Music Business Podcast


Selling Tickets at Scale with Electric Zoo & Elrow with Michael Julian, Co-Founder of Seer Assets

Season 1, Ep. 34

In this episode, we sit down with Michael Julian (MJ), Co-founder of Seer Assets. Seer Assets is the agency behind all branding and marketing of Electric Zoo (one of New York’s biggest electronic music festivals), Elrow, Made Event and a lot more. MJ also played a pivotal role in helping the party brand Elrow, the “most colorful party in the world”, grow into a one of the world’s most profitable party brands with 150 international shows per year. 

In this episode we discuss… 

  • Creating compelling content that drives different audiences to live experience. 
  • Crafting unique live experiences that go above and beyond customers' expectations, and in turn, leads to organic word of mouth marketing and recurring revenue. 
  • What marketing channels he has successfully used in the past to drive sales and what emerging channels are on his radar now. 
  • The value of identifying and marketing towards high priority show opportunities. 

As always never hesitate to leave a review or reach out to @musicbusinesspodcast Instagram with any feedback or ideas. Thank you for listening! 

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