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Natalie Sisson's Quest for Freedom - Experiments in Personal, Financial, Physical, Business, Relationship and Financial Freedom.
[TSE 65] How to Skillfully Rebrand Your Blog and Define a New Niche with Mark Manson
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In this podcast interview, you'll learn about one of the most overlooked areas, we as entrepreneurs usually fail to focus on from the get go - that is defining your niche and knowing your audience.
Most of us, including myself, start off with a niche that's way too wide because we don't want to miss out on excluding anyone - and as a result target no-one in particular, which is a disaster for any business.
It's the reason why I wrote a whole guide on this very topic called Am I Your Customer to help you avoid this mistake yourself (and target your ideal customer and charge what you're worth).
Yet that wasn't the problem for Mark Manson, former pick-up coach (yes, you read that right). He started with an excellent niche that was very specific, which led him to create the wildly popular blog Postmasculine.
Then he hit a growth ceiling and made the decision to expand on his niche, listen to his audience and observe how they were changing and what they wanted.
This guy is an incredibly talented writer who gives self-development advice from a place of deep understanding and humility and as you hear his story, I'm sure you're going to have many 'ah-ha' moments, especially when he gets to the ways we all lie to ourselves.
And then when you hear the insane growth his blog received after he decided to rebrand to MarkManson.net, your jaw will drop just like mine did.
So what was the tipping point for Mark, from former pick-up coach who never wanted a real job, to the self-development blogger who receives millions of hits to his site every month? And how did he move past that growth ceiling?
Here is what you will learn in this podcast:- The assumption Mark made about his online business that limited his profitability
- What he noticed about blogging that was a breakthrough for his business
- One piece of advice you need to implement when it comes to choosing your niche
- What he recognised about his market that strengthened his business's sustainability
- Two limits of his site that led to a 'brand ceiling' and what he did to overcome those
- One huge factor that you need to remember with your brand - especially if you've been feeling stuck
- Two go-to strategies when rebranding or creating anything new
- Which strategy Mark uses for pricing his programs that you can replicate in your business
- What one question you need to ask yourself if you're in business and unhappy with your progress
Click on the play button at the top or download this in iTunes or on Stitcher Radio (and do not forget to leave a review as we might feature yours in the next show!).
Even better pick up my completely free book on `How to Start a Podcast that Matters' at suitcaseentrepreneur.com/free by leaving a short review on my podcast.
Connect with Mark and NatalieTwitter:
Tweet @iammarkmanson
Ask yourself: What kind of pain are you happy with? @iammarkmanson
Say hi to Natalie on @suitcasepreneur
Facebook:
Key sites mentioned in this podcast: Will you vote for me in the 9th Annual Podcast Awards?I recently found out, via Facebook would you believe, that due to my wonderful podcast listeners and supportive community, I've been nominated for the 9th Annual Podcast Awards!
Of the hundreds of thousands of podcasts out there, only 10 podcasts made it into each category and I'm in the Business one right alongside the heavyweights of podcasting. I'm amazed and humbled.
If you enjoy my podcast please take 1 minute to VOTE for me:
- Go to http://podcastawards.com
- Scroll down to Business and click on the round circle next to Suitcase Entrepreneur (I'm the last in that box)
- Scroll down until you reach the bit where you give your details – name and email and click submit.
- Confirm your vote from the email you receive in your inbox
That would be so appreciated. (Btw you can vote daily up until Nov 15th!). Or you can just share it on social media.
2.Copy and paste to Google+ or Facebook
Help support my friend Natalie Sisson by taking 1 minute to vote for her podcast The Suitcase Entrepreneur in the 'business' category at the 9th Annual Podcast Awards so she can continue to help us create freedom in business and adventure in life! http://podcastawards.com
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Eps 33 How to master your time
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