Music Growth Talks: Podcast for Musicpreneurs

Alex Frecon is a hip hop artist and a media producer turned copywriter from Minneapolis. With many funny and experimental projects behind his back, the biggest one so far is a trip Alex made in March 2017... The trip was to North Korea. To play hockey against the North Korean Men's National Hockey Team.Alex brought his GoPro along for the ride, and created a video about the trip.Listen to this Music Growth Talks episode to find out more about Alex' experience in North Korea and how it helped promote his music, to see the true power of storytelling, and to learn how Alex applied the hedgehog theory to his music creation.⏯ Go to http://dottedmusic.com/2018/podcast/mgt106-alex-frecon/ for the show notes and http://musicgrowthtalks.com to subscribe to the podcast. Become a patron to access a secret podcast feed with patron-only episodes at http://musicianswebkeeper.com/

Sony Theakanath is the CEO and Founder of Asaii, an automated machine learning lead generation A&R platform serving record labels, Fortune 500, booking and promoting agencies. Coming from Apple, Facebook, Uber, Salesforce, and Yelp, Asaii's team has built a product which focuses on in-depth analysis and prediction, instead of simply aggregating data across multiple sources. On this Music Growth Talks episode, Sony talked about their Discover and Track products, currently in private beta, and explained how exactly their clients use Asaii. He also shared tips for musicians aiming to be noticed by record labels and industry influencers who use data to discover talent. Listen to the episode in full to hear a new reason (in case you haven't had enough) not to buy fake followers and listens, and a lot more. ⏯ Go to http://dottedmusic.com/2018/podcast/mgt105-asaii/ for the show notes and http://musicgrowthtalks.com to subscribe to the podcast. Become a patron to access a secret podcast feed with patron-only episodes at https://www.patreon.com/andrewapanov

🔓 Get your free physical copy of Ariel's "Crowdstart" book at bit.ly/crowdstartMGT Ariel Hyatt is one of the world's leading music marketing experts, and has been running the Brooklyn-based Cyber PR for over 20 years. Ariel has worked with hundreds of creatives and entrepreneurs, spoken at more than 75 conferences in 12 countries, and written four books about social media. On this Music Growth Talks episode Ariel exclusively revealed a free giveaway of her latest book, "Crowdstart: The Ultimate Guide to a Powerful and Profitable Crowdfunding Campaign." Follow this link http://bit.ly/crowdstartMGT, fill out the form, pay for shipment, and Ariel's team will send you a paperback copy of the book, which retails for $14.99. The shipping is $7.99 within the US and $34.95 elsewhere, but if you're outside of the States you can contact the Cyber PR team and ask for a digital copy, which will come at $5.99 though. And be sure to listen to this podcast in full, as it's packed with advice and insights on growing as an artist, one baby step at a time. Ariel talks about the importance of starting your marketing with a story, shares how they approach promotional plans (or "Total Tuneups" as they call it) at Cyber PR, explains the different types of fans and how to identify your core audience, and sets some realistic expectations about crowdfunding campaigns. ⏯ Go to http://dottedmusic.com/2018/podcast/mgt104-ariel-hyatt/ for the show notes and http://musicgrowthtalks.com to subscribe to the podcast. Become a patron to access a secret podcast feed with patron-only episodes at https://www.patreon.com/andrewapanov

Janette Berrios is a marketing director of Symphonic Distribution, a digital music distributor based out of Tampa, FL. Positioning itself as a “One Stop Shop for the Music Industry", Symphonic does more than distribution though, and Janette explains how the company helps their clients on this Music Growth Talks podcast episode. What Janette also talks about in detail is how to communicate about your releases with whatever distributor you're using in order to be considered for a feature by online music retailers and streaming platforms. Learn what kind of information to submit and by when, what factors may help you in getting exposure, etc. And of course, this episodes is full of insights on Spotify! From appearing on Spotify-owned playlists to the platform's hidden features and getting the most out of Spotify for Artists, Janette covers it all. Listen to the show in full to get yourself closer to getting a major Spotify feature. And if you're interested in distributing with Symphonic, use our partner link http://symphonicdistribution.com/dotted-music/ to create an account without paying the standard $25 sign-up fee. ⏯ Go to http://dottedmusic.com/2018/podcast/mgt102-symphonic/ for the show notes and http://musicgrowthtalks.com to subscribe to the podcast. Become a patron to access a secret podcast feed with patron-only episodes at https://www.patreon.com/andrewapanov

