Next Generation Design


The Impact of Visualization on the Manufacturing Industry | with Ben Widdowson and Gavin McCambridge

Season 2, Ep. 9
Visualization makes it possible to view new product designs before the first prototype is created. This makes it easier for customers to understand what they’ll get once the production starts and it also gives them an opportunity to recommend changes to their product at no cost. As the need for customization continues to increase product complexity, visualization is providing a soft landing for manufacturers.Today’s guests are Ben Widdowson, Head Of Marketing at Siemens Digital Industries Software, and Gavin McCambridge, Creative Team Manager at Siemens Digital Industries Software. The two experts will help us understand the important role that visualization plays in product design and development.In this episode, you’ll hear about how visualization has changed the process of product design and prototype development. We also discuss the rise of VR and the impact that it is having on the manufacturing industry. Lastly, you’ll learn about the benefits and challenges that come with the adoption of visualization solutions.Some Questions I Ask:What does visualization mean to you? (01:27)Does taking visualization to an immersive space add more value? (03:38)Have you seen VR affect how teams work remotely? (06:06)What is the biggest benefit of working in an integrated environment? (11:41)What are the benefits of a program like Appearance Management? (16:28)How does animation help manufacturers? (19:34)What do you see as the future of visualization? (22:20)What You’ll Learn in this Episode:The meaning of virtual reality as it relates to visualization (03:13)The benefits of regularly using VR in the industry (05:19)The industries leading in the use of VR (06:37)The biggest barrier to adopting VR for industrial companies (07:22)The process of visualization customization (09:37)The key elements for effective visualization (13:17)How to work with animation when you don’t have a powerful GPU running them (21:26)Connect with Gavin McCambridge:LinkedInConnect with Ben Widdowson:LinkedInConnect with Jennifer Piper:LinkedIn

Uncovering the Changes Happening in the Heavy Machinery Industry | with Hendrik Lange and Tom Spangler

Season 2, Ep. 8
In today’s fast-moving world, change is inevitable for any business that wishes to remain relevant. For growth-oriented companies, change presents an opportunity to build sustainable products as well as meet more of their customers’ needs. The heavy machinery industry is adopting changes in the design and development of their product to meet the demand in customers’ needs and comply with tighter regulations.Today’s guests are Hendrik Lange, an industry leader with over 25 years of experience and Tom Spangler, a senior marketing manager at Siemens who has almost 30 years of experience in CAD and PLM. Siemens has been at the forefront of developing solutions that solve problems faced by the industry.In this episode, you’ll hear about the changes that the heavy machinery industry is going through to meet the ever-growing needs. We’ll talk about the cause of these changes as well as the new tools and strategies that are being employed to implement them.Some Questions I Ask:What is the industry doing to adapt to new demands? (4:46)How is the industry’s move towards digitization affecting globalization and what are the trends emerging from it? (9:59)What are the challenges resulting from globalization? (14:05)What areas have been impacted by the complexity caused by embedded electronics and increased variations among different systems? (16:53)What are some of the themes and trends resulting from building sustainable, economical, and eco-friendly machines? (23:54)What You’ll Learn in this Episode:The need for an integrated electrical design platform (8:02)How the industry’s constant changes affect workers (16:32)How electromechanical design platforms solve complexity challenges (21:39)How weight reduction impacts sustainability (27:40)How the pandemic affected the industry (30:43)Connect with Hendrik LangeLinkedInConnect with Tom SpanglerLinkedInConnect with Jennifer Piper:LinkedIn

