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Unmasking Skincare Marketing feat. Amy Koberling, PA
When I met Amy Koberling aka The Skinthusiast, I knew I had to have her on the podcast to talk about what we should really be paying attention to when buying skincare. During our conversation, Amy dispelled some common beauty myths and misunderstandings about popular ingredients from benzoyl peroxide to vitamin C. Our conversation covered trends in skincare marketing, overhyped and underhyped products, and how we ensure credibility with our audiences.
Tune in as we discuss:
- The rise of A-Beauty and products from Africa
- Why we should shop by skin concern and not ingredient
- What we can do to respond to inevitable collagen loss
- How to determine which red light therapy tools to invest in
- The most effective way to layer skincare products
Sir John and I are hosting a live show in Los Angeles! Get tickets while they're still available.
Rate, Subscribe & Review the Podcast on Apple
Thanks for all the love and support. Tag me while you’re listening @nakedbeautyplanet & as always love to hear your thoughts :)
Check out nakedbeautypodcast.com for all previous episodes & search episodes by topic
Shop My Favorite Products & Pod Discounts on my ShopMyShelf
Stay in touch with us: @brookedevard x @amykoberling
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Brooke Devard on Building Naked Beauty
58:15|In the last episode of the year, I was the Naked Beauty interviewee. Our incredibly talented producer, Mbiye Kasonga, and I sat down to reflect on the previous two years we’ve spent working together. She asked me about my interest in storytelling and my experiences after a full year of working for myself and taking creative risks. It gave me a chance to talk about my early interests in audio storytelling and the inspiration I drew listening to Wendy Williams after school every day. We also talked about our professional partnership and how committing to decisiveness and rejecting perfectionism helps us get our work into the world. Of course, none of this hard work would be possible without great support, and we dove deep into how respect and support in our romantic lives make it easier to chase our dreams. Thank you so much for an incredible year of Naked Beauty, I’m excited to welcome my baby into the world and take a break, but I’m even more excited about the great beauty stories we’ll get to tell in 2025. Tune in as we discuss:How to build and lead a strong teamWhy consistency and transparency are the most vital tools for early podcastersHow the podcast industry has changed over the past eight yearsOur predictions for the future of beautyRate, Subscribe & Review the Podcast on Apple Join the Naked Beauty Community on IG: @nakedbeautyplanet Thanks for all the love and support. Tag me while you’re listening @nakedbeautyplanet & as always love to hear your thoughts :) Check out nakedbeautypodcast.com for all previous episodes & search episodes by topicShop My Favorite Products & Pod Discounts on my ShopMyShelfStay in touch with me: @brookedevardFollow Mbiye: @mbiye_kFollow Mbiye’s Podcast Production Company: @moyo__mediaListen to Mbiye’s Podcast: UnboundIssa Rae on Embracing Your Unique Beauty and Creating Your Own Path
55:46|“For me, my flaws are what make me and I've learned through years to embrace that, and I like them now.”Issa Rae, actress, producer, and serial entrepreneur talked about all things beauty and self care on this week’s episode. Issa shared what it was like growing in L.A. and how a trip to Senegal reaffirmed her beauty when she was still in high school. We talked about her iconic looks on Insecure and she underscored how exciting it was to have collaborated with the talented crew who built the worlds so many of us love. Talking about her successful projects led us to an interesting discussion about why she has avoided most cosmetic procedures and embraced what others in the industry might perceive as flaws. When we talked about her many businesses, including her stake in a sailing team, she reiterated that her collaboration with other brilliant people is what has made these ventures so successful. Tune in as we discuss:How she navigated not feeling beautiful as a childHer Stanford days, including unique campus traditions The hairstyle and role that transformed her life What informs the unique visual aesthetic fans know and loveHer latest