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Next Generation Design

Where engineering meets tomorrow.

As product engineering tools continue to morph and expand at speeds human expertise may not be able to endure, Revolutionary design technologies that span beyond industry borders, will prove their necessity for companies
Latest Episode5/4/2021

Understanding AI: How Artificial Intelligence is Revolutionizing Design

Season 2, Ep. 5
What comes to mind when you think about artificial intelligence? It’s a broad question that requires a bit of a deep dive to answer with any level of precision. As AI becomes an increasingly prominent fixture across a wide variety of industries, it’s never been more important to understand what AI actually means, and how it can fit into your business model.Today’s guests are Shirish More, Product Manager at Siemens Digital Industries Software, and Paul Brown, Senior Marketing Director at Siemens PLM Software. Shirish is responsible for NX architecture, and he brings 20 years of experience in mechanical product development, customization, testing, and deployment. On the marketing side, Paul brings his background as an engineer to the global development and sales teams.In this episode, we’ll start by defining what’s really meant when we use the term artificial intelligence, specifically relative to design, and where that meets with and deviates from machine learning. We’ll hear about 2 different models used to roll out this new technology, and what benefits it could provide in terms of productivity, product quality, and data collection.Some Questions I Ask:How would you define artificial intelligence, also referred to as AI? (2:32)Does AI fit into the overall product development strategy? (3:53)How do you approach AI from the customer perspective? (6:44)Can you define the “out-of-the-box” model? (15:50)How do artificial intelligence and machine learning tie in with the Industry 4.0 message? (22:13)What are the most exciting AI-driven capabilities? (24:39)What You’ll Learn in this Episode:How machine learning relates to AI (3:12)The benefits of collected data to businesses (5:02)How NX CAD leverages machine learning (8:34)The basics behind the NX Voice Command Assistant (13:57)How AI and machine learning are advancing (20:14)Connections between AI and virtual reality (26:16)Connect with Shirish More:LinkedInConnect with Paul Brown:LinkedInConnect with Jennifer Piper:LinkedIn
5/4/2021

Understanding AI: How Artificial Intelligence is Revolutionizing Design

Season 2, Ep. 5
What comes to mind when you think about artificial intelligence? It’s a broad question that requires a bit of a deep dive to answer with any level of precision. As AI becomes an increasingly prominent fixture across a wide variety of industries, it’s never been more important to understand what AI actually means, and how it can fit into your business model.Today’s guests are Shirish More, Product Manager at Siemens Digital Industries Software, and Paul Brown, Senior Marketing Director at Siemens PLM Software. Shirish is responsible for NX architecture, and he brings 20 years of experience in mechanical product development, customization, testing, and deployment. On the marketing side, Paul brings his background as an engineer to the global development and sales teams.In this episode, we’ll start by defining what’s really meant when we use the term artificial intelligence, specifically relative to design, and where that meets with and deviates from machine learning. We’ll hear about 2 different models used to roll out this new technology, and what benefits it could provide in terms of productivity, product quality, and data collection.Some Questions I Ask:How would you define artificial intelligence, also referred to as AI? (2:32)Does AI fit into the overall product development strategy? (3:53)How do you approach AI from the customer perspective? (6:44)Can you define the “out-of-the-box” model? (15:50)How do artificial intelligence and machine learning tie in with the Industry 4.0 message? (22:13)What are the most exciting AI-driven capabilities? (24:39)What You’ll Learn in this Episode:How machine learning relates to AI (3:12)The benefits of collected data to businesses (5:02)How NX CAD leverages machine learning (8:34)The basics behind the NX Voice Command Assistant (13:57)How AI and machine learning are advancing (20:14)Connections between AI and virtual reality (26:16)Connect with Shirish More:LinkedInConnect with Paul Brown:LinkedInConnect with Jennifer Piper:LinkedIn
4/6/2021