Paul Hamill is the CEO of Inflyte, a new music promotion platform that allows record labels and PR agencies to send out promo records to tastemakers such as DJs and media publications. The delivery happens through mobile pop-up notifications alongside clean and easy-to-digest emails. The releases then can be accessed and rated offline, and the sender gets detailed analytics on the promos' performance. Paul, an experienced music artist who knows the needs of the market well, talks on this Music Growth Talks episode on how Inflyte has been helping their clients get more and better feedback on promo submissions. He also shares a few outreach tips applicable to indie artists handling PR themselves. Listen to the episode for a better understanding of how the promo delivery works both for labels and influencers, and to see if you should consider a new promo platform if you run a record label. ⏯ Go to http://dottedmusic.com/2018/podcast/mgt101-inflyte/ for the show notes and http://musicgrowthtalks.com to subscribe to the podcast. Become a patron to access a secret podcast feed with patron-only episodes at https://www.patreon.com/andrewapanov

Philip Kaplan is a serial entrepreneur whose first widely known project was the Fucked Company blog, mocking failed startups after the dot-com bubble in 2000. Philip has since founded numerous successful companies, including AdBrite, TinyLetter (now acquired by MailChimp), a social networking website for musicians Fandalism, and DistroKid, an independent digital music distribution platform. On this Music Growth Talks podcast, recorded a week before Andrew moderated a fireside chat with Philip Kaplan at the Slush Music conference in Helsinki, the DistroKid founder explained how the service was different from other distributors, and how they're managing to release around 1,200 albums each day with just 8 people in the team. Listen to the episode to learn how much time it actually takes for your music to appear on digital music platforms, what "Leave a Legacy" feature is and what it has to do with your mortality, and how Philip got endorsements from the founders of his two biggest competitors. BONUS! At the end of the conversation, Philip generously created a discount link for our listeners, giving 20% off your first year membership. Claim it by signing up at https://distrokid.com/vip/musicgrowth ⏯ Go to http://dottedmusic.com/2017/podcast/mgt100-philip-kaplan/ for the show notes and http://musicgrowthtalks.com to subscribe to the podcast. Become a patron to access a secret podcast feed with patron-only episodes at https://www.patreon.com/andrewapanov

Before launching POP in 2016, Tim Heineke had founded a leading digital music distributor FUGA and a music discovery service Shuffler. POP, "the simplest way to launch your own messenger-bot," allows music artists to reach their fans directly through Facebook Messenger, while giving the ownership of data back to the musicians. On this Music Growth Talks episode, Tim talks about what POP does, explains what a messenger bot is and isn't (hint: don't think of it solely as a chat bot), and makes it obvious how the Messenger is becoming a key channel in Direct To Fan marketing, already being more effective than social media and even email marketing in many ways. Listen to the podcast to also see how to make your communication more targeted, and to learn a few tactics for acquiring new fans on your Messenger bot. ⏯ Go to http://dottedmusic.com/2017/podcast/mgt99-tim-heineke/ for the show notes and http://musicgrowthtalks.com to subscribe to the podcast.

Joyce Kettering is an experienced full-time musician, and the person to go to if you want to learn about music licensing. In 2016 alone Joyce composed, produced and placed over 50 of her tracks. Naturally, as someone who wants to learn more about music licensing, I talked to Joyce! As the result we've got this Music Growth Talks episode, and here are just some of the topics it covers: how to earn consistently through music licensing, what kind of income to expect, how much time it takes to submit your music to directories, how to research keywords for your songs so they get discovered, what kinds of deals and companies to avoid, how not to undervalue your music, where and how to find good stock music libraries, and so on. There is a lot to take in from this show. Listen to it in full to see how you can start with music licensing, no matter where you are in your music career, and to hear Joyce's answer to the the question, "What kind of music should you write for licensing?" BONUS: Joyce generously decided to give away her "30 Day Licensing Challenge" course she mentions in the show to the Music Growth Talks listeners, for free! Head over to https://sso.teachable.com/secure/103893/checkout/confirmation?product_id=377601 and apply the TALKABOUTMUSICGROWTH coupon code to get the course at no charge. ⏯ Go to http://dottedmusic.com/2017/podcast/mgt98-joyce-kettering/ for the show notes and http://musicgrowthtalks.com to subscribe to the podcast.