project ‘One Of Them Days’ - a buddy comedy featuring SZA and Keke Palmer How she manages boundaries and privacy in her personal lifeProducts Mentioned:Hair: Sienna Naturals: Dream Curl Mousse, Dream Curl Cream, Shampoo, Untangled Conditioner Skin: Ole Henrickson DewtopiaFragrance: Chloe Atelier Des Fleurs Cedrus Eau De ParfumFenty Beauty by Rihanna Fenty Eau de ParfumRate, Subscribe & Review the Podcast on Apple Join the Naked Beauty Community on IG: @nakedbeautyplanet Thanks for all the love and support. Tag me while you’re listening @nakedbeautyplanet & as always love to hear your thoughts :) Check out nakedbeautypodcast.com for all previous episodes & search episodes by topicShop My Favorite Products & Pod Discounts on my ShopMyShelfStay in touch with me: @brookedevardFollow Issa and Hoorae Media: @issarae @hooraeA Deep Dive on Beauty Copywriting with Writers from Dieux, Sol de Janeiro, and Glossier
01:21:14|In today’s episode of Naked Beauty, I spoke to three writers from top beauty brands: Glossier, Dieux, and Sol de Janeiro for a deep dive into all things beauty copywriting. In the crowded landscape of beauty, tone, and voice are key ways for brands to break through the noise. I’ve been wanting to do an episode on this topic for so long - tune in for conversations with Laura Casciola of Dieux Skin, Hardeep Gill, formerly a copywriter for Glossier, and Janell Hickman of Sol de Janeiro for an in-depth discussion of what it takes to translate brand personality into copy that sells. We discussed the collaborative efforts it takes to write copy, the importance of intentional messaging, and how to customize copy for social media. We also got to dive into what it takes to become a copywriter and how artificial intelligence might change the field. Rate, Subscribe & Review the Podcast on Apple Thanks for all the love and support. Tag me while you’re listening @nakedbeautyplanet & as always love to hear your thoughts :) Check out nakedbeautypodcast.com for all previous episodes & search episodes by topicShop My Favorite Products & Pod Discounts on my ShopMyShelfStay in touch with me: @brookedevardFollow Cyndia: @cyndiaharveyDita Von Teese on The Transformative Power of Glamour
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36:56|Welcome to another Beauty Rant/Beauty Rave, and this time I had to dedicate an entire episode to the beauty cycle I’m currently in the grips of: lash extensions. What started as a simple birthday set of lashes has turned into a whole lash journey and I unpack it all, lash blindness included. I go over some practical advice on maintaining extensions, discuss the importance of communicating effectively with lash techs, and suggest alternatives like lash serums and my favorite strip lashes.Shop all of the products mentioned in today's episode here: https://shopmy.us/collections/927424Rate, Subscribe & Review the Podcast on Apple Join the Naked Beauty Community on IG: @nakedbeautyplanet Thanks for all the love and support. Tag me while you’re listening @nakedbeautyplanet & as always love to hear your thoughts :) Shop My Favorite Products & Pod Discounts on my ShopMyShelfStay in touch with me: @brookedevardElaine Welteroth on Her Powerful Home-Birth Experience and Birthfund
26:00|In our follow-up conversation Elaine and our mothers discuss the many lessons that motherhood teaches us about ourselves before and after giving birth. Elaine talked about the Birth Fund, and what spurred her to provide midwifery care to families across the U.S. She explained some of the differences between the traditional medical model and midwifery, which can provide lifesaving care that mends our maternal health crisis. This conversation illuminates how birth choice is critical for expecting mothers.Tune in as we discuss:What inspired Elaine Welteroth to start BirthFundWhy the midwifery care provided by Birth Fund is urgentElaine’s powerful home-birth storyHow Elaine learned that giving birth could be transformative and empowering if one is supported effectivelyLearn more about BirthfundRate, Subscribe & Review the Podcast on Apple Join the Naked Beauty Community on IG: @nakedbeautyplanet Thanks for all the love and support. Tag me while you’re listening @nakedbeautyplanet & as always love to hear your thoughts :) Check out nakedbeautypodcast.com for all previous episodes & search episodes by topicShop My Favorite Products & Pod Discounts on my ShopMyShelfStay in touch with me: @brookedevardFollow Elaine: @elainewelterothFour Black Moms on Love, Life, and Finding the Right Partner ft. Elaine Welteroth, Debra Welteroth, and Jerri Devard
