Share

cover art for Mastering the Art of Fame: Authentic Branding Lessons with Yamilca Rodriguez

Become Famous With Torund Bryhn

Mastering the Art of Fame: Authentic Branding Lessons with Yamilca Rodriguez

Season 3, Ep. 14


In Episode 14 of "Become Famous," titled "Mastering the Art of Fame: Authentic Branding Lessons with Yamilca Rodriguez," host Torund Bryhn sits down with branding expert Yamilca Rodriguez to explore the complexities of fame and authentic branding. Yamilca challenges the negative perception of fame and shares her mission to make it a positive force, drawing from her experiences with clients and personal challenges.


Listeners will gain insights into the psychological aspects of branding, with references to Carl Jung's archetypes and Yamilca’s use of neurolinguistic programming to help clients overcome limiting beliefs. The episode underscores the importance of strategic opportunity selection and understanding one's "superfan" to create impactful branding.



About the guest : 

Yamilca Rodriguez is in the world of branding, celebrated for her expertise as a "Brand Therapist." With a remarkable career as a Former Brand Leader at the prestigious Procter & Gamble Company.

Beyond her corporate achievements, Yamilca is a captivating speaker who has graced the stage of TEDx and the Amazon Prime Speak-Up series. She has garnered attention from notable publications such as Forbes Magazine, The Voice-Tribune, The Courier-Journal, Today's Woman, and Style Blueprint. Yamilca is the CEO and Founder of Bespoke Branding, where she creates and executes personal brands cohesively and professionally.


How to connect Yamilca : 

Facebook Page Yamilca The Brand Therapist  https://www.facebook.com/yamilcarodriguezbranding/

Facebook personal https://www.facebook.com/yamilca.rodriguez.71

Instagram Brand Therapist  https://www.instagram.com/yamilcabrandtherapist/

Instagram Bespoke Agency  https://www.instagram.com/bespoke.io/

LinkedIn personal  https://www.linkedin.com/in/yamilcarodriguez/

LinkedIn Page Bespoke Branding Agency  https://www.linkedin.com/company/bespoke-branding-agency

Youtube  https://www.youtube.com/@brandtherapistyamilca

Tiktok  https://www.tiktok.com/@yamilcabrand.therapist

Pinterest  https://www.pinterest.ph/rodriguezyamilca/



How to connect Torund : 


Facebook: https://www.facebook.com/torundb/

LinkedIn: https://www.linkedin.com/in/torundb/

Website: https://torundbryhn.com/

Link to buy her book: https://amzn.to/3UmTJzI


More episodes

View all episodes

  • 25. Overcoming Limits: Dana Liesegang's Journey from Trauma to Triumph

    41:05||Season 3, Ep. 25
    In this episode, host Torund Bryhn introduces Dana Liesegang, an author and motivational speaker whose journey defies the odds.At 19, Dana suffered a brutal assault that left her a quadriplegic. Determined to overcome her limitations, she has achieved astounding milestones, such as breathing independently and driving a car. Her commitment to recovery includes meditation, stem cell therapy, and holistic treatments, significantly improving her quality of life.Dana's story is a testament to the power of setting goals and seeking innovative healing methods. She shares transformative experiences, including connections with Dr. Joe Dispenza and Wayne Dyer, emphasizing self-forgiveness and gratitude. Join us as Torund Bryhn delves into Dana’s extraordinary journey, her unconventional healing practices, and the powerful lessons she imparts on embracing life's challenges with grace and strength.Key Moments: 04:13 Defied expectations and achieved independence despite paralysis.09:24 Challenging course change became a fun experience.10:06 World athlete defying odds through determination.14:49 Perseverance, adaptation, personal growth, mindset, marriage.16:51 Regained thumb dexterity and personal growth through meditation.22:25 Overcome obstacles without self-sabotaging progress.23:44 Taking breaks aids recovery and personal growth.29:22 Healing heart leads to body healing directly.30:56 Forgiveness restored sensation and improved life quality.35:23 Inspired to meet Wayne Dyer for gratitude.About the Guest : Dana Liesegang, author of the book Falling Up: My Wild Ride from Victim to Kick-ass Victory is a veteran, who transformed her life through forgiveness after surviving a brutal rape and attempted murder by a fellow sailor while on active duty in the United States Navy. This left her a quadriplegic, paralyzed from the neck down. She is a recipient of the Hero of Forgiveness Award in 2014 by the Worldwide Forgiveness Alliance and is renowned for her expertise in spinal cord injury recovery. She now heals hearts worldwide as an inspirational speaker.How to connect with Dana : Facebook:  https://www.facebook.com/AuthorDanaLiesegangInstagram:  https://www.instagram.com/dana.liesegang/Youtube: https://www.youtube.com/@crackerbuchananHow to connect Torund : Facebook: https://www.facebook.com/torundb/LinkedIn: https://www.linkedin.com/in/torundb/Website: https://torundbryhn.com/Link to buy her book: https://amzn.to/3UmTJzI
  • 24. Influence and Authenticity: Heather Ferrari's Journey from Myspace to Women 360

