Not A Diving Podcast with Scuba

PLEDGE DRIVE 2025 - all new subscribers to the Musicality tier on Patreon will get a Not A Diving Club t-shirt in your size of choice, delivered to your door completely free of charge!Full details.Music Not Diving is supported by Acid Nation (formerly AC55ID)... head over to www.acidnation.com to check out the fastest growing electronic music marketplace, a central hub for music discovery, streaming and purchasing!--Watch the video episodes of Music Not Diving over at youtube.com/@WeNotDivingKazim is an artist manager whose clients include Nightmares On Wax, and also the chief creative and brand officer at RA.We discuss the mechanics of creative campaigns for new and legacy artists, the challenge of breaking new music, and the different obstacles in the way of older acts. We also discuss the music media landscape and the role of media in today's industry.This is a rare chance to get the inside track on artist management and big music media platforms... get involved!Music discussed in the episode…https://jitwam.bandcamp.comhttps://anaiis.bandcamp.comhttps://saultglobal.bandcamp.comhttps://nightmaresonwax.bandcamp.com00:00 Brought to you by Acid Nation02:13 Episode start04:52 Artist management vs. media platforms07:55 Death of middle class in music11:35 Successful artists can't tour14:39 Everyone’s a DJ Now17:38 Can albums still take years to break through?21:08 Great music always shines through24:04 100,000 songs a day27:09 Going viral is the wrong goal30:46 Success without social media33:14 Word of mouth over algorithms35:30 It’s always been a slog39:00 Maintaining a legacy of an artist45:00 Power in the catalogue55:00 Working for Warp Records01:01:35 Fans vs. listeners01:03:20 Chasing the algorithm is not the way01:04:50 Working at RA01:12:08 The state of Berlin--If you're into what we're doing here on the pod then you can support the show on Patreon! There are two tiers - "Solidarity" for $4 a month, which features the show without ads, regular bonus podcasts, and extra content. And "Musicality" which for a mere $10 a month gets you all the music we release on Hotflush and affiliate labels AND other music too, some of which never comes out anywhere else.You can also make a one-off donation to the podcast using a card, with Paypal, or your Ethereum wallet! Head over to scubaofficial.io/support.Plus there's also a private area for Patreon supporters in the Hotflush Discord Server... but anyone can join the conversation in the public channels.Listen to the music discussed on the show via the Music Not Diving Podcast Spotify playlist

PLEDGE DRIVE 2025 - all new subscribers to the Musicality tier on Patreon will get a Not A Diving Club t-shirt in your size of choice, delivered to your door completely free of charge!Full details.Music Not Diving is supported by Acid Nation (formerly AC55ID)... head over to www.acidnation.com to check out the fastest growing electronic music marketplace, a central hub for music discovery, streaming and purchasing!--Watch the video episodes of Music Not Diving over at youtube.com/@WeNotDivingSam Binga is a DJ & Producer from Bristol, UK.Having first emerged in the breaks scene of the early 2000s, in the 2010s he placed himself firmly at the centre of UK bass, with releases on 50 Weapons, Exit and Critical. His sound spans the anthemic rowdiness of tracks like ‘AYO’ and ‘Lef Dem’, to the deeper explorations of his collaborations with Om Unit. He also runs Pineapple Records, a crucial label in the patchwork of soundsystem-adjacent UK electronic music. We discuss the state of the current UK scene, his history through various areas of the UK bass scene, forthcoming music on Pineapple, and a lot more. Get involved! --If you're into what we're doing here on the pod then you can support the show on Patreon! There are two tiers - "Solidarity" for $4 a month, which features the show without ads, regular bonus podcasts, and extra content. And "Musicality" which for a mere $10 a month gets you all the music we release on Hotflush and affiliate labels AND other music too, some of which never comes out anywhere else.You can also make a one-off donation to the podcast using a card, with Paypal, or your Ethereum wallet! Head over to scubaofficial.io/support.Plus there's also a private area for Patreon supporters in the Hotflush Discord Server... but anyone can join the conversation in the public channels.Listen to the music discussed on the show via the Music Not Diving Podcast Spotify playlist

