + the latest in business, technology and memes.Subscribe + listen on your fav podcast app:Apple: https://pod.link/notadvicepod.appleSpotify: https://pod.link/notadvicepod.spotifyOthers: https://pod.link/notadvicepodListen into our group chat on Telegram:https://t.me/notinvestmentadviceLet us know what you think on Twitter:http://twitter.com/bzaidihttp://twitter.com/trungtphanhttp://twitter.com/jackbutcherhttp://twitter.com/niapodcast
  • 253: SpaceX Acquires xAI, Gold & Silver Crash, AI Agents Self-Organizing on Moltbook?

    46:31|
    The NIA boys discuss SpaceX Acquires xAI, Gold & Silver Crash, AI Agents Self-Organizing on Moltbook?Timestamps(00:00:00) - Intro(00:02:44) - SpaceX Acquires xAI(00:20:17) - Gold & Silver Crash(00:38:35) - AI Agents Self-Organizing on Moltbook?What Is Not Investment Advice?Every week, Jack Butcher, Bilal Zaidi & Trung Phan discuss what they're finding on the edges of the internet + the latest in business, technology and memes.Subscribe + listen on your fav podcast app:Apple: https://pod.link/notadvicepod.appleSpotify: https://pod.link/notadvicepod.spotifyOthers: https://pod.link/notadvicepodListen into our group chat on Telegram:https://t.me/notinvestmentadviceLet us know what you think on Twitter:http://twitter.com/bzaidihttp://twitter.com/trungtphanhttp://twitter.com/jackbutcherhttp://twitter.com/niapodcast
  • 252: Clawdbot Hype, Social Media Addiction & Alex Honnold’s Taipei 101 Climb

    51:59|
    The NIA boys discuss Clawdbot Hype, Social Media Addiction & Alex Honnold’s Taipei 101 ClimbTimestamps(00:00:00) - Intro(00:03:02) - Clawdbot Hype(00:24:38) - Social Media Addiction (00:44:19) - Alex Honnold’s Taipei 101 ClimbWhat Is Not Investment Advice?Every week, Jack Butcher, Bilal Zaidi & Trung Phan discuss what they're finding on the edges of the internet + the latest in business, technology and memes.Subscribe + listen on your fav podcast app:Apple: https://pod.link/notadvicepod.appleSpotify: https://pod.link/notadvicepod.spotifyOthers: https://pod.link/notadvicepodListen into our group chat on Telegram:https://t.me/notinvestmentadviceLet us know what you think on Twitter:http://twitter.com/bzaidihttp://twitter.com/trungtphanhttp://twitter.com/jackbutcherhttp://twitter.com/niapodcast
  • 251: ChatGPT Ads, Memory Stocks (Micron, Sandisk), Matt Damon & Ben Affleck New Film Model

    57:19|
    The NIA boys discuss ChatGPT Ads, Memory Stocks (Micron, Sandisk), Matt Damon & Ben Affleck New Film ModelTimestamps(00:00:00) - Intro(00:02:59) - ChatGPT Ads(00:35:43) - Memory Stocks (Micron, Sandisk)(00:47:54) - Matt Damon & Ben Affleck New Film ModelWhat Is Not Investment Advice?Every week, Jack Butcher, Bilal Zaidi & Trung Phan discuss what they're finding on the edges of the internet + the latest in business, technology and memes.Subscribe + listen on your fav podcast app:Apple: https://pod.link/notadvicepod.appleSpotify: https://pod.link/notadvicepod.spotifyOthers: https://pod.link/notadvicepodListen into our group chat on Telegram:https://t.me/notinvestmentadviceLet us know what you think on Twitter:http://twitter.com/bzaidihttp://twitter.com/trungtphanhttp://twitter.com/jackbutcherhttp://twitter.com/niapodcast
  • 250: Siri x Gemini, Claude Cowork & Jerome Powell Defiant

