Music Business Podcast


Building Massive Traction in Asia with East Goes Global founder Andrew Spalter

Season 1, Ep. 50

In this episode of the podcast, we sit down with Andrew Spalter Founder of East Goes Global, the premier social media management company creating, managing, and developing client’s digital presence in the Chinese Market. Andrew has worked with the likes of Will Smith, Carly Rae Jepsen, DJ Snake, Yungblud and Clairo to help them tap into an audience of millions. 

In this episode we discuss…


  • What are general marketing principles he applies to building a fanbase in Asia 
  • What are a few key differences between the Chinese market and the American market?
  • What does he think the two markets can learn from each other?
  • What up and coming artists can do off the bat to help break into China?


As always, never hesitate to leave a review or reach out to @musicbusinesspodcast Instagram with any feedback or ideas. Find East Goes Global at

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