PLEDGE DRIVE 2025 - all new subscribers to the Musicality tier on Patreon will get a Not A Diving Club t-shirt in your size of choice, delivered to your door completely free of charge!Full details.Music Not Diving is supported by Acid Nation (formerly AC55ID)... head over to www.acidnation.com to check out the fastest growing electronic music marketplace, a central hub for music discovery, streaming and purchasing!--Watch the video episodes of Music Not Diving over at youtube.com/@WeNotDivingGuy Brewer, aka Shifted, aka half of Commix, aka Carrier, made an appearance on our previous incarnation, the Not A Diving Podcast, a couple of years ago that was very popular. He returns with a new alias but a similar selection of wise takes on the electronic music scene and the challenges facing everyone trying to operate in it.We discuss the new Carrier album, Rhythm Immortal, the challenge of genre expectations, the disappearing middle class of musicians, the (ir)relevance of record labels, and much more besides.This is a good one!--If you're into what we're doing here on the pod then you can support the show on Patreon! There are two tiers - "Solidarity" for $4 a month, which features the show without ads, regular bonus podcasts, and extra content. And "Musicality" which for a mere $10 a month gets you all the music we release on Hotflush and affiliate labels AND other music too, some of which never comes out anywhere else.You can also make a one-off donation to the podcast using a card, with Paypal, or your Ethereum wallet! Head over to scubaofficial.io/support.Plus there's also a private area for Patreon supporters in the Hotflush Discord Server... but anyone can join the conversation in the public channels.Listen to the music discussed on the show via the Music Not Diving Podcast Spotify playlist

PLEDGE DRIVE 2025 - all new subscribers to the Musicality tier on Patreon will get a Not A Diving Club t-shirt in your size of choice, delivered to your door completely free of charge!Full details.Music Not Diving is supported by Acid Nation (formerly AC55ID)... head over to www.acidnation.com to check out the fastest growing electronic music marketplace, a central hub for music discovery, streaming and purchasing!--Watch the video episodes of Music Not Diving over at youtube.com/@WeNotDivingFrançois X is a key figure in the history of French techno. From his DEMENT3D label and nights at Social Club to his residency at legendary club Concrete, he has helped redefine the music over time and made a huge contribution to its development in Paris and beyond.We discuss all of the above, as well as the state of the scene right now and of course the music.--If you're into what we're doing here on the pod then you can support the show on Patreon! There are two tiers - "Solidarity" for $4 a month, which features the show without ads, regular bonus podcasts, and extra content. And "Musicality" which for a mere $10 a month gets you all the music we release on Hotflush and affiliate labels AND other music too, some of which never comes out anywhere else.You can also make a one-off donation to the podcast using a card, with Paypal, or your Ethereum wallet! Head over to scubaofficial.io/support.Plus there's also a private area for Patreon supporters in the Hotflush Discord Server... but anyone can join the conversation in the public channels.Listen to the music discussed on the show via the Music Not Diving Podcast Spotify playlist

Recorded during the 2025 edition of Amsterdam Dance Event, this episode is sponsored by Jägermeister's Save The Night.Born in 2020 as an emergency response to the pandemic, Save The Night has grown into a global platform that supports the people and ideas keeping nightlife alive.Through its annual Fund, Jägermeister provides €156,000 in funding, mentorship and visibility to bold projects - from making dancefloors more accessible, to pioneering greener club nights, to amplifying voices from grassroots creative communities.Applications are now open for the Save The Night Fund. If you're a creative, a promoter, a venue owner, or simply passionate about building safer, more inclusive, and more sustainable nights, this is your chance to bring your vision to life. Check out jagermeister.com/exploration/save-the-night--Music Not Diving is supported by Acid Nation (formerly AC55ID)... head over to www.acidnation.com to check out the fastest growing electronic music marketplace, a central hub for music discovery, streaming and purchasing!--Watch the video episodes of Music Not Diving over at youtube.com/@WeNotDivingMixtress is a London-based DJ and producer from Amsterdam known for her versatile sets that blend genres like UK hardcore, jungle, bassweight, techno, and dubstep. Raised with a strong musical foundation, she has performed at major venues like Printworks and Fabric, appeared on platforms such as Boiler Room, and holds resident DJ spots at Rinse FM and The Cause London. We discuss her dance music roots in Amsterdam and London, the changing nature of DJs and their careers, notable DJ beefs, and the influence of Colin Faver.This is the fourth and final of our recordings at ADE, thanks for listening! Back on regular episodes next week.--If you're into what we're doing here on the pod then you can support the show on Patreon! There are two tiers - "Solidarity" for $4 a month, which features the show without ads, regular bonus podcasts, and extra content. And "Musicality" which for a mere $10 a month gets you all the music we release on Hotflush and affiliate labels AND other music too, some of which never comes out anywhere else.You can also make a one-off donation to the podcast using a card, with Paypal, or your Ethereum wallet! Head over to scubaofficial.io/support.Plus there's also a private area for Patreon supporters in the Hotflush Discord Server... but anyone can join the conversation in the public channels.Listen to the music discussed on the show via the Music Not Diving Podcast Spotify playlist

