Music Business Podcast


SoundCloud Events & Activations Manager Evan Bethea on Building Community

Season 1, Ep. 45

In this episode of the podcast we sit down with Evan Bethea Events & Activations Manager at SoundCloud. Evan has an extensive career in all things digital marketing, content and live event activations. Evan ventured into the agency world as a Digital Marketing Coordinator at Sean “Diddy” Combs’ Blue Flame Agency. During his time working for Puff, Evan was influential in growing the Ciroc brand, from managing the website, to media relations for product launches and running community management. Evan then went on to hold roles at notable agencies including Geometry Global and Gary Vaynerchuk’s, VaynerMedia, where he and co-host Sam Hysell crossed paths. Currently at SoundCloud Evan’s main focus is putting together SoundCloud’s creator forum, an event series aimed at bringing creators together for networking, panels, and music showcases. 

In this episode we discuss…

  • What goes into creating a standout live event series and the value of irl experience for building out community 
  • How to properly network in the music industry for long term value 
  • Innovations in the music experience space with VR AR and Voice tech 
  • The pros and cons of working in a structured and larger agency world v.s the music world 
  • Making a habit out of remaining a student of the industry by consuming books, articles, and of course podcasts 

As always never hesitate to leave a review or reach out to @musicbusinesspodcast Instagram with any feedback or ideas.

More Episodes


Using the Blog Era to Win in 2021 with Co-Founder of Closed Sessions Alexander Fruchter

Season 1, Ep. 124
On this episode of the Music Business Podcast, we invite Alexander Fruchter aka DJ RTC. Born and raised in Chicago's Hyde Park neighborhood, he has been a mainstay in Chicago’s Hip Hop community as a DJ, journalist, and label owner for close to 20 years. Fruchter is the founder of the significant underground Hip Hop blog rubyhornet, an accomplished DJ, and an Associate Professor of Instruction at Columbia College Chicago. Fruchter is the founder of the indie Hip Hop label, Closed Sessions, and was recognized by the Chicago Tribune as a “Chicagoan of the Year” in 2016. He is a graduate of Indiana University, and currently lives in Humboldt Park. His most recent writing can be found at LL Cool’s Rock The Bells.Today, we talk about founding Closed Sessions and writing for rubyhornet in the height of the blog era, what today's music industry can learn from it when it comes to community building, branding, and more. This is a fun, informative episode and a moment nostalgia for anyone that was a part of the blogging community in the early 2010s. Even if you weren't, you'll get an idea of what it brought to today's industry by the episode's conclusion.Leave a review and join us in our discord via our Patreon at to discuss the episode with Sam, Jordan, and the Music Business Podcast community. Follow us on IG at @musicbusinesspodcast for additional content and clips from this episode and past episodes.