How Simulation Software is Changing the Marine Industry

Season 2, Ep. 4
Ship building is just as important today as it has been throughout history. Whether it’s shipping goods across continents, or speed racing yachts across vast expanses of ocean, it’s always been a thriving industry globally. Getting those ships on the water and determining the details of these vessels, however, is becoming more complex.This increasing complexity calls for a different approach to building if companies want to keep costs manageable. Intelligent simulation software has been a game-changer, helping companies save time and money.Today’s guests, joining us from Siemens NX, are Kelvin Juarbe, Senior Technical Product Manager, Ken Sears, Director of Strategic Technology, and Jerry Braganza, Product Manager. They have their finger on the pulse of current marine industry trends, and some great perspective on the future of ship building.In this episode, we’re taking a deep dive into the current trends driving the marine industry, and exploring how simulation software is disrupting the status quo. As the industry is required to focus more on sustainability and fuel efficiency, the need for technology to support that has never been greater. We’ll talk about how companies are using simulation, how it’s making cooperation and collaboration more efficient, and the impressive cost benefits of the simulation-first approach.Some Questions I Ask:Is the industry leaning into more social responsibility? (4:01)Which marine business segments does Siemens work with today? (7:30)How easy has it been for the marine market to adopt a simulation approach? (15:51)How is Siemens helping to shape the digital evolution within the maritime industry? (22:42)Do you think that pandemic changes any of the future technologies that they'll be using in the marine industry? (25:10)What You’ll Learn in this Episode:The four big trends in the modern shipbuilding industry (2:42)Why leisure boat segments are such a lucrative market today (10:15)How Siemens design software helped build a racing boat for America’s Cup (12:57)How different building materials affect fuel efficiency and weight (17:52)The cost benefits of starting with a simulation (21:29)Connect with Kelvin Juarbe:LinkedInConnect with Ken Sears:LinkedInConnect with Jerry Braganza:LinkedInConnect with Jennifer Piper:LinkedIn
3/2/2021

Shaking up Sketch: How Siemens NX Sketch Software is Easing the User Experience and Increasing Productivity

Season 2, Ep. 3
We’ve come a long way from the early days of pencil and paper sketching in the design process. Smart software has allowed designers to create more accurate sketches with greater efficiency. Traditional CAD programs have clearly made things easier for users, but for too long, there wasn’t much coming from developers to disrupt sketch software. In the fast-moving world of technology, it seemed like CAD users were getting left behind.Designers had pain points that weren’t being addressed, so the team at Siemens NX set out to find a better way. They wanted to remove constraints, make software simpler to use, and decrease the overall learning curve. Where do you start when you’re reimagining software that hasn’t budged since the 1980s, and how do you solve the usability issues that designers are facing?Today’s guests are Jeff Shagena and Mike Yoder from the product engineering team on NX Design Software. Mike is a 23-year veteran here at Siemens and he’s currently responsible for NX Product Management. Jeff has been with us for 3 years now, starting as an intern and eventually taking on the role of Product Manager for small and medium businesses at NX Software.In this episode, Jeff and Mike will talk about the concepts that shaped the new NX Sketch software, and how it works to remove constraints for users. They’ll also talk about what makes the new sketcher stand out from other CAD software on the market, and how it drastically increases designer productivity.Some Questions I Ask:Why is Sketch such an important part of the design process? (1:38)How has sketching changed over the years? (4:02)How did NX change things across the industry? (7:13)What role does artificial intelligence play in this new software? (13:39)What’s up next for sketch technology? (28:55)How do you make the upgrade process easy for customers? (30:59)What You’ll Learn in this Episode:How the solver simplifies the user experience (8:59)What NX set out to solve for designers (10:11)How NX increases productivity (14:33)How the benefits of the software trickle down (18:36)Recent software changes users can expect (19:48)Connect with Jeff Shagena:LinkedInConnect with Mike Yoder:Email: michael.yoder@siemens.comConnect with Jennifer Piper:LinkedIn
2/2/2021

