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Mind Your Business With Sara & Helen
Celebrity Service Special With Geoff Ramm: Inspirational Advice On How To Supercharge Your Business For FREE!
This man is a GENIUS, and you need to hear what he has to say about the power of celebrity service for your small business. In fact, you need to hear what he has to say if you want to be a better human. Geoff is flown around the world and paid big bucks to share his razor-sharp insights into how to make your customers love your offering and themselves. (Spoiler: these two things are not mutually exclusive!) But you get said insights for FREE in this very special episode, thanks to his longstanding relationship with Sara and Helen. And - it technically being our Q&A - Geoff throws himself headlong into questions from Kerry, Julianne and Amit. Red carpets (literally) for dogs, anyone? Be in no doubt, he's given his answers plenty of thought. Find out more about the the legend that is Geoff here, and also find him on our Facebook community.
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Seasonal Sales, Google Ads & The Merits Of Opening A Shop: YOUR Questions Answered
20:41||Season 1Michelle has a seasonal business and needs help getting through the winter, Belle is wondering how to negotiate the minefield that is paid advertising, and Emma has the opportunity to get permanent premises for her floristry business. As ever, our entrepreneurial agony aunts Sara and Helen have plenty of useful thoughts! Email your small business dilemmas to hello@mybpod.com
17. Big Business Energy, Small Business Heart - Punch Above Your Weight As A Small Business
59:33||Season 1, Ep. 17It's intimidating, as a small business owner, battling sprawling, multinational corporations. But don't forget why people want to bring their custom to you, and the competitive advantage that gives you over the so-called big hitters. That's the 'Special Sauce', as Helen describes it. Celebrity service, attention to detail, trust, that personal touch - all very achievable goals, especially given the (relatively cheap) technology at hand. Here, Sara and Helen share ways in which you can make your little company appear huge - ramping up profits without sacrificing your core values. We also have a welcome return from their dad, Frank, in our regular feature ... Let's Be Frank!
P&P Strategy, Stalling Sales & Fear Of Social Media: Sara & Helen Have Your Back
18:13|Lovely questions from Karen, Tom and a mystery guest this week, as our entrepreneurial agony aunts assist with the best strategy when it comes to pricing deliveries, dealing with a sudden, unexpected decline in sales and the fear of entering into the world social media. Email info@mypod.com with your queries, or via the channels below.
16. Your Business Grows With You - Don't Forget To Grow With It!
49:00||Season 1, Ep. 16BHAGs (that's Big Hairy Audacious Goals), work-life balance and staff knocking off early to watch the footy are the amuses bouches for our big chat about why developing your own skills our business is fundamental to its growth. Sara has a great analogy to reinforce this thesis - as the girls discuss self-confidence, developing a positive mindset and how to identify areas of weakness you might need to focus on improving. Sara's Simon, meanwhile, provides our weekly words of wisdom - but will they be numbers related, we wonder?
When's The Right Time To Launch A New Business As A Mum & Other Questions: Sara And Helen Have Your Back
18:41|Helen is worried about spamming her customers, Jeff is nervous about diversifying his cricket business, and we have an anonymous mum who wants to start her own business but is fearful of taking the plunge. As every, Sara & Helen are here to help. Email your questions to hello@mybpod.com.
15. Sell Yourself AND Your Business: The Importance Of Creating A Trusted Personal Brand
58:55||Season 1, Ep. 15Both Sara and Helen are experts in creating a brand using the various tools at their disposal, and fully appreciate the value (considered) self-promotion can add to the growth of your business. Here, they share tips, unfortunate mistakes and hard-fought wins so that you can build a profile that'll punch hard with your customers. in keeping with the honesty the podcast is known for, Helen is currently experiencing a crisis of confidence in this department - it's hard putting yourself out there all the time - so Sara provides reassurance that it's worthwhile persevering. Not least because Helen might very well be the trailblazer when it comes to creating a brand! We also have a newsflash: Sara has been diagnosed with ADHD, and shares her thoughts on how it's affected and defined her life as an entrepreneur.
How To Promote Your Business With Style & Get Noticed: Sara & Helen Have The Answers
19:00||Season 1In our our latest Q&A, Isobel wants to know what to consider when redesigning the signage for her independent shoe shop, Kathryn is worrying about raising prices for the dog-walking company she's taking over, and Heather wonders how to market her bridal service when she doesn't get (many!) repeat customers. Sara & Helen's advice is excellent not just for these three lovely ladies, but for anyone who runs a small business. Send your questions to info@mybpod.com or get in touch via the channels below.
14. Be More Boring! Why The Unsexy Side Of Business Really Matters
01:01:18||Season 1, Ep. 14Cashflow, software plugins, warehouse management systems and stock & sales reports may not sound sexy to the average entrepreneur, but Sara and Helen are here to assure you that the boring stuff is the foundation of any successful business. Giving the nitty-gritty due care and attention is non-negotiable, and provides your operation with the best opportunity to flourish, grow and realise its full potential. We also find out how Helen almost got scammed (again), and why Sara hates the sunshine. And it's the turn of Uncle Matt to offer his words of wisdom.
Head Versus Heart & Other Dilemmas: Sara & Helen Answer YOUR Questions
17:48|Entrepreneurial agony aunts Sara & Helen answer questions from Jenn, Ali, Rosemary. Jennie is weighing up a head versus heart dilemma when it comes to finding a venue for her new performing arts business, Abi is wondering if it's a mentor she needs or something else, and Rosemary is suffering a crisis of confidence as she struggles to reach customers post-pandemic. If you need the gals' help email hello@mybpod.com or get in touch via the channels below