    41:52||Season 3, Ep. 24
    In this episode, host Torund Bryhn sits down with guest Heather Ferrari. Heather, who rose to prominence even before "influencer" became a buzzword, shares her journey from her Myspace days with a million daily visitors to her current ventures. In this episode, they delve into the power of supportive friendships, the impact of women's groups like "Women 360," and the responsibility of using one's influence effectively. Heather reflects on her interactions with artists like Fall Out Boy and Panic at the Disco, discusses authenticity, and how platforms like LinkedIn are shaping the future. Join us as we explore Heather's mission to foster connections, celebrate achievements, and uplift women in all spaces. Plus, learn about how she honors positive influences and creates protective opportunities for women through her company, 360. Key Moments: 05:20 Media interest surprised me; I was thrilled.10:50 Safe, transparent space to share experiences authentically.16:13 You were once a mega influencer briefly.18:25 Empowerment and support for women's achievements.20:57 Meeting Josh: Surprising fame, wonderful person, humble family.24:17 Authenticity is key, even when unpopular.29:02 Women 360 empowers women through affirming connections.32:18 Women need authentic spaces to connect professionally.37:26 Acquired 360, maintaining unity across businesses.About the guest : Heather Ferrari, President of The Women of 360, is leading the organization into its second generation, expanding its reach and impact for professional women across Greater Phoenix. Founded by two trailblazing leaders—Cathy Droz, a renowned author and pioneer in the automotive industry, and Nancy Meek, a respected business leader and advocate for women’s empowerment—The Women of 360 continues to thrive under Heather's leadership, providing a dynamic platform for connection, collaboration, and growth.With a background in Marketing and Promotion, Heather has had the opportunity to work with best-selling authors and multi-platinum award-winning musicians, helping to highlight their achievements. Her experience as a music journalist, where she built a blog that attracted over one million daily users, combined with her strategic expertise in media and promotions, has sharpened the skills she now brings to The Women of 360. Heather is committed to ensuring the organization remains a powerful resource for women professionals seeking success and empowerment.How to connect with Heather: Website: https://www.thewomen360.com/Instagram: https://www.instagram.com/thewomen360LinkedIn: https://www.linkedin.com/company/the-women-360/posts/?feedView=allFacebook: https://www.facebook.com/thewomen360/How to connect Torund : Facebook: https://www.facebook.com/torundb/LinkedIn: https://www.linkedin.com/in/torundb/Website: https://torundbryhn.com/Link to buy her book: https://amzn.to/3UmTJzI
  • 23. Intentional Communication in the Digital Age: Insights from National Religious Broadcasters CEO Troy A. Miller