58:33|Episode Description: In this heartfelt episode of Naked Beauty, I sat down with Elaine Welteroth, an acclaimed journalist and founder of Birthfund, along with our iconic mothers for an intimate conversation about motherhood. Elaine and I are deep into our second pregnancies, a time that sparks a lot of reflection, so we thought it’d be great to reflect with the women who influenced us the most: our mothers. We explore the profound wisdom and self-care habits passed down from their mothers and hear their perspectives on what it takes to build a decades-long marriage. This episode is full of black maternal wisdom about love, identity, motherhood, and the invaluable support systems in our lives.Tune in as we discuss:The significance of choosing strong partners The challenges and rewards of balancing work and family Our mothers’ approaches to raising mixed-race and Black childrenHow parenthood has changed since our mothers had us Rate, Subscribe & Review the Podcast on Apple Join the Naked Beauty Community on IG: @nakedbeautyplanet Thanks for all the love and support. Tag me while you’re listening @nakedbeautyplanet & as always love to hear your thoughts :) Check out nakedbeautypodcast.com for all previous episodes & search episodes by topicShop My Favorite Products & Pod Discounts on my ShopMyShelfStay in touch with me: @brookedevardFollow Elaine: @elainewelterothLaw Roach on Cultivating Confidence
47:40|“I think self-love and happiness are habits” - Law RoachIn this episode of the Naked Beauty podcast, Sir John and I spoke with the one and only Image Architect Law Roach. We explore his remarkable journey in transforming celebrities into fashion icons, delving into his path from the south side of Chicago to styling stars like Zendaya, Celine Dion, and Megan Thee Stallion. We also discuss his new book, 'How to Build a Fashion Icon,' and emphasize the pivotal role of confidence. Law opens up about his creative process, the importance of building a personal brand and overcoming challenges within the fashion industry. He shares personal insights into his self-love and confidence journey, the mental health impacts of his career and when he feels most beautiful.Tune in as we discuss:Law’s new book, How to Build a Fashion Icon, and his key tips on cultivating confidence Law’s creative process and vision for his clients How Law approaches building his own personal brand Law’s top beauty favorites Rate, Subscribe & Review the Podcast on Apple Thanks for all the love and support. Tag me while you’re listening @nakedbeautyplanet & as always love to hear your thoughts :) Check out nakedbeautypodcast.com for all previous episodes & search episodes by topicShop My Favorite Products & Pod Discounts on my ShopMyShelfStay in touch with me: @brookedevardFollow Sir John: @sirjohnNavigating Broken Beauty Standards ft. Candice Brathwaite-Aboderin
53:46|Author, journalist, TV presenter, fellow podcaster and creator Candice Brathwaite-Aboderin is here on the pod and ready to talk through the evolution of her relationship with beauty. From her tomboy phase where she was completely uninterested in appearances, to her dancehall girl phase battling breakouts for the first time, to life as a mom helping her kids navigate anti-black beauty standards, Candice has seen and felt it all. Tune in as we discuss her beauty icons, favorite products, that signature shaved head, fighting fatphobic narratives, what to do when you’ve outgrown your social circle, and more. Enjoy! Purchase the Naked Beauty FragranceGet a sample of the Naked Beauty Fragrance Links to Products/Resources: La Roche Posay SPF, The Ordinary Hyaluronic Acid, Dr. Sturm Dark Skin Tones Hyaluronic Acid, Charlotte Tilbury Pillow Talk Mascara, Laura Mercier Loose Setting Powder, MAC (Nightmoth, Ruby Woo), Ren Balm Cleanser, Elemis Cleansing Balm, Dr. Dennis Gross Peel PadsJoin the Naked Beauty Community on IG: @nakedbeautyplanet Check out nakedbeautypodcast.com for all previous episodes & search episodes by topicRate, Subscribe & Review the Podcast on Apple Thanks for all the love and support. Tag me while you’re listening @nakedbeautyplanet & as always love to hear your thoughts :) Stay in touch with me: @brookedevardFollow Candice: @candicebrathwaite