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Muhami Matters
When Crisis Hits, Why Communication Matters Most
When markets are unsettled, clients are cautious, teams are anxious and events outside our control begin to affect decision-making, communication becomes far more than a marketing function. It becomes a leadership responsibility.
In this episode of Muhami Matters, Chris Adams is joined by Ananda Shakespeare, Founder and CEO of Shakespeare Communications, to discuss how businesses can communicate with clarity, empathy and confidence during challenging times.
Ananda brings more than 30 years of experience across journalism, PR and strategic communications, with deep experience in the UK and UAE markets. In this conversation, she explains why silence can be damaging, why tone matters as much as content, and why businesses need to prepare before a crisis happens.
Chris and Ananda discuss:
- Why communication becomes critical during uncertainty
- The common mistakes leaders make in difficult periods
- How to balance internal and external communications
- Why employees are often a business’s most credible ambassadors
- The importance of empathy, honesty and reassurance
- How leaders should approach media engagement
- Why thought leadership can still matter during challenging times
- What a crisis communications playbook should include
- How businesses can communicate recovery and rebuild trust
The key takeaway: when things get tough, do not go quiet. Communicate with clarity, consistency and empathy.
Hosted by Chris Adams, Founder of Muhami and CJA Consulting.
Website: https://www.cjaconsult.com
Chris Adams LinkedIn: https://www.linkedin.com/in/chrisadamsdxb/
Guest: Ananda Shakespeare
Company: Shakespeare Communications
Website: https://www.shakespearecomms.com
LinkedIn: https://www.linkedin.com/in/ananda-shakespeare
For more insights and support, visit: https://muhami.ae/muhami-matters/
#MuhamiMatters #Muhami #CJAConsulting #محامي #CrisisCommunications #LeadershipCommunication #PublicRelations #ReputationManagement #BusinessLeadership #UAEbusiness #StrategicCommunications
Visit www.muhami.ae for legal knowledge and to connect with lawyers who can solve your legal issues.
Visit www.cjaconsult.com for marketing & business development services catering to professionals
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56. Yin & Yang in Professional Life
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56. Trailer | Yin & Yang in Professional Life
00:56||Season 1, Ep. 56In this trailer for the next episode of Muhami Matters, Chris Adams speaks with Anna Thiel, MENtor to MEN, about the pressure many professionals carry beneath the surface.This conversation explores what happens when people look successful on the outside but feel pressured, misaligned or disconnected on the inside. Chris and Anna discuss professional pressure, identity, leadership, emotional safety, relationships, burnout, and the idea of yin and yang as a practical lens for understanding balance in professional life.The full episode will be released on Monday 22 June 2026.Guest: Anna ThielOrganisation: Anna Thiel - MENtor to MENLinkedIn: https://www.linkedin.com/in/anna-thiel/Instagram: https://www.instagram.com/annathielofficial/YouTube: https://www.youtube.com/@annalosophyHosted by Chris Adams, founder of Muhami and CJA Consulting.#MuhamiMatters #Muhami #CJAConsulting #محامي #ProfessionalServices #Leadership #MensMentalHealth #Burnout #WorkLifeBalance #YinAndYang
55. Business Owners Don’t Need More Ideas, They Need Better Decisions
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55. Trailer: Business Owners Don’t Need More Ideas, They Need Better Decisions
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54. How Small Law Firms Can Move From Guesswork to Growth
01:03:16||Season 1, Ep. 54Many small law firms know they need better marketing, but they do not always know where to start.In this episode of Muhami Matters, Chris Adams speaks with Liz Williams, Founder of Marketing Strategia, about why small and growing law firms often struggle with marketing, why scattered tactics rarely produce consistent results, and how firms can build clearer routes to growth.Liz explains why smaller firms can fall into the “missing middle”: too small for a full agency relationship, but still needing more than generic marketing content. The conversation covers referrals, websites, client intake, trust signals, business development, marketing literacy and why law firms should make clearer strategic decisions before