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Not Another Whisky Podcast

THE SCOTCH MALT WHISKY SOCIETY IS GIVING AWAY A CASK OF WHISKY!

Season 6, Ep. 15

Mitch is joined by Ria McAdam, European Marketing Manager at The Scotch Malt Whisky Society, for a dive into the world of SMWS — who chats about the current chance for members to win an entire Distillery 10 Islay cask.


They get into the origins of the Society, from Pip Hills sharing cask-strength whisky with friends in the 1970s to the founding of SMWS at The Vaults in Leith in 1983, before moving into how it has grown into a global whisky membership community. Ria talks through the monthly outturn model, the coded bottles, the flavour-led approach, and the gloriously odd names that have become part of SMWS folklore.


There’s also plenty on what membership actually gives you, from access to exclusive bottlings and Members’ Rooms to tastings, guest access, content and whisky education. Ria explains the crazy current May promotion where buying a festival bottle or activating a membership gets you into the draw to win a full Distillery 10 cask.


The episode also touches on SMWS’s Scotland football-inspired release, A Belter for America, a 10-year-old Highland single cask bottled to celebrate Scotland’s return to the World Cup.


Links

SMWS website

Join SMWS

Win a cask / festival bottles

Buy A Belter for America (28.118)


00:00 Welcome to SMWS

01:45 Origin story: Pip Hills

03:38 Global membership today

05:06 Ria’s role in marketing

06:27 How outturns work

10:11 Wild bottle names

11:52 What membership offers

13:19 Members’ Rooms and perks

15:14 Staff training and whisky culture

17:59 Ria’s own whisky journey

23:00 Events, outreach and content

25:36 Win a cask giveaway

29:03 A Belter for America

30:42 How to join and buy

33:24 Wrap up and thanks

Hosted by Mitch Bechard and Daz Haldane, this is where the whisky world gets pulled apart properly, with stories, insights, and the occasional bit of chaos along the way.


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