    53:28|
    The NIA boys discuss Siri x Gemini, Claude Cowork & Jerome Powell DefiantTimestamps(00:00:00) - Intro(00:01:10) - Meme of the Week(00:10:19) - Siri x Gemini(00:26:59) - Claude Cowork(00:38:54) - UBI Discussion(00:48:37) - Jerome Powell DefiantWhat Is Not Investment Advice?Every week, Jack Butcher, Bilal Zaidi & Trung Phan discuss what they're finding on the edges of the internet + the latest in business, technology and memes.Subscribe + listen on your fav podcast app:Apple: https://pod.link/notadvicepod.appleSpotify: https://pod.link/notadvicepod.spotifyOthers: https://pod.link/notadvicepodListen into our group chat on Telegram:https://t.me/notinvestmentadviceLet us know what you think on Twitter:http://twitter.com/bzaidihttp://twitter.com/trungtphanhttp://twitter.com/jackbutcherhttp://twitter.com/niapodcast
  • 249: Prediction Market Insider Trading, Boston Dynamics Humanoid Robot (CES) & Delivery App Hoax?

    01:06:52|
    The NIA boys discuss Prediction Market Insider Trading, Boston Dynamics Humanoid Robot (CES) & Delivery App Hoax?Timestamps(00:00:00) - Intro(00:01:35) - Meme of the Week(00:06:12) - Prediction Market Insider Trading(00:32:21) - Venezuela energy resources(00:42:19) - Boston Dynamics Humanoid Robot (CES)(00:55:36) - Delivery App Hoax?What Is Not Investment Advice?Every week, Jack Butcher, Bilal Zaidi & Trung Phan discuss what they're finding on the edges of the internet + the latest in business, technology and memes.Subscribe + listen on your fav podcast app:Apple: https://pod.link/notadvicepod.appleSpotify: https://pod.link/notadvicepod.spotifyOthers: https://pod.link/notadvicepodListen into our group chat on Telegram:https://t.me/notinvestmentadviceLet us know what you think on Twitter:http://twitter.com/bzaidihttp://twitter.com/trungtphanhttp://twitter.com/jackbutcherhttp://twitter.com/niapodcast
  • 248: Best of 2025: Person, Company, TV Show, Read, Song & Purchase

    43:36|
    The NIA boys discuss their best of 2025: Person, Company, TV Show, Read, Song & PurchaseTimestamps(00:00:00) - Intro(00:01:37) - Person/Company of the Year(00:09:49) - Song of the Year(00:15:06) - Book Recommendations (00:20:41) - TV Show Recommendations(00:27:01) - Reflections and Preparing for 2026(00:36:00) - Best Purchase under $100What Is Not Investment Advice?Every week, Jack Butcher, Bilal Zaidi & Trung Phan discuss what they're finding on the edges of the internet + the latest in business, technology and memes.Subscribe + listen on your fav podcast app:Apple: https://pod.link/notadvicepod.appleSpotify: https://pod.link/notadvicepod.spotifyOthers: https://pod.link/notadvicepodListen into our group chat on Telegram:https://t.me/notinvestmentadviceLet us know what you think on Twitter:http://twitter.com/bzaidihttp://twitter.com/trungtphanhttp://twitter.com/jackbutcherhttp://twitter.com/niapodcast
  • 247: AMA - Chappelle + IRL Events, Marmite Rule, Pronoia vs. Paranoia & Our Christmas List

    32:03|
    The NIA boys discuss Chappelle + IRL Events, Marmite Rule, Pronoia vs. Paranoia & Our Christmas ListTimestamps(00:00:00) - Intro(00:00:46) - Chappelle(00:13:10) - Marmite Rule(00:19:17) - IRL Events(00:25:56) - Our Christmas List(00:29:34) - AI Inspired Media RecommendationsWhat Is Not Investment Advice?Every week, Jack Butcher, Bilal Zaidi & Trung Phan discuss what they're finding on the edges of the internet + the latest in business, technology and memes.Subscribe + listen on your fav podcast app:Apple: https://pod.link/notadvicepod.appleSpotify: https://pod.link/notadvicepod.spotifyOthers: https://pod.link/notadvicepodListen into our group chat on Telegram:https://t.me/notinvestmentadviceLet us know what you think on Twitter:http://twitter.com/bzaidihttp://twitter.com/trungtphanhttp://twitter.com/jackbutcherhttp://twitter.com/niapodcast