spending money on execution.Chris and Liz also discuss why marketing and business development need to work together, why responsiveness can make or break marketing spend, and why a law firm website must be more than an expensive digital brochure.GuestLiz WilliamsFounder, Marketing StrategiaLinkedIn: https://www.linkedin.com/in/liz-williams-mbaWebsite: https://marketingstrategia.comYouTube: https://www.youtube.com/@marketingstrategiaLinkedIn: https://www.linkedin.com/company/marketing-strategia/Facebook: https://www.facebook.com/marketingstrategiallcHostChris AdamsFounder, Muhami and CJA ConsultingLinkedIn: https://www.linkedin.com/in/chrisadamsdxb/CJA Consulting: https://www.cjaconsult.comChapters00:00 Trailer highlights01:11 Introduction to Liz Williams and Marketing Strategia02:54 Why Marketing Strategia was created04:15 The marketing gap facing smaller law firms05:12 Why law firms need structure, not just legal talent06:16 The “missing middle” in legal marketing07:30 What lawyers often misunderstand about marketing08:37 Why brand is more than colours and visuals11:17 Marketing, business development and sales in law firms13:11 Why client intake can make or break marketing spend15:04 Diagnosing the real marketing problem18:07 Why tactics should not come before strategy20:32 How long firms should give a campaign22:55 Trust signals smaller firms need to get right27:32 Why marketing becomes overwhelming for lawyers30:34 Why the full-service agency model can be difficult35:10 Outputs without commercial direction38:43 What firms need before hiring marketing vendors40:00 Marketing Strategia’s membership model45:11 Why a membership model, not a course or agency package47:24 Who inside the firm uses the membership49:29 What marketing advice can be productised52:38 How marketing and BD work together55:35 How firms should prioritise with limited time and budget58:30 Three things small firms should look at this week1:00:27 How to contact Liz Williams1:02:03 Closing reflections#MuhamiMatters #Muhami #CJAConsulting #محامي #LegalMarketing #LawFirmMarketing #LawFirmGrowth #BusinessDevelopment #LegalBusiness #ProfessionalServices #SmallLawFirm
54. Trailer: How Small Law Firms Can Move From Guesswork to Growth
00:45||Season 1, Ep. 54Many small law firms know they need better marketing, but are not always clear on where to start.In this trailer for the next episode of Muhami Matters, Chris Adams speaks with Liz Williams, Founder of Marketing Strategia, about the marketing gap facing smaller law firms and why scattered tactics rarely produce consistent growth.The full conversation explores referrals, trust signals, websites, intake, business development and why legal marketing needs both structure and specialist judgement. Liz also shares why small firms should avoid wasting valuable billable time on marketing tasks that are better handled by people with the right expertise.The full episode is released on Monday 8 June 2026.Guest Liz Williams Founder, Marketing Strategia LinkedIn: https://www.linkedin.com/in/liz-williams-mba Website: https://marketingstrategia.com Marketing Strategia LinkedIn: https://www.linkedin.com/company/marketing-strategia/Host Chris Adams Founder, Muhami and CJA Consulting LinkedIn: https://www.linkedin.com/in/chrisadamsdxb/ #MuhamiMatters #Muhami #CJAConsulting #محامي #LegalMarketing #LawFirmMarketing #BusinessDevelopment #LawFirmGrowth #ProfessionalServices

53. Resilience in Uncertain Times: How to Cope, Lead and Grow Through Pressure
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53. Trailer | Resilience in Uncertain Times: How to Cope, Lead and Grow Through Pressure
00:46||Season 1, Ep. 53How do we cope, lead and grow when pressure becomes unavoidable?In this trailer, Chris Adams is joined by Dr Hatem Goucha, founder of New Era Consult and author of Become Who You Are Meant To Be, for a timely conversation on resilience, stress, uncertainty and leadership.They explore why the way we look at stress can affect how it impacts us, and how leaders in families and organisations can communicate during uncertainty without creating unnecessary fear.The full episode of Muhami Matters will be released on Monday, 25 May 2026.Guest: Dr Hatem GouchaOrganisation: New Era ConsultLinkedIn: https://www.linkedin.com/in/hatemgoucha/Website: https://drhatemgoucha.com/Host: Chris AdamsWebsite: https://cjaconsult.com Chris LinkedIn: https://www.linkedin.com/in/chrisadamsdxb/#MuhamiMatters #Muhami #CJAConsulting #محامي #Resilience #Leadership #ExecutiveCoaching #Stress #Uncertainty #MentalHealth