Muhami Matters

A strong video strategy does not begin with filming. It begins with understanding what the business is trying to achieve.In this episode of Muhami Matters, Chris Adams speaks with Robert Weiss, Founder and President of MultiVision Digital, about how lawyers, advisers and other professional services firms can use video more strategically.Robert explains why one polished video is not a video marketing strategy, why distribution should be considered before production, and how firms can create expert-led content that supports trust, visibility, sales and long-term business development.They also discuss:• why professionals often feel uncomfortable on camera• how the right preparation can help experts speak naturally• why batch production can create far more value from a single recording session• how firms should balance education and promotion• where AI can help in video production• why AI avatars are often the wrong choice when clients need to see the real expert• how video can become a reusable digital asset that continues delivering value over timeFor professional services firms, the key message is simple: do not start with the camera. Start with strategy.Connect with Robert WeissLinkedIn: https://www.linkedin.com/in/robertweissnyc/MultiVision Digital: https://MultiVisionDigital.comYouTube: https://www.youtube.com/@VideoProductionAgencyInstagram: https://www.instagram.com/multivision.digitalVideo for Manufacturing: https://VideoForManufacturing.comMuhami Matters is hosted by Chris Adams, Founder of Muhami and CJA Consulting.Muhami: https://muhami.ae/muhami-matters/CJA Consulting: https://www.cjaconsult.com#MuhamiMatters #Muhami #CJAConsulting #محامي #VideoMarketing #VideoStrategy #ProfessionalServices #LegalMarketing #ThoughtLeadership

Your business has targets, systems and a strategy. But do you have the same clarity about your life?In this episode of Muhami Matters, host Chris Adams speaks with Adam Ashcroft, founder of The Advantage Coach, exited founder, executive coach and creator of the Advantage Operating System.Adam built and scaled an international business before exiting and confronting a very different question: what comes next when professional success is no longer enough?Their conversation explores the personal cost of building a business, founder identity after an exit, relationships, routines, coaching, purpose and why having a plan for your life can matter just as much as having one for your business.Adam also challenges a familiar morning habit. If the first thing you do is reach for your phone, check emails and react to notifications, whose priorities are you actually following?The discussion covers purpose, passions and progress, building stronger personal routines, surrounding yourself with the right people, asking for help, serving others and creating what Adam describes as a practical playbook for life.Guest: Adam AshcroftCompany: The Advantage CoachWebsite: https://www.theadvantagecoach.com/LinkedIn: https://www.linkedin.com/in/theadvantagecoach/Host: Chris Adams, founder of Muhami and CJA ConsultingMuhami Matters: https://muhami.ae/muhami-matters/CJA Consulting: https://www.cjaconsult.com#MuhamiMatters #Muhami #CJAConsulting #محامي #FounderLife #BusinessLeadership #ExecutiveCoaching #Purpose #PersonalGrowth #Entrepreneurship

What happened when you woke up this morning?Did you begin with your own priorities, or immediately check your phone, emails and notifications?In this trailer, Adam Ashcroft explains why starting the day by reacting to other people’s demands can leave you living someone else’s life.Adam joins host Chris Adams to discuss how founders and senior professionals can build a plan for life, not just a plan for business. Their full conversation explores purpose, personal routines, relationships, life after a business exit and Adam’s Advantage Operating System.The full episode will be released on Monday 10 August 2026.Guest: Adam AshcroftCompany: The Advantage CoachWebsite: https://www.theadvantagecoach.com/LinkedIn: https://www.linkedin.com/in/theadvantagecoach/Host: Chris Adams, founder of Muhami and CJA ConsultingDiscover more: https://muhami.ae/muhami-matters/#MuhamiMatters #Muhami #CJAConsulting #محامي #FounderLife #BusinessLeadership #ExecutiveCoaching #Purpose #PersonalGrowth

The Marketing Mistake Every Professional MakesProfessional services marketing should not be a gamble.In this episode of Muhami Matters, Chris Adams speaks with Sophie Zollmann, founder of FMD Strategic Partners, about why lawyers, doctors, advisers and other independent professionals need strategy, positioning and data before jumping into social media, advertising or lead generation.Sophie explains how professional services firms can become seen, heard and chosen by the right clients, even when competing with much larger organisations.The conversation covers:• Why random marketing tactics no longer work• How positioning helps independent professionals stand out• Why marketing and sales must work together• The role of data in lead generation and commercial growth• How authenticity strengthens professional brands• How AI can support marketing without replacing human judgement• One practical step firms can take to improve visibilityGuest: Sophie ZollmannFounder, FMD Strategic PartnersWebsite: https://fmdstrategicpartners.comLinkedIn: https://linkedin.com/in/sophiazollmannLinkedIn business page: https://www.linkedin.com/company/fmd-strategic-partners/Instagram: https://instagram.com/thesophiezoYouTube: https://www.youtube.com/@sophiezomarketingexpertHosted by Chris Adams, founder of Muhami and CJA Consulting.Muhami Matters: https://muhami.ae/muhami-matters/CJA Consulting: https://www.cjaconsult.com#MuhamiMatters #Muhami #CJAConsulting #محامي #ProfessionalServices #ProfessionalServicesMarketing #MarketingStrategy #LegalMarketing #BusinessGrowth #BrandPositioning #DataDrivenMarketing

