Music Business Podcast


TikTok Marketing Tactics with Flighthouse CEO Jacob Pace

Season 1, Ep. 35

In this episode, we sit down with FlightHouse CEO Jacob Pace. With original content series Flighthouse has amassed a following of 20 million followers on the growing platform TikTok. TikTok is currently the #1 app in the app store and their growth is not slowing down. In turn, the company has begun working with major labels to run campaigns for artists. Jacob has worked with artists including Austin Brown, Ariana Grande and more. 

In this episode we discuss…

  • What evidence Jacob points to that shows TikTok is not something artist teams can afford to overlook 
  • How you can grow a following and promote your music on TikTok
  • For songs that grow popular on TikTok, what are the ways to capitalize on it and/or keep momentum on it 
  • What kind of content does well on the platform and what factors play into content hitting the “For You” page, (TikTok’s version of explore) 
  • How to get your music on the platform 
  • Is it necessary to pay to gain traction on the platform, and when considering working with influencers how to find the right ones to work with 
  • How he sees the platform further revolutionizing short-form content 

As always never hesitate to leave a review or reach out to @musicbusinesspodcast Instagram with any feedback or ideas. Check out Jacob on his socials @imjacbopace. Thank you for listening! 

More Episodes


Using the Blog Era to Win in 2021 with Co-Founder of Closed Sessions Alexander Fruchter

Season 1, Ep. 124
On this episode of the Music Business Podcast, we invite Alexander Fruchter aka DJ RTC. Born and raised in Chicago's Hyde Park neighborhood, he has been a mainstay in Chicago’s Hip Hop community as a DJ, journalist, and label owner for close to 20 years. Fruchter is the founder of the significant underground Hip Hop blog rubyhornet, an accomplished DJ, and an Associate Professor of Instruction at Columbia College Chicago. Fruchter is the founder of the indie Hip Hop label, Closed Sessions, and was recognized by the Chicago Tribune as a “Chicagoan of the Year” in 2016. He is a graduate of Indiana University, and currently lives in Humboldt Park. His most recent writing can be found at LL Cool’s Rock The Bells.Today, we talk about founding Closed Sessions and writing for rubyhornet in the height of the blog era, what today's music industry can learn from it when it comes to community building, branding, and more. This is a fun, informative episode and a moment nostalgia for anyone that was a part of the blogging community in the early 2010s. Even if you weren't, you'll get an idea of what it brought to today's industry by the episode's conclusion.Leave a review and join us in our discord via our Patreon at to discuss the episode with Sam, Jordan, and the Music Business Podcast community. Follow us on IG at @musicbusinesspodcast for additional content and clips from this episode and past episodes.