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AI: IS THE SHOOT SHOT?
32:26|AI can now create campaign imagery in minutes that once required photographers, models, locations, stylists, crews - and substantial production budgets. So where does that leave the traditional shoot? In the latest NAKEDVOICE, we get into the future of creative production in an AI world. What will we still shoot for real? What will AI replace? Where does craft still matter? And are we heading towards a backlash where “Made without AI” becomes a badge of quality? Because perhaps the future isn't AI versus human creativity. Perhaps it's knowing when to use AI — and when absolutely not to. #NAKEDVOICE #AI #GenerativeAI #Advertising #CreativeProduction #HealthcareAdvertising #PharmaMarketing
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VERITY RETURNS: ONE YEAR LATER. HYSTERON Part 2
01:00:26|An honest look at a founder’s first year. 🎙️ A year ago, @Verity joined us just before launching HYSTERON. Now she’s back on NAKEDVOICE for Part 2. What worked? What fell flat? And what happens when the customer who buys isn’t the one you built for? We get into the pivot, listening to women, fundraising in women’s health, and the surprises of a founder’s first year. A candid conversation about building a business while you’re still figuring it out. 🎙️
THE HRT REVIVAL?
19:29|For decades, Hormone Replacement Therapy (HRT) has been caught between medical breakthrough and medical controversy.Once widely prescribed, HRT fell dramatically out of favour following the Women’s Health Initiative - a study that changed attitudes towards HRT almost overnight and left a legacy of fear among women and healthcare professionals. But the science didn’t stand still.In this episode of NAKEDVOICE, [TAG] Dr Slava Rakov joins us to explore THE HRT REVIVAL: what the original research really told us, what we’ve learned since, why timing matters, and how a more individualised understanding of benefits and risks is changing the conversation around hormones once again. And there’s a fascinating contradiction at the heart of it all: menopause has never been talked about more - yet HRT use remains surprisingly low. So, after years of fear and confusion, is HRT finally having its revival?
Life's a Pitch!
24:58|For those of us in agencies, life is often most certainly about pitching! Is pitching the best way to get new business?Is it always fair?What are some insider tips for agencies and clients?What has been our best and worst experience of pitching?The NAKEDHEALTH team discuss these questions and more on this insightful episode about the key element of how an agency-client relationship begins.
HOW BRAVE ARE CLIENTS REALLY?
36:48|How brave are clients?Are our marketing clients as brave as they could be?Are clients less brave in healthcare?Why?How can we help them get braver?We discuss all this and more in this episode where we're joined by special guest, Cannes-Lions speaker and award winner, Jonty Toosey.
WHERE THE CLIENT-AGENCY RELATIONSHIP HITS THE ROCKS
21:32|Even the strongest partnerships can find themselves in troubled waters.From communication breakdowns and scope creep to misaligned expectations and disappearing trust, we explore the real reasons client-agency relationships fail—and what it takes to turn things around.A conversation for agency leaders, marketers, founders and anyone who's ever sat on either side of the client-agency divide.
Wabi-Sabi: Art, Beauty and the Human Touch
50:15||Season 5From commercial art to creating his own world of expression, Metin Salih shares his journey of embracing imperfection and authenticity in art and life. We explore Wabi-Sabi, the evolving role of the artist in an AI driven work, and why the human touch is what truly makes art resonate.
