Music Business Podcast


Nurturing and Capitalizing on Superfans with Kim Kaupe, CEO of The Superfan Company

Season 1, Ep. 31

In this episode, we sit down with Kim Kaupe the co-founder and CEO of The Superfan Company, a fan engagement agency focused on creating one-of-a-kind products and programs for entertainers, brands, and celebrities. Since starting the company her all-female team has collaborated with A-list properties such as Katy Perry, KISS, Mac Miller, Shawn Mendes, Jon Bellion, StageCoach, Flatbush Zombies, Paul McCartney and many more.  

In this episode we discuss…

  • What internal motivation Kim had to provide a more vibrant experience to Superfans. 
  • Her understanding of the various degrees of Superfans and what artists can do to future nurture fans into Superfans.  
  • Creating physical shareable experiences and items as a part of a fan experience.  
  • How being on SharkTank come together and what came from it. 
  • What have been the biggest turning points and growth realizations in her entrepreneurial journey? 
  • HOT TAKES: Shows are the only IRL activation to focus on? If you’re the smartest person in the room, you’re in the wrong room?

As always never hesitate to leave a review or reach out to @musicbusinesspodcast Instagram with any feedback or ideas. Thank you for listening!

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