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MyBump2Baby Business Podcast
The Accidental Business Trap
Are you constantly busy in your business but not seeing the growth you expected? You might be stuck in what I call the accidental business trap.
In this episode, we explore why so many heart-led business owners end up overwhelmed, overworked, and without a clear direction — even when they’re passionate about what they do. If you feel like you’re saying yes to everything, struggling with boundaries, or “just figuring it out” day by day, this episode will help you understand why.
We’ll cover the key signs of an accidental business, the hidden cost of working without solid foundations, and why this often leads to burnout, inconsistent income, and lack of freedom.
You’ll also learn how to shift from reactive to intentional, get clear on your business goals, and start building a business that supports your life — not one that runs it.
This episode is perfect for coaches, birth and baby professionals, and service-based business owners who want more clarity, more control, and a more sustainable way of growing their business.
Ready to work with my on Strategy? Join the Playground
Want to use my systems designed for service based family focused businesses? Join The Growth Nest
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Your April Content Plan
14:40|Struggling to stay consistent on social media when life is already busy enough? You’re not alone.In this episode, Carla Lett shares simple ways to plan your content for April without feeling overwhelmed. As the founder of MyBump2Baby, The Growth Nest and the Digital Marketing Playground, Carla works with hundreds of parenting-focused businesses and knows that consistency is often the hardest part of showing up online.If you’ve ever wondered whether your posts are even being seen or questioned if social media is worth the effort, this episode will help you rethink your approach and create a plan that works for your life.Inside this episode Carla shares:• Why consistency matters more than posting every day • How to review your recent content to see what is actually working • How to check if you’re on track with your business goals this year • Simple ways to build know, like and trust with your audience • Awareness days and seasonal ideas you can use for your April content • Easy ways to batch and schedule posts so your content keeps working behind the scenesYou’ll also hear from members of Carla’s Digital Marketing Playground sharing how the community support, coaching and simple systems have helped them gain clarity and momentum in their businesses.If you want fresh ideas for your April content and a simple plan that helps you stay visible without spending hours online, this episode will help you get started.And remember, your content doesn’t have to be perfect. It just needs to be consistent.
16. Imposter Syndrome in Business
38:45||Ep. 16Claudia Call Booking Link is www.claudiasabinawellness.com/callClaudia Link tree https://www.claudiasabinawellness.com/linktreeCheck out the Playground https://sites.mybump2baby.com/the-digital-marketing-playgroundCheckout the Growth Nest https://www.thegrowthnest.co.uk/baby-familyDo you ever feel like everyone else in business knows what they’re doing… and you’re just hoping nobody finds you out?In this episode of the MyBump2Baby Business Podcast, Carla Lett is joined by coach Claudia Woodford for an honest conversation about imposter syndrome, self-doubt and the hidden pressures many women carry when building a business.Claudia shares her journey from spending 20 years working in the NHS to helping people rebuild their confidence and find direction when they feel stuck or burnt out. Together, Carla and Claudia explore why so many of us feel like we’re “not enough”, even when we are doing incredibly well.They also talk about the transition from employment to business ownership, why confidence actually comes after action, and how the environment you’re in can either fuel self-doubt or help you grow.In this episode you’ll hear about: • What imposter syndrome really looks like in business • Why waiting to feel confident can hold you back • The hidden conditioning many women carry from school and corporate life • How community and finding your tribe can change everything • Why confidence is built through action, not perfectionIf you’ve ever felt like you’re making things up as you go along, or wondered if you’re really “good enough” to run a business, this episode will remind you that you’re not alone – and that growth often starts right outside your comfort zone.
15. Why Your Ideal Client Makes Marketing So Much Easier
13:58||Ep. 15Digital Marketing Playground The Growth NestIn this episode, I’m sharing why knowing your ideal client is one of the most powerful things you can do for your business — and why so many business owners get it wrong.If you’ve ever said things like “I help everyone” or struggled to create content that truly connects with your audience, this episode will help you understand why getting clear on your ideal client changes everything.I also talk about an important step that many people skip when defining their ideal client: deciding what you actually want from your business first.From creating content and lead magnets to designing offers that really resonate with the right people, understanding your ideal client makes marketing feel simpler, clearer and far more effective.In this episode you'll learn:• Why ideal client work makes marketing easier• Why trying to help everyone can hold your business back• How to create an ideal client profile that actually works• Why your business should be built around the life you want• How the right ideal client attracts the right opportunitiesI also share how I’ve designed my own business to protect my time, energy and family life, and why building flexibility into your business model matters more than ever.If you’d like my Ideal Client Avatar Worksheet, check the link below and I’ll send it over to you.
14. The Truth About Women in Business No One Talks About
19:00||Ep. 14Digital Marketing Playground The Growth NestNearly 10 years in business.A premature birth.Three miscarriages.Bed rest at 20 weeks.Trolling emails.Confidence dips.And moments that nearly broke me.In this episode, I’m sharing the side of business that rarely gets posted online.The loneliness.The pressure to hold it all together.The fear of putting yourself out there.The quiet second-guessing that can creep in just as you start to grow.Because building a business as a woman — whether you’re a mum or not — is powerful.But it’s also hard.And not enough people talk about that.I’m sharing what changed everything for me:systems, collaboration, and finding the right room.If you’ve ever felt like you’re carrying it alone…If you’ve ever waited for permission…If you’ve ever wondered whether you’re really cut out for this…This episode is for you.And if you’re ready to sit in better rooms, I’m hosting a free International Women’s Day networking morning for women in business.You don’t have to build alone.And you don’t have to wait for permission.
