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Mind Your Business With Sara & Helen
Is Bigger Always Better? Why Growth Is Not The Be All And End All In Business
Season 1, Ep. 18
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In a very candid tete-a-tete, Sara and Helen explore what the goals for your business should be, how you decide upon them, and what impact they have on your life beyond work. As is evident from the discussion - which is as personal as ever - your business and your life are inextricably linked, which means breaking your back to grow isn't necessarily the right course of action. Meanwhile, Helen reveals how she's lost a member of staff as a result of the podcast, and Sara makes a clarion call to our new Prime Minister on behalf of small businesses. We also have our final instalment of Let's Be Frank, for exciting reasons which will become clear ...
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YOUR Business Problems Solved In Our Bonus Q&A
14:18|As well as developing a revolutionary business self-help theory on the fly (needs to be heard to be believed), Sara and Helen answer questions from Catriona, Omid and Penny in our weekly consultancy session. Catriona has three great ideas but isn't sure which one to pursue; Omid is wondering about the merits of accepting money from venture capitalists; and Penny wants to know how to bring the two distinct strands of her business under one umbrella. As always, there's something to be learned for all small business owners. If you are in desperate need Sara and Helen's help, email hello@mybpod.com or get in touch via the channels below.25. Nothing's Perfect In Business | How To Embrace Imperfection & Turn It To Your Advantage
43:16||Season 1, Ep. 25Inspired by Sara & Helen's entrepreneurial dad, Frank - who would invariably run with a great, if imperfect, idea - we explore the merits of taking the plunge when it comes to a business concept you believe in passionately, but aren't sure is as ready as you'd like it to be. As always, the gals draw from their well of personal experience, for better and worse. And we have pearls of wisdom from Rachel at Not On The High Street, who also shares a branding exercise you can apply to your own operation.Your Questions Answered By Our Entrepreneurial Agony Aunts
13:05|We have questions from Helen, Selina and Pippa about social media promotion, creating a buzz about a new business and how to avoid meltdowns when working with your partner. As ever, Sara and Helen's advice has universal relevance. If you have a question for the girls, email hello@mybpod.com, or get in touch via the channels below.24. Make Buying Easy & Watch Sales Soar - How A Smooth Customer Journey Will Revolutionise Your Business
50:06||Season 1, Ep. 24The harder it is for your customers to buy, the less they will. So, how do you make their journey as smooth as possible in order to secure sales? Sara and Helen have too many ideas to list here. Suffice to say, adopt at least a couple, and you will reap the rewards. And the best news? All of their learnings can be implemented relatively easily and at very little cost. As the girls say, this could be a huge game-changer for you and your business.Your Questions Answered In Our Weekly Workshop
15:08|Have you ever accepted business you didn't really want, been ignored by a would-be mentor or worried about the pros and cons of making a big hire? If so, you are not alone; Sara and Helen have too! And, rest assured, they've plenty of advice on all of the above - based on personal experiences good and bad. If you'd like to tap their brains in our weekly Q&A, email hello@mybpod.com or get in touch via the channels below.23. A Room 101 Special | Your Business Bugbears Revealed - But Will They Be Banished?
36:06||Season 1, Ep. 23In a break from the norm, Sara and Helen ponder your ultimate business no-nos, and decide whether they are worthy of being sent for all eternity to Room 101. Think corporate jargon, absentee interviewees and AI emails! Helen exposes another scammer, Sara extols the virtues of partnering with a charity, and we also hear from Ivy from Wild About Flowers in our Not On The High Street feature, Over A Brew.Backs Covered! Sara & Helen Solve Your Problems In Our Weekly Q&A
15:27|How do you get your product in front of the right people? Sara & Helen know. Should you offer a free trial on your revolutionary software? They have thoughts! Is it a good idea to find a narrow niche, even at the expense of existing custom? Tricky, but ideas abound! Our weekly Q&A is a compendium of useful information for your business. Email your questions to hello@mybpod.com, or get in touch via the channels below.22. Points Win Prizes! How Loyalty Schemes Make Your Business Serious Cash
46:46||Season 1, Ep. 22Mic drop: since Helen and Matt introduced a loyalty scheme to their business, all the usual sales metrics are off the charts. She and Sara share their considerable expertise on making the most of your existing customers by incentivising them to shop with you. Get it right, and it's a proper win / win; both you and your regulars go home very happy.Our Entrepreneurial Agony Aunts Return To Answer YOUR Questions
22:24|We start with a heart-breaking question from a tearful Jade, whose salon has been hit hard by cancellations now she's reached the VAT threshold and had to put her prices up. Sara and Helen not only provide a shoulder to cry on, but also plenty of advice on how she can get customers through the door. We also have suggestions on how to push sales when you're starting out with a new product, and how to go about filming promotional videos on yourself for social media. Email your queries to hello@mybpod.com or get in touch via the channels below.