    45:21||Season 3, Ep. 23
    In this episode host, Torund Bryhn, engages in a thought-provoking conversation with Troy A. Miller, the CEO of the National Religious Broadcasters (NRB).Listeners will journey with Troy as he recounts his inspiring path from a modest upbringing in Nebraska to leading a national advocacy organization. Highlighting the dual nature of technology, Miller discusses how intentional communication can harness technological advancements like AI for good while also cautioning against their potential misuse.Troy shares his personal and professional experiences, underscoring the importance of faith, purpose, and community. He reflects on the transformative role of religion in his life and its broader influence on U.S. governance and civic duties.Listeners will also gain insights into the evolving media landscape, from digital innovations to traditional broadcasting, and the increasing importance of Christian engagement in political discourse. This episode is a treasure trove of inspiration, practical advice, and reflections on leveraging faith and technology for meaningful communication.Key Moments: 04:05 God guided me from business to advocacy.07:20 Utilizing technology for gospel proclamation and values.11:59 Quality content is crucial in digital radio age.16:33 Adapting advocacy: Government focus remains NRB's priority.17:40 Monitoring regulatory environments, courts, and related lawsuits.22:31 Fighting for freedom of religion and dialogue.28:21 Christian involvement in politics criticized as nationalism.32:00 War of ideas; many avoid political engagement.34:16 Embrace diverse views, maintain mutual respect, connect.37:40 Technology enables communication, presents both benefits and risks.41:20 Plans change; unexpected paths can still matter.About the guest : Troy A.  Miller was elected President of NRB at a pivotal moment in the association's history. Through his dedicated efforts, he has strengthened the organization's financial integrity and long-term viability. Under his leadership, NRB has grown its membership and enhanced the NRB International Christian Media Convention.In addition to leading NRB, Miller serves as President & CEO of NRBTV, a position he’s held since 2005. His career includes service in the U.S. Navy, a decade at Gateway, Inc., and roles as Executive VP and COO at D. James Kennedy Ministries.Miller is passionate about advocating for religious free speech and ensuring access for Christian broadcasters. He’s also a respected speaker on strategic business planning and Christian apologetics, and has trained pastors internationally.Troy is married to Marsha Miller, and they have four children.How to connect Troy : X: https://x.com/NRBCEOWebsite: www.NRB.orgNRB Convention Feb 24 - 27, 2025  https://nrbconvention.org/How to connect Torund : Facebook: https://www.facebook.com/torundb/LinkedIn: https://www.linkedin.com/in/torundb/Website: https://torundbryhn.com/Link to buy her book: https://amzn.to/3UmTJzI
  • 22. Growing Your Business with Video Content and Storytelling Techniques with Nick Capozzi

    38:19||Season 3, Ep. 22
    In this episode, host Torund Bryhn welcomes video marketing expert Nick Capozzi to discuss leveraging storytelling, video content, and community building for business success. Nick, hailing from Montreal and with extensive experience in both luxury goods and software, shares his unique approach to making bookkeeping engaging, transforming cruise ship hospitality into a powerful sales tool, and effectively using LinkedIn for business growth.Join us as Nick recounts his journey from attracting thousands of cruise ship guests with compelling presentations to becoming a sought-after speaker at the Small Business Expo. He offers practical tips for overcoming video hesitations, crafting relatable narratives, and consistently posting engaging content on LinkedIn. By focusing on community and service rather than direct selling, Nick reveals how you can build a trusted network of clients and followers.Whether you're looking to enhance your storytelling skills, boost your video marketing strategy, or understand the untapped potential of LinkedIn, this episode is packed with actionable insights and strategies to help you become famous in your industry. Tune in and learn from Nick Capozzi's expertise to elevate your business and create meaningful connections.Key Moments: 09:16 Video content boosts engagement and builds connection.11:45 Unexpected career transition based on market demand.15:32 Engage audiences by connecting relevant community members.17:59 Avoid guest services on embarkation day: chaos.23:48 Michelle created a successful Swiss watch brand.28:01 Creating videos on business tips from my father.30:47 Generate numerous content ideas, film using natural light.34:56 What legacy do you want to leave?35:32 Helping others through entrepreneurship and storytelling.About the guest : Nick Capozzi is the Co-Founder of Social Social and SpliceVideo, with expertise in sales, marketing, and video content creation. Nick’s career began with a passion for broadcasting, leading him to work in radio and TV before transitioning to a unique role aboard cruise ships, where he sold thousands of Swiss watches while captivating audiences with compelling stories.With over 10,000 hours of experience presenting on stage, Nick mastered the art of storytelling, proving that a great story can pull a prospect to a product. His passion is sharing the power of video and maximizing its potential on LinkedIn.How to connect Nick: Twitter: https://twitter.com/NickCapozzi LinkedIn: https://www.linkedin.com/in/nick-capozzi Social Social -The Business Social Media Community: https://linktr.ee/socialsocialio SpliceVideo (Website): https://www.splicevideo.com How to connect Torund : Facebook: https://www.facebook.com/torundb/LinkedIn: https://www.linkedin.com/in/torundb/Website: https://torundbryhn.com/Link to buy her book: https://amzn.to/3UmTJzI
  • 21. Building Genuine Business Relationships in the Digital Age with Eden Gordon Hill

