Music Business Podcast


Selling Tickets at Scale with Electric Zoo & Elrow with Michael Julian, Co-Founder of Seer Assets

Season 1, Ep. 34

In this episode, we sit down with Michael Julian (MJ), Co-founder of Seer Assets. Seer Assets is the agency behind all branding and marketing of Electric Zoo (one of New York’s biggest electronic music festivals), Elrow, Made Event and a lot more. MJ also played a pivotal role in helping the party brand Elrow, the “most colorful party in the world”, grow into a one of the world’s most profitable party brands with 150 international shows per year. 

In this episode we discuss… 

  • Creating compelling content that drives different audiences to live experience. 
  • Crafting unique live experiences that go above and beyond customers' expectations, and in turn, leads to organic word of mouth marketing and recurring revenue. 
  • What marketing channels he has successfully used in the past to drive sales and what emerging channels are on his radar now. 
  • The value of identifying and marketing towards high priority show opportunities. 

As always never hesitate to leave a review or reach out to @musicbusinesspodcast Instagram with any feedback or ideas. Thank you for listening! 

More Episodes


Using the Blog Era to Win in 2021 with Co-Founder of Closed Sessions Alexander Fruchter

Season 1, Ep. 124
On this episode of the Music Business Podcast, we invite Alexander Fruchter aka DJ RTC. Born and raised in Chicago's Hyde Park neighborhood, he has been a mainstay in Chicago’s Hip Hop community as a DJ, journalist, and label owner for close to 20 years. Fruchter is the founder of the significant underground Hip Hop blog rubyhornet, an accomplished DJ, and an Associate Professor of Instruction at Columbia College Chicago. Fruchter is the founder of the indie Hip Hop label, Closed Sessions, and was recognized by the Chicago Tribune as a “Chicagoan of the Year” in 2016. He is a graduate of Indiana University, and currently lives in Humboldt Park. His most recent writing can be found at LL Cool’s Rock The Bells.Today, we talk about founding Closed Sessions and writing for rubyhornet in the height of the blog era, what today's music industry can learn from it when it comes to community building, branding, and more. This is a fun, informative episode and a moment nostalgia for anyone that was a part of the blogging community in the early 2010s. Even if you weren't, you'll get an idea of what it brought to today's industry by the episode's conclusion.Leave a review and join us in our discord via our Patreon at to discuss the episode with Sam, Jordan, and the Music Business Podcast community. Follow us on IG at @musicbusinesspodcast for additional content and clips from this episode and past episodes.