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Not A Diving Podcast with Scuba
#014 Groove Armada - Andy Cato on juggling music, regenerative farming, and working with Jeremy Clarkson
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Watch the full video version of this episode over at youtube.com/@WeNotDiving
Andy Cato is half of Groove Armada - one of the biggest ever UK dance acts and source of some of the biggest hits of the late 90s and early 2000s.
To a younger audience, however, he might be more familiar as the guy who does regenerative farming on Top Gear alumnus and pantomime villain Jeremy Clarkson's weirdly successful Amazon show 'Clarkson's Farm'.
This is an interesting combination to say the least, and really we could've done with another couple of hours to explore the two things in full, and also the link between. But an hour is all we had on the day... because Andy had to go off to film with Clarkson.
We actually focus mostly on the second half of Andy's career during this conversation - I found the prep for this so interesting that I had a ton of questions on his journey to prominence in this area, as a farmer but also a co-founder of the Wildfarmed organisation, and also the area itself.
But we also get into the music too.
Episode 1 of Farming Not Diving it is...
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If you're into what we're doing here on the pod then you can support the show on Patreon! There are two tiers - "Solidarity" for $4 a month, which features the show without ads, regular bonus podcasts, and extra content. And "Musicality" which for a mere $10 a month gets you all the music we release on Hotflush and affiliate labels AND other music too, some of which never comes out anywhere else.
You can also make a one-off donation to the podcast using a card, with Paypal, or your Ethereum wallet! Head over to scubaofficial.io/support.
Plus there's also a private area for Patreon supporters in the Hotflush Discord Server... but anyone can join the conversation in the public channels.
Listen to the music discussed on the show via the Music Not Diving Podcast Spotify playlist
Chapters:
00:00 Intro and how you can support the show
03:14 Getting into farming - France
09:40 European agriculture
15:00 Agriculture in the US
19:00 Regenerative farming
36:00 The food industry
44:00 Farming and climate change
50:30 What is rewilding?
55:00 Music!
58:20 Working with Clarkson
01:01:20 Hit records
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Bonus - Singles Club: 2 minute reviews of the UK Top 10
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46. #46 The truth about Ticketmaster, and why Chaotic Good's unscrupulous marketing campaigns are actually good for music
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45. #45 AI sceptics and the boomers who want to save independent music
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