Recorded during the 2025 edition of Amsterdam Dance Event, this episode is sponsored by Jägermeister's Save The Night.Born in 2020 as an emergency response to the pandemic, Save The Night has grown into a global platform that supports the people and ideas keeping nightlife alive.Through its annual Fund, Jägermeister provides €156,000 in funding, mentorship and visibility to bold projects - from making dancefloors more accessible, to pioneering greener club nights, to amplifying voices from grassroots creative communities.Applications are now open for the Save The Night Fund. If you're a creative, a promoter, a venue owner, or simply passionate about building safer, more inclusive, and more sustainable nights, this is your chance to bring your vision to life. Check out jagermeister.com/exploration/save-the-night--Music Not Diving is supported by Acid Nation (formerly AC55ID)... head over to www.acidnation.com to check out the fastest growing electronic music marketplace, a central hub for music discovery, streaming and purchasing!--Watch the video episodes of Music Not Diving over at youtube.com/@WeNotDivingSofia Ilyas is currently Beatport's Chief Community Officer, formerly a key figure at the Erased Tapes label, and an important force in the emergence of ambient/neoclassical superstar Nils Frahm.We discuss her upbringing and subsequent escape from a highly conservative family in Wales, discovering electronic music in her late 20s, and eventual career in the industry.This is a fascinating and unexpected conversation - get involved!This is the third of our four recordings at ADE, the final one will be along shortly!--If you're into what we're doing here on the pod then you can support the show on Patreon! There are two tiers - "Solidarity" for $4 a month, which features the show without ads, regular bonus podcasts, and extra content. And "Musicality" which for a mere $10 a month gets you all the music we release on Hotflush and affiliate labels AND other music too, some of which never comes out anywhere else.You can also make a one-off donation to the podcast using a card, with Paypal, or your Ethereum wallet! Head over to scubaofficial.io/support.Plus there's also a private area for Patreon supporters in the Hotflush Discord Server... but anyone can join the conversation in the public channels.Listen to the music discussed on the show via the Music Not Diving Podcast Spotify playlist

Recorded during the 2025 edition of Amsterdam Dance Event, this episode is sponsored by Jägermeister's Save The Night.Born in 2020 as an emergency response to the pandemic, Save The Night has grown into a global platform that supports the people and ideas keeping nightlife alive.Through its annual Fund, Jägermeister provides €156,000 in funding, mentorship and visibility to bold projects - from making dancefloors more accessible, to pioneering greener club nights, to amplifying voices from grassroots creative communities.Applications are now open for the Save The Night Fund. If you're a creative, a promoter, a venue owner, or simply passionate about building safer, more inclusive, and more sustainable nights, this is your chance to bring your vision to life. Check out jagermeister.com/exploration/save-the-night--Music Not Diving is supported by Acid Nation (formerly AC55ID)... head over to www.acidnation.com to check out the fastest growing electronic music marketplace, a central hub for music discovery, streaming and purchasing!--Watch the video episodes of Music Not Diving over at youtube.com/@WeNotDivingDot Major is half of NIGHT manoeuvres (with ABSOLUTE), who are releasing via fabric's label. And he is also a member of London Grammar, one of the better bands to emerge from the UK in the last decade or so. We discuss his gradual journey into electronic music, what it's like breaking through in a big way, and some of the unusual things he's got up to along the way. This is the second of our four recordings at ADE, the next one will be along shortly! --If you're into what we're doing here on the pod then you can support the show on Patreon! There are two tiers - "Solidarity" for $4 a month, which features the show without ads, regular bonus podcasts, and extra content. And "Musicality" which for a mere $10 a month gets you all the music we release on Hotflush and affiliate labels AND other music too, some of which never comes out anywhere else.You can also make a one-off donation to the podcast using a card, with Paypal, or your Ethereum wallet! Head over to scubaofficial.io/support.Plus there's also a private area for Patreon supporters in the Hotflush Discord Server... but anyone can join the conversation in the public channels.Listen to the music discussed on the show via the Music Not Diving Podcast Spotify playlist