Random marketing tactics are no longer enough.In this episode of Muhami Matters, Chris Adams speaks with Sophie Zollmann, founder of FMD Strategic Partners, about why professional services firms need strategy, positioning and data before jumping into social media, advertising or other marketing activity.Sophie shares how independent lawyers, doctors, advisers and other professional service providers can become more visible, more credible and more likely to be chosen, even when competing with much larger organisations.The full episode will be released on Monday, 3 August 2026.Guest: Sophie ZollmannCompany: FMD Strategic PartnersWebsite: https://fmdstrategicpartners.comLinkedIn: https://linkedin.com/in/sophiazollmannHosted by Chris Adams, founder of Muhami and CJA Consulting.#MuhamiMatters #Muhami #CJAConsulting #محامي #ProfessionalServices #MarketingStrategy #BusinessGrowth #BrandPositioning

How to Lead with Your Strengths | Steve BarrettWhat changes when leaders stop trying to fix every weakness and start building around what people naturally do best?In this episode of Muhami Matters, Chris Adams speaks with Steve Barrett, founder of Black Flag Coaching, about CliftonStrengths, leadership, blind spots and the value of complementary partnerships.Steve shares his journey from 30 years in senior leadership into independent practice, including the realities of building a business, moving into coaching and advisory work, and learning how strengths can support better decisions, stronger teams and more sustainable growth.The conversation explores:• Why focusing on weaknesses can be demotivating• How strengths can become blind spots• Why leaders should not try to be good at everything• How complementary partnerships improve performance• How strengths can help leaders avoid becoming bottlenecks• Why understanding all 34 CliftonStrengths themes matters• How strengths can support change, growth and transition• The role of strengths in professional services and franchisingConnect with Steve Barrett:Black Flag Coaching: https://blackflagcoaching.com/LinkedIn: https://www.linkedin.com/in/steve--barrettInstagram: @blackflagcoachingTikTok: @steve.barrett51Hosted by Chris Adams, founder of Muhami and CJA Consulting.Muhami Matters: https://muhami.ae/muhami-matters/Muhami: https://muhami.aeCJA Consulting: https://www.cjaconsult.com#MuhamiMatters #Muhami #CJAConsulting #محامي #CliftonStrengths #Leadership #StrengthsBasedLeadership #TeamDevelopment #BusinessGrowth #ProfessionalServices

What happens when leaders stop focusing on weaknesses and start building around what people naturally do best?In this trailer for the latest episode of Muhami Matters, Chris Adams speaks with Steve Barrett, founder of Black Flag Coaching, about CliftonStrengths, leadership, blind spots and the value of complementary partnerships.Steve explains how understanding strengths can help leaders make better decisions, build more effective teams and avoid becoming the bottleneck in their own business.The full episode is released on Monday, 27 July 2026.Black Flag Coaching: https://blackflagcoaching.com/Steve Barrett on LinkedIn: https://www.linkedin.com/in/steve--barrettHosted by Chris Adams, founder of Muhami and CJA Consulting.#MuhamiMatters #Muhami #CJAConsulting #محامي #CliftonStrengths #Leadership #StrengthsBasedLeadership #TeamDevelopment

How do you build a credible personal brand without oversharing, chasing virality or sounding like everyone else?In this episode of Muhami Matters, Chris Adams speaks with Imogen Pickton, founder of Imogen Grace Socials, about how she built her business through LinkedIn after finishing her A levels during the pandemic.Imogen shares practical insights on personal branding, social media strategy, audience clarity, consistency, content creation and turning online visibility into meaningful business opportunities.The conversation explores how professionals can create content that feels authentic, why consistency matters more than volume, how different platforms serve different purposes, and why a large audience is not valuable unless it includes the right people.Chris and Imogen also discuss the importance of clear positioning, strong profiles, effective lead capture and creating content that helps potential clients understand how they can work with you.GuestImogen PicktonFounder, Imogen Grace SocialsLinkedIn: https://www.linkedin.com/in/imogen-pickton/Organisation: https://www.linkedin.com/company/imogen-grace-socials/HostChris AdamsFounder of Muhami and CJA ConsultingMuhami Matters: https://muhami.ae/muhami-matters/CJA Consulting: https://www.cjaconsult.com#MuhamiMatters #Muhami #CJAConsulting #محامي #PersonalBranding #LinkedInStrategy #SocialMediaMarketing #ContentStrategy #BusinessGrowth