Design Goes Digital for America’s Cup 2021 with Max Starr of INEOS UK

Season 2, Ep. 2
Designing a floating vessel is already a challenge because design and construction need to happen on land before the boat ever hits the water to be tested. Naturally, the process of tweaking and re-design happens as necessary, and eventually, you end up with a functional design that floats on water.Joining us today is Max Starr from INEOS Team UK. His team has the exciting task of designing a yacht for this year’s America’s Cup, an international race scheduled to take place in New Zealand in March.The America’s Cup has a unique twist. The winner gets to make up the rules for the following race. Those rules can be related to anything from design specs to process to a multitude of other restrictions. The challenge for 2021? No physical testing of the vessel. This is where the digital twin swoops in to save the day.In this episode, Max goes in depth about the processes involved in designing a powerful, aerodynamic racing yacht. He describes the planning phase and the important role of digital software, particularly for this year's race. We’ll also get an insider's perspective on how a race of such magnitude is organized and executed, and how teams continually up the ante in order to stay competitive.Some Questions I Ask:Could you give us a bit of background on the America’s Cup? (3:08)How many countries participate in the race? (6:35)What design features are you working on for the upcoming race? (10:06)Where does the design process start? (13:34)How useful is the digital twin throughout this process? (21:31)What kinds of prototyping technology are effective in building a boat of this scale? (26:11)Did the pandemic have any effect on the progress of your design and construction? (34:35)What You’ll Learn in this Episode:How Max ended up at INEOS (0:58)Who makes the rules for the race (4:39)Challenges presented as designs change for each race (7:44)One interesting challenge added to this year’s race (11:48)How the digital twin is used (15:13)The role of virtual reality in the design phase (23:46)Lessons learned once the boat finally hits the water (31:03)Connect with Max Starr:LinkedIn
1/15/2021

From 2D to 3D: Leading the Industry in Model-Based Definition Innovation

Season 2, Ep. 1
Innovation is in our blood here at Siemens. And nowhere is that more apparent than in our creation and modernization of Model-based Definition. We’ve been in the driver's seat since the early '90s through a series of leadership roles, and we were proud to be the first CAD vendor proactively engaging in 3D annotation.With so many firsts in this category, we thought it would be a great opportunity to bring one of our experts on the podcast to help us understand the complexities of model-based design, and why our preeminent role in this technology is so special.Today’s guest is Dave Wingrave, Product Manager at Siemens Digital Industries Software within the Product Engineering Software Division. He’s been with Siemens for 28 years and counting, having held various roles that have brought him in contact with customers around the globe. He helps decision-makers in various industries optimize their investment and work towards achieving their productivity goals.In this episode, we’re exploring Model-based Definition, the history of this ground-breaking technology at Siemens, and the benefit it brings to the customers who use it. We'll also touch on Model-based Enterprise and learn how the reuse of Model-based Definition adds value to customers.Some Questions I Ask:What benefits are there for reusing Model-based Definition? (2:54)What are some examples of the limitations of 2D drawings? (7:31)Which specific industries are adopting MBD? (9:55)What’s an example of a customer effectively using this approach? (10:25)How do you define Model-based Enterprise? (11:57)What lessons have you learned from how new software is deployed? (14:53)Where do you see MBD going in three to five years? (17:22)What You’ll Learn in this Episode:An explanation of Model-based Definition (1:37)How Model-based Definition fits into the overall strategy at Siemens (3:23)The 4 categories of model-based design customers (5:40)One specific industry problem that’s solved with 3D MBD (7:53)How the customer benefits from Model-based Enterprise (13:21)The implementation solutions created to ease the process for customers (18:07)Connect with Dave Wingrave:LinkedInSiemens Community ForumConnect with Jennifer Piper:LinkedIn
12/1/2020

