My Business Playbook

In today's episode, I'm busting the myth that low-ticket sales are easier than high-ticket. Trust me, it’s not as simple as it seems, and I'm here to tell you why.You'll Learn:Why selling low-ticket items can feel like an uphill battle.The real reason why high-ticket offers are a game-changer.How to avoid the common pitfalls of low-ticket sales.The secrets to positioning yourself as a premium brand.Why charging more can actually make selling easier.If you've been struggling with low-ticket sales or wondering if high-ticket is the way to go, this episode is for you. Let’s dive in and uncover the truth!Get in touch:IG: https://www.instagram.com/laurahigginsWebsite:laurahiggins.comDo you want to hit $30k months?Join my masterclass: 3 Ways to $30k here: https://laurahiggins.com/30Want to work with me? Apply herePopular Episodes:324: How to grow your small business with Donald Miller407: Buy Back Your Time with Dan Martell

Say Goodbye to Ghosting: How to Get a Yes on the CallOne of the biggest challenges facing creatives is closing the deal on sales calls. If you’re struggling to get a "yes" from your dream clients, this episode is for you. I’ll share my own experiences and breakthroughs to help you convert more clients during your sales calls.You'll learn: The ultimate questions that will seal the deal every time.Game-changing tips to handle any objection like a pro.How to turn expensive problems into high-paying opportunities.Secret techniques to create urgency and make clients say "yes" on the spot.The mindset shift that will transform your sales success.Get in touch:IG: https://www.instagram.com/laurahigginsWebsite: laurahiggins.comDo you want to hit $30k months?Join my masterclass: 3 Ways to $30k here: https://laurahiggins.com/30Want to work with me? Apply herePopular Episodes:324: How to grow your small business with Donald Miller407: Buy Back Your Time with Dan Martell

Ugly Crying in a CarwashI’m sharing a personal story about a time when I had a major breakdown – crying in a car wash after receiving my first ever tax bill #uglycryingIt was a turning point that taught me invaluable lessons about resilience, responsibility, and managing business finances. Tune in to discover how to transform your lowest moments into powerful breakthroughs that can propel your business forward.What You'll Learn:How to navigate the emotional rollercoaster of running a business.The importance of taking responsibility without self-blame.Strategies for managing business finances effectively.Turning breakdowns into breakthroughs for sustainable growth.Practical steps to regain control and move forward confidently.Get in touch:IG: https://www.instagram.com/laurahigginsWebsite:laurahiggins.comDo you want to hit $30k months?Join my masterclass: 3 Ways to $30k here: https://laurahiggins.com/30Want to work with me? Apply herePopular Episodes:324: How to grow your small business with Donald Miller407: Buy Back Your Time with Dan Martell

Learn how to maintain a calm nervous system while growing your business.Have you ever felt like your business is growing faster than you can keep up? As a seven-figure business owner, this has been a lesson I’m continually learning: the true measure of success is a calm nervous system. Join me as I share my personal journey and practical strategies to help you build a successful business without burning out.You'll learn: Why maintaining a calm nervous system is essential for long-term success.The importance of redefining your ideal work week to prevent burnout.How to embed daily self-care practices that genuinely nourish you.The power of asking the right questions to simplify and delegate effectively.Overcoming the fear of rest and embracing a balanced approach to work and life.Get in touch:IG: https://www.instagram.com/laurahigginsWebsite: laurahiggins.comDo you want to hit $30k months?Join my masterclass: 3 Ways to $30k here: https://laurahiggins.com/30Want to work with me? Apply herePopular Episodes:324: How to grow your small business with Donald Miller407: Buy Back Your Time with Dan Martell

Discover how to get a line of customers out the door for YOUR business.In this episode, we dive into an unexpected yet powerful lesson from the world of barbecue to help you scale your business. Inspired by Franklin Barbecue in Austin, Texas, we'll explore the concept of the "Brisket on Bread Effect" and how focusing on simplicity can lead to extraordinary success. Learn why being obsessed, staying in your lane, and becoming the best at one thing can transform your business and create a line of eager customers waiting for your product or service.The Brisket on Bread Effect: How focusing on simplicity can drive massive demand for your business.Obsess Over Your Craft: Why being obsessed with the details can set you apart from the competition.Stay in Your Lane: The importance of not spreading yourself too thin and sticking to what you do best.Becoming the Best: How doubling down on one thing can position you as an expert and help you scale your business.Overcoming Scarcity Mindset: Why saying no to distractions and niching down can actually lead to more success.Get in touch:IG: https://www.instagram.com/laurahigginsWebsite: laurahiggins.comDoing $10k months and want to grow to $30k months?Join my masterclass: 3 Ways to $30k here: https://laurahiggins.com/30Popular Episodes:324: How to grow your small business with Donald Miller407: Buy Back Your Time with Dan Martel

In this Quick Win episode, I'm spilling the tea on how hiring a virtual assistant (VA) can transform your business. Imagine freeing up your time, boosting your productivity, and finally focusing on the tasks you love. Whether you're drowning in admin work or need support for specific projects, a VA can be a total game-changer. I'll walk you through the three key phases—Decide, Design, and Do—to help you successfully bring a VA on board.What You'll Learn:Why you should hire a VA before you're completely overwhelmed.How to pinpoint and delegate those time-consuming tasks.Crafting a job description that attracts your dream VA.The best places to find awesome VAs and how to nail the interview process.Why a trial period is crucial to ensure you’ve found the right fit.Other Resources to Check Out:Buy Back Your Time by Dan Martell: Dive deeper into the art of delegation and scaling your business. Link to my episode with DanAgentSync: Get insights into efficient delegation and team management. Link to my episode with Jess Whatman

In this episode, I share how I managed to take a 5-week break from my business while ensuring everything ran smoothly. Discover the strategies and mindset shifts that made it possible. Whether you're planning a vacation or need a break, these tips will guide you in creating a business that supports your lifestyle.What You'll Learn:The mindset shift needed to trust yourself and your teamHow to build a flexible business model that allows you to step awayThe importance of planning and clear communication with clientsStrategies for systemizing your business operations for consistency and efficiencyEffective delegation techniques to build an epic teamHow to balance rest and occasional work check-ins for a truly restful breakIf you need help building a business model that serves you, then The Next Level Club (TNLC) is the place for you. Join us to create a business that supports your life, not the other way around.Head to laurahiggins.com/the-system

This show is brought to you by our show sponsor Riverside.fm - https://creators.riverside.fm/MyBusinessPlaybook.Use our code MyBusinessPlaybook to get 15% off your new Riverside account today.Looking to build seemless funnels - try clickfunnels hereIn this episode, I'm diving into an underrated money-making strategy for your business: client retention. Discover why playing the long game with your clients can lead to long-term profits.You'll learnWhy focusing on the lifetime value of a client can transform your business.Going the extra mile to fix client issues can pay off big time.Practical tips to keep your best clients and build long-term relationships.Why investing in client satisfaction now leads to greater loyalty and profits later.How excellent service can turn clients into long-term loyal fans.Get in touch:IG: https://www.instagram.com/laurahigginsWebsite: laurahiggins.comDoing $10k months and want to grow to $30k months?Join my masterclass: 3 Ways to $30k here: https://laurahiggins.com/30Popular Episodes:324: How to grow your small business with Donald Miller407: Buy Back Your Time with Dan Martel