13. The Savvy CEO's Guide to March:
13:44||Ep. 13Digital Marketing Playground The Growth NestWelcome back, entrepreneurs! Join Carla Lett as she helps you map out a winning content strategy for March on My Bumped Babies Business Podcast. This episode is a must-listen for anyone looking to increase sales, income, and impact. Carla kicks things off with a crucial February reflection, encouraging you to celebrate wins and learn from challenges. She shares invaluable insights from her own low-ticket course launch, revealing why embracing imperfection is key to getting your brilliant ideas into the world. Discover how to effectively track your goals, leverage powerful March awareness days (from World Book Day to Mother's Day!), and cleverly repackage your services to create fresh, exciting offers. Carla also touches on the game-changing benefits of an all-in-one business system like The Growth Nest. Get ready to plan with purpose, launch with confidence, and make March your most successful month yet!
12. 3 Mistakes Killing Your Low-Ticket Sales
20:42||Ep. 12Low Ticket Mini but Mighty CourseDigital Marketing Playground The Growth NestAre you working harder than ever but still feel like you're on a hamster wheel? You’ve heard that low-ticket offers are the key to passive income, but maybe yours isn't selling, or worse—you’re too scared to even launch it.In this episode, I’m pulling back the curtain on the 3 biggest mistakes I see heart-led business owners make when creating low-ticket digital products. We’re talking about the "generosity trap" of over-giving, the "perfection paralysis" that keeps your best ideas hidden, and the "dead-end offer" that fails to lead clients to your higher-level support.I’m sharing exactly how to solve one specific "Initial Itch" for your clients, why an imperfect launch is actually your greatest asset, and how to build a strategic bridge that turns a £9 buyer into a lifelong client.What we cover:•The Over-Giving Trap: Why "War and Peace" is actually stopping your clients from working with you further.•Embracing Imperfection: Why I left the "ums" and "ahs" in my own course to show you that "done is better than perfect."•The Strategic Bridge: How to ensure your low-ticket offer is the first "yes" of many.•The £9 Solution: A behind-the-scenes look at the Low-Ticket in 48 Hours Sprint and how it solves these exact problems for you.If you’re ready to stop overthinking and start automating your expertise, this episode is for you.Ready to launch your own offer in just 48 hours?
11. You Already Have the Idea:
16:29||Ep. 11Join the low ticket mini BUT MIGHTY courseDigital Marketing Playground The Growth NestFeeling overwhelmed by the thought of creating a huge course for passive income? You're not alone! In this episode, Carla Lett, founder of My Bump 2 Baby, cuts through the noise and reveals a powerful truth: you're already sitting on a goldmine of expertise. What feels obvious to you is a breakthrough for someone else.Join Carla as she shares her "Overwhelm-Killer" strategy for turning your existing knowledge into a simple, low-ticket digital product. You'll learn:Why you only need to solve one "Initial Itch" (not the whole problem).How to find your "Boring Goldmine" of ideas in your sent emails and most-asked questions.Simple, ADHD-friendly formats that take less than an hour to create (think checklists, templates, and short audio trainings).This episode is your permission slip to stop over-thinking and start creating. Discover how a small, strategic offer can become the "handshake" that leads to your higher-ticket services.Ready to turn your expertise into passive income?
10. Stop Staring at a Blank Screen
18:09||Ep. 10Your freebie https://sites.mybump2baby.com/chatgptguide Digital Marketing Playground The Growth NestDo you ever sit down to post on social media, stare at the blinking cursor for 20 minutes, and then give up because the kids are awake?You aren't alone.Most business owners treat content like a daily chore, but that’s the fastest way to burnout.In this episode, Carla Lett (The Funnel Queen) reveals her "NEST" framework for creating heart-centered content that actually converts. She shares how to use ChatGPT as your high-level marketing assistant (without sounding like a robot!) and why having a "Digital Brain" is the secret to consistency.What You’ll Discover:The NEST Framework: A simple 4-step system to Nurture, Educate, Solve, and build Trust with your audience.The AI Secret: How to use ChatGPT to write high-converting copy that sounds exactly like you (and uses UK English!).The Ideal Client Shortcut: Why being specific about "one person" changes everything in your marketing.The Trello Hack: How Carla uses a Trello board to store her "Small Win" ideas and never starts from zero.Resources Mentioned:The ChatGPT Prompt Guide: Grab Carla’s top 3 prompts specifically designed for the pregnancy and baby industry. [Link to Freebie Page]The Growth Nest: Explore the all-in-one platform for nurturers who want to focus on their clients, not their code. [Link to Growth Nest]Connect with Carla:Instagram: @mybump2babyWebsite: www.mybump2baby.comMantra of the Week: "Not even more work. Just better leverage."