A Mouseless Vision of the Future | with Stephan Odörfer of 4tiitoo

Season 2, Ep. 7
Every day, we’re inching closer and closer to the type of “future” we see in the movies. Cars can drive themselves and we can command playlists and order groceries with voice commands. Taking us one step closer is a device from technology company 4tiitoo that allows us to actually move things with our eyes.Today’s guest is Stephan Odörfer, Co-founder at 4tiitoo, a technology company based in Munich, Germany. They’ve pioneered a mouseless technology that’s propelled by a nudge and controlled by the eye movement of the user. Not only is it reducing repetitive motion and ergonomic strain, but it’s also increasing efficiency for workers.In this episode, you’ll hear how this revolutionary technology is operated in the workplace and some less conventional uses that are gaining traction. We talk about why better communication from human to computer is necessary, and the importance of AI and data collection as technology improves over time. You’ll also hear a few interesting predictions for a vision-focused future.Some Questions I Ask:What trends are you seeing as we move from the old school type input devices towards the digital workplace? (5:15)Why is ergonomics important to address while operating a mouse? (7:12)Is artificial intelligence built into the technology? (16:12)Are there ever any times when the technology does something that you don't want it to do? (22:40)What's one of the most fun applications you've seen for implementing this technology? (34:42)What You’ll Learn in this Episode:How the concept of better communication between humans and computers materialized for the company (3:07)Which industries are using this technology to their benefit (8:25)How the technology is useful in the workplace (12:08)The role vision will play in the future (30:32)How data helps improve the technology over time (38:22)Connect with Stephan Odörfer:LinkedInConnect with Jennifer Piper:LinkedIn

The Future of Electric Flight with Bye Aerospace

Season 2, Ep. 6
Despite the safety record of commercial aviation, realistically, we’re actually stepping into relics of the 1960s every time we board a plane. The technology of flight, from the deafening engines to the high fuel consumption, is all based upon knowledge and capabilities of a bygone era. If we’re ordering our groceries with the help of voice-activated robots and driving cars with barely-audible engines, isn’t it time for the aircraft we use to get a face-lift as well?Aside from the argument that it’s long overdue, there are other, more pressing, considerations too. Fuel consumption, noise, and environmental impact, to name a few. Electrification has benefits to offer in each of those categories, but before we’re able to board battery-operated commercial jets, we need to understand how electric fits into the bigger picture within aviation. Both the industry and consumers at large need to understand the technology, and we need to train pilots how to operate these cleaner, more modern machines.Today’s guest is George Bye, Founder of Bye Aerospace. His background as a military pilot and in the private sector for big aviation players like Boeing led him to start his own forward-thinking aviation company. Also joining us today is Jim Forrester, Director of Design Engineering for Bye Aerospace. He’ll share the design details that factor into electric-powered aircraft, and the advanced methods of digital design that get planes off the paper and into the air.In this episode, you’ll hear about the early days of trying to sell the concept of electric flight when the technology seemed unthinkable. You’ll learn how an electric plane operates, how design is affected by the battery, and the urgent need for trained pilots in the coming years. We’ll also cover the long-term benefits of flying electric in terms of cost, energy consumption, and the decreased environmental impact.Some Questions I Ask:Where does aviation fit into today's economy and why is it important? (3:53)What kinds of reactions were you getting during early presentations of electric technology? (10:08)How do we benefit from electric aviation? (11:35)How might electric aviation affect how pilots are trained in the future? (20:54)Can electric planes hold the same amount of weight as traditional aircraft? (27:04)How do you see the aerospace industry evolving? (47:03)What You’ll Learn in this Episode:Why change is needed in the industry (4:46)A vision for the future of electric (7:33)How the electric eFlyer aircraft works (13:25)The urgent need for trained pilots (24:15)Answers about electric flight safety (30:17)Using the digital twin to design an aircraft (36:32)Connect with George Bye:LinkedInConnect with Jim Forrester:LinkedInConnect with Jennifer Piper:LinkedIn

Understanding AI: How Artificial Intelligence is Revolutionizing Design

Season 2, Ep. 5
What comes to mind when you think about artificial intelligence? It’s a broad question that requires a bit of a deep dive to answer with any level of precision. As AI becomes an increasingly prominent fixture across a wide variety of industries, it’s never been more important to understand what AI actually means, and how it can fit into your business model.Today’s guests are Shirish More, Product Manager at Siemens Digital Industries Software, and Paul Brown, Senior Marketing Director at Siemens PLM Software. Shirish is responsible for NX architecture, and he brings 20 years of experience in mechanical product development, customization, testing, and deployment. On the marketing side, Paul brings his background as an engineer to the global development and sales teams.In this episode, we’ll start by defining what’s really meant when we use the term artificial intelligence, specifically relative to design, and where that meets with and deviates from machine learning. We’ll hear about 2 different models used to roll out this new technology, and what benefits it could provide in terms of productivity, product quality, and data collection.Some Questions I Ask:How would you define artificial intelligence, also referred to as AI? (2:32)Does AI fit into the overall product development strategy? (3:53)How do you approach AI from the customer perspective? (6:44)Can you define the “out-of-the-box” model? (15:50)How do artificial intelligence and machine learning tie in with the Industry 4.0 message? (22:13)What are the most exciting AI-driven capabilities? (24:39)What You’ll Learn in this Episode:How machine learning relates to AI (3:12)The benefits of collected data to businesses (5:02)How NX CAD leverages machine learning (8:34)The basics behind the NX Voice Command Assistant (13:57)How AI and machine learning are advancing (20:14)Connections between AI and virtual reality (26:16)Connect with Shirish More:LinkedInConnect with Paul Brown:LinkedInConnect with Jennifer Piper:LinkedIn

