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My Crafting Life

My Crafting Life with Dom & Zoe Pocock

Ep. 1

In this episode, Zoe Pocock shares her journey from a creative childhood on a farm to becoming a successful entrepreneur in the crafting and beauty industry. She discusses her early influences, the transition from hobby to business, and the innovative ideas that propelled her career forward. Emphasizing the importance of problem-solving, embracing failure, and the joy of creativity in her work, she reflects on her experiences in the beauty industry, the challenges of upcycling furniture, and the lessons learned along the way. She also discusses the significance of having a business mindset, the necessity of being strict with inventory, and the timing of expanding into a physical shop. Her insights provide valuable advice for aspiring entrepreneurs navigating the complexities of business growth. In their conversation, Zoe also shares her entrepreneurial journey, discussing the importance of negotiating deals, embracing risks, and learning from failures. She highlights her transition from a shopfront to a workshop space, the creative evolution of her designs, and her innovative approach to taxidermy, while also addressing the challenges of managing a business, including cash flow and overcoming impostor syndrome, while emphasizing the need for self-care and pacing oneself in the pursuit of success.

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