Music Business Podcast
Selling Tickets at Scale with Electric Zoo & Elrow with Michael Julian, Co-Founder of Seer Assets
In this episode, we sit down with Michael Julian (MJ), Co-founder of Seer Assets. Seer Assets is the agency behind all branding and marketing of Electric Zoo (one of New York’s biggest electronic music festivals), Elrow, Made Event and a lot more. MJ also played a pivotal role in helping the party brand Elrow, the “most colorful party in the world”, grow into a one of the world’s most profitable party brands with 150 international shows per year.
In this episode we discuss…
- Creating compelling content that drives different audiences to live experience.
- Crafting unique live experiences that go above and beyond customers' expectations, and in turn, leads to organic word of mouth marketing and recurring revenue.
- What marketing channels he has successfully used in the past to drive sales and what emerging channels are on his radar now.
- The value of identifying and marketing towards high priority show opportunities.
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