How Simulation Software is Changing the Marine Industry

Season 2, Ep. 4
Ship building is just as important today as it has been throughout history. Whether it’s shipping goods across continents, or speed racing yachts across vast expanses of ocean, it’s always been a thriving industry globally. Getting those ships on the water and determining the details of these vessels, however, is becoming more complex.This increasing complexity calls for a different approach to building if companies want to keep costs manageable. Intelligent simulation software has been a game-changer, helping companies save time and money.Today’s guests, joining us from Siemens NX, are Kelvin Juarbe, Senior Technical Product Manager, Ken Sears, Director of Strategic Technology, and Jerry Braganza, Product Manager. They have their finger on the pulse of current marine industry trends, and some great perspective on the future of ship building.In this episode, we’re taking a deep dive into the current trends driving the marine industry, and exploring how simulation software is disrupting the status quo. As the industry is required to focus more on sustainability and fuel efficiency, the need for technology to support that has never been greater. We’ll talk about how companies are using simulation, how it’s making cooperation and collaboration more efficient, and the impressive cost benefits of the simulation-first approach.Some Questions I Ask:Is the industry leaning into more social responsibility? (4:01)Which marine business segments does Siemens work with today? (7:30)How easy has it been for the marine market to adopt a simulation approach? (15:51)How is Siemens helping to shape the digital evolution within the maritime industry? (22:42)Do you think that pandemic changes any of the future technologies that they'll be using in the marine industry? (25:10)What You’ll Learn in this Episode:The four big trends in the modern shipbuilding industry (2:42)Why leisure boat segments are such a lucrative market today (10:15)How Siemens design software helped build a racing boat for America’s Cup (12:57)How different building materials affect fuel efficiency and weight (17:52)The cost benefits of starting with a simulation (21:29)Connect with Kelvin Juarbe:LinkedInConnect with Ken Sears:LinkedInConnect with Jerry Braganza:LinkedInConnect with Jennifer Piper:LinkedIn

Shaking up Sketch: How Siemens NX Sketch Software is Easing the User Experience and Increasing Productivity

Season 2, Ep. 3
We’ve come a long way from the early days of pencil and paper sketching in the design process. Smart software has allowed designers to create more accurate sketches with greater efficiency. Traditional CAD programs have clearly made things easier for users, but for too long, there wasn’t much coming from developers to disrupt sketch software. In the fast-moving world of technology, it seemed like CAD users were getting left behind.Designers had pain points that weren’t being addressed, so the team at Siemens NX set out to find a better way. They wanted to remove constraints, make software simpler to use, and decrease the overall learning curve. Where do you start when you’re reimagining software that hasn’t budged since the 1980s, and how do you solve the usability issues that designers are facing?Today’s guests are Jeff Shagena and Mike Yoder from the product engineering team on NX Design Software. Mike is a 23-year veteran here at Siemens and he’s currently responsible for NX Product Management. Jeff has been with us for 3 years now, starting as an intern and eventually taking on the role of Product Manager for small and medium businesses at NX Software.In this episode, Jeff and Mike will talk about the concepts that shaped the new NX Sketch software, and how it works to remove constraints for users. They’ll also talk about what makes the new sketcher stand out from other CAD software on the market, and how it drastically increases designer productivity.Some Questions I Ask:Why is Sketch such an important part of the design process? (1:38)How has sketching changed over the years? (4:02)How did NX change things across the industry? (7:13)What role does artificial intelligence play in this new software? (13:39)What’s up next for sketch technology? (28:55)How do you make the upgrade process easy for customers? (30:59)What You’ll Learn in this Episode:How the solver simplifies the user experience (8:59)What NX set out to solve for designers (10:11)How NX increases productivity (14:33)How the benefits of the software trickle down (18:36)Recent software changes users can expect (19:48)Connect with Jeff Shagena:LinkedInConnect with Mike Yoder:Email: michael.yoder@siemens.comConnect with Jennifer Piper:LinkedIn