Recorded during the 2025 edition of Amsterdam Dance Event. This episode is sponsored by Jägermeister's Save The Night.Born in 2020 as an emergency response to the pandemic, Save The Night has grown into a global platform that supports the people and ideas keeping nightlife alive.Through its annual Fund, Jägermeister provides €156,000 in funding, mentorship and visibility to bold projects - from making dancefloors more accessible, to pioneering greener club nights, to amplifying voices from grassroots creative communities.Applications are now open for the Save The Night Fund. If you're a creative, a promoter, a venue owner, or simply passionate about building safer, more inclusive, and more sustainable nights, this is your chance to bring your vision to life. Check out jagermeister.com/exploration/save-the-night--Music Not Diving is supported by Acid Nation (formerly AC55ID)... head over to www.acidnation.com to check out the fastest growing electronic music marketplace, a central hub for music discovery, streaming and purchasing!--Watch the video episodes of Music Not Diving over at youtube.com/@WeNotDivingThe first of four conversations recorded at ADE last week. Joris Voorn is a key figure in Dutch house and techno, and actually the genre as a whole. Releasing albums since 2004, he's been a fixture on the biggest stages for basically the entirety of the intervening period, and carved out a distinctive sound without ever pandering to the fashions of the day. He's also thoroughly nice chap who talks very well about the music and culture that surrounds it. Stay tuned for the other three conversations coming over the course of the next couple of weeks.--If you're into what we're doing here on the pod then you can support the show on Patreon! There are two tiers - "Solidarity" for $4 a month, which features the show without ads, regular bonus podcasts, and extra content. And "Musicality" which for a mere $10 a month gets you all the music we release on Hotflush and affiliate labels AND other music too, some of which never comes out anywhere else.You can also make a one-off donation to the podcast using a card, with Paypal, or your Ethereum wallet! Head over to scubaofficial.io/support.Plus there's also a private area for Patreon supporters in the Hotflush Discord Server... but anyone can join the conversation in the public channels.Listen to the music discussed on the show via the Music Not Diving Podcast Spotify playlist

Music Not Diving is supported by Acid Nation (formerly AC55ID)... head over to www.acidnation.com to check out the fastest growing electronic music marketplace, a central hub for music discovery, streaming and purchasing!--Watch the video episodes of Music Not Diving over at youtube.com/@WeNotDivingPerc is one of modern techno's reference points: an internationally touring DJ and live act, founder of the scene-leading Perc Trax label and one of the most respected producers in techno today.We discuss his early period of hardware experimentation, the birth of Perc the artist project as well as the Perc Trax label, recent developments in techno, and the evolution of his sound. This is a crucial conversation with one of the absolute key figures in the history of UK techno. Get involved! --If you're into what we're doing here on the pod then you can support the show on Patreon! There are two tiers - "Solidarity" for $4 a month, which features the show without ads, regular bonus podcasts, and extra content. And "Musicality" which for a mere $10 a month gets you all the music we release on Hotflush and affiliate labels AND other music too, some of which never comes out anywhere else.You can also make a one-off donation to the podcast using a card, with Paypal, or your Ethereum wallet! Head over to scubaofficial.io/support.Plus there's also a private area for Patreon supporters in the Hotflush Discord Server... but anyone can join the conversation in the public channels.Listen to the music discussed on the show via the Music Not Diving Podcast Spotify playlist