Future Vision of Technology with Paul Brown, Siemens Digital Industries Software

Season 1, Ep. 12
There has never been a bigger drive towards collaboration through software than right now. Throughout 2020, companies across the globe have required high-level tools that ease communication and maintain productivity as workforces have largely shifted from the shared office to the home office. The COVID-19 outbreak has made Zoom a household name, signaling that the demand for software-based connectivity between teams has never been stronger.Joining us today is Paul Brown, lead of the Product Engineering Marketing team at Siemens Digital Industries Software. His team is responsible for the NX product line and helping customers use these technologies to innovate their businesses. Paul has designed products for more than 30 years in the computer-ready design and manufacturing and engineering space.In this episode, we’ll talk about some of the unique connectivity challenges this year has introduced, and how NX software has answered that call for customers. We’ll also dive into the most recent capabilities of the software and how companies are using it, and Paul will share his vision for the future of the design industry.Some Questions I Ask:What are you seeing in terms of growth in electronics and the need for software integration? (2:08)What does the increased use of the software tell us about the way people are using this technology? (7:55)How has business been affected by the events of this year? (9:28)What new capabilities and enhancements can we expect to see coming in the space of model-based definition and the model-based enterprise? (13:51)What benefits are you seeing from the newest sketch capabilities? (16:31)Is the algorithmic modeling capability, leveraging some of the Mendix capabilities? (22:27)What You’ll Learn in this Episode:How companies are using generative design (3:36)The ways in which technology has adapted through the COVID-19 outbreak (6:23)Visions for the future of the design industry (10:09)Current challenges in the adoption of this technology (15:07)How algorithmic modeling works (19:29)Growth prospects for NX software (23:02)Connect with Paul Brown:LinkedIn
11/3/2020

Medical Device Industry Deep Dive

Season 1, Ep. 11
The medical device industry holds a lot of potential for any organization offering solutions for their uniquely complex hurdles. Whether it’s a software solution that helps streamline an often lengthy multidisciplinary design process or the intelligent construction of an anatomical device through additive manufacturing, the sky is truly the limit.Our guests today are Nick Daumann, Jim Thompson, and Ryan Bauer. Nick’s background includes a stint as Product Marketing Manager for cybersecurity products in Aerospace & Defense, and product leadership responsibilities within the fiber optic communications industry. He joined Siemens two years ago as Senior Marketing Coordinator for NX Design Product Marketing. Jim has spent 30 years in the engineering software business, more than 20 of those years here, at Siemens. His focus is on the medical device and pharmaceutical industries and he’s currently with our Industry Strategy Group, responsible for global strategy. Ryan has joined Siemens this year as Director of Medical Device & Pharmaceutical Solutions and has spent most of his career leading R&D groups.Today, we’re taking a look at the medical device industry, and with the insight and expertise of our guests today, we’ll gain an understanding of the particular challenges the industry faces, how we’re meeting those challenges, and the unique opportunities that exist therein.Some Questions I Ask:What trends are you seeing in the medical device industry? (3:27)What trends are taking place in the area of medical equipment? (8:22)How do you factor the variety of needs in relation to economic factors into the design process? (11:06)How is Siemens addressing some of these industry challenges? (11:45)Are you seeing an increase in the use of additive manufacturing? (17:48)Is the increased use of additive having an effect on costs? (20:28)What does the near future look like for the medical device design industry? (28:04)What You’ll Learn in This Episode:Why globalization is driving the need for a single software solution (4:02)How technology can help countries like China who are experiencing a shortage of trained medical professionals (6:01)How we can approach and scale delivery issues in healthcare (9:27)The challenges of anatomical design (13:26)How additive manufacturing has matured to meet the specific needs of the medical device industry (15:48)How a single software solution helps productivity (23:49)Why regulators are pushing for more simulation-driven design (28:47)Connect with Nick Daumann:LinkedInConnect with Jim Thompson:LinkedInConnect with Ryan Bauer:LinkedIn