Design Goes Digital for America’s Cup 2021 with Max Starr of INEOS UK

Season 2, Ep. 2
Designing a floating vessel is already a challenge because design and construction need to happen on land before the boat ever hits the water to be tested. Naturally, the process of tweaking and re-design happens as necessary, and eventually, you end up with a functional design that floats on water.Joining us today is Max Starr from INEOS Team UK. His team has the exciting task of designing a yacht for this year’s America’s Cup, an international race scheduled to take place in New Zealand in March.The America’s Cup has a unique twist. The winner gets to make up the rules for the following race. Those rules can be related to anything from design specs to process to a multitude of other restrictions. The challenge for 2021? No physical testing of the vessel. This is where the digital twin swoops in to save the day.In this episode, Max goes in depth about the processes involved in designing a powerful, aerodynamic racing yacht. He describes the planning phase and the important role of digital software, particularly for this year's race. We’ll also get an insider's perspective on how a race of such magnitude is organized and executed, and how teams continually up the ante in order to stay competitive.Some Questions I Ask:Could you give us a bit of background on the America’s Cup? (3:08)How many countries participate in the race? (6:35)What design features are you working on for the upcoming race? (10:06)Where does the design process start? (13:34)How useful is the digital twin throughout this process? (21:31)What kinds of prototyping technology are effective in building a boat of this scale? (26:11)Did the pandemic have any effect on the progress of your design and construction? (34:35)What You’ll Learn in this Episode:How Max ended up at INEOS (0:58)Who makes the rules for the race (4:39)Challenges presented as designs change for each race (7:44)One interesting challenge added to this year’s race (11:48)How the digital twin is used (15:13)The role of virtual reality in the design phase (23:46)Lessons learned once the boat finally hits the water (31:03)Connect with Max Starr:LinkedIn

From 2D to 3D: Leading the Industry in Model-Based Definition Innovation

Season 2, Ep. 1
Innovation is in our blood here at Siemens. And nowhere is that more apparent than in our creation and modernization of Model-based Definition. We’ve been in the driver's seat since the early '90s through a series of leadership roles, and we were proud to be the first CAD vendor proactively engaging in 3D annotation.With so many firsts in this category, we thought it would be a great opportunity to bring one of our experts on the podcast to help us understand the complexities of model-based design, and why our preeminent role in this technology is so special.Today’s guest is Dave Wingrave, Product Manager at Siemens Digital Industries Software within the Product Engineering Software Division. He’s been with Siemens for 28 years and counting, having held various roles that have brought him in contact with customers around the globe. He helps decision-makers in various industries optimize their investment and work towards achieving their productivity goals.In this episode, we’re exploring Model-based Definition, the history of this ground-breaking technology at Siemens, and the benefit it brings to the customers who use it. We'll also touch on Model-based Enterprise and learn how the reuse of Model-based Definition adds value to customers.Some Questions I Ask:What benefits are there for reusing Model-based Definition? (2:54)What are some examples of the limitations of 2D drawings? (7:31)Which specific industries are adopting MBD? (9:55)What’s an example of a customer effectively using this approach? (10:25)How do you define Model-based Enterprise? (11:57)What lessons have you learned from how new software is deployed? (14:53)Where do you see MBD going in three to five years? (17:22)What You’ll Learn in this Episode:An explanation of Model-based Definition (1:37)How Model-based Definition fits into the overall strategy at Siemens (3:23)The 4 categories of model-based design customers (5:40)One specific industry problem that’s solved with 3D MBD (7:53)How the customer benefits from Model-based Enterprise (13:21)The implementation solutions created to ease the process for customers (18:07)Connect with Dave Wingrave:LinkedInSiemens Community ForumConnect with Jennifer Piper:LinkedIn