    57:33||Season 3, Ep. 21
    Welcome to another enlightening episode of "Become Famous, where host Torund Bryhn sits down with Eden Gordon Hill, a seasoned professional in politics, media, and business, to share her expertise on cultivating meaningful professional connections.In this episode, Eden discusses the importance of advocating for veterans and censored individuals, the role of faith and community in personal and professional life, and strategies for navigating the challenges of fame and social media. She provides practical tips on balancing work and personal life, building a personal brand, and dealing with the pressures of being a public figure.Listeners will gain valuable insights into prioritizing quality over quantity in relationships, maintaining integrity, and the true essence of engagement in the digital age. Tune in for an episode filled with inspiration, practical advice, and heartfelt wisdom from Eden Gordon's rich career experiences.Key Moments: 05:12 Politics: Win or lose, a fighter attitude is crucial.08:15 Importance of relationships for business success and students.12:22 You excelled in social finesse and relationships.16:33 First impressions matter; be available for conversations.19:13 Focused on faith, not views or metrics.22:33 Selfish generation prefers TikTok over military service.25:22 Service transformed me amidst cultural uncertainty struggles.32:36 Trust your gut; first impressions matter most.41:25 Take downtime to recharge for impactful service.45:44 Glad to talk with someone understanding.48:56 My brand is energy, positivity, and recognition.50:24 Balance selfless and selfish purposes for fulfillment.53:46 Cultivating relationships is essential for future success.About the guest : Eden Gordon Hill's journey is a testament to the unpredictable yet purpose-driven path ordained by faith. After graduating from university, Eden navigated from Capitol Hill and the White House to Fox Business. Her multifaceted career saw her transitioning between studying in various formats, launching her own business, and even running for state house. As a veteran spouse, Eden's life took yet another turn, leading her to host a radio show dedicated to books, authors, and talent. Throughout this whirlwind journey, Eden attributes her steps and successes to divine guidance, embracing the unexpected turns with gratitude and a deep sense of purpose.How to connect Eden : Website : https://edengordonmedia.com/LinkedIn: https://www.linkedin.com/in/edengordonmedia/How to connect Torund : Facebook: https://www.facebook.com/torundb/LinkedIn: https://www.linkedin.com/in/torundb/Website: https://torundbryhn.com/Link to buy her book: https://amzn.to/3UmTJzI
  • 20. Navigating Modern Fame and Media: Insights from Erik Løkkesmoe

    37:41||Season 3, Ep. 20
    In this episode, host Torund Bryhn engages with Erik Løkkesmoe, an expert with over two decades of experience in entertainment, government, and brand marketing. They explore the shift from traditional media to platforms like TikTok, dissecting the modern consumption patterns and the challenges they pose for marketers—including a cluttered marketplace, fragmented audiences, outdated traditional media, and short attention spans.Erik predicts a "bumper sticker entertainment world" but also sees streaming services as a platform for deeper, more nuanced content. Discussing the music industry's nostalgia boom and "fame inflation," he advises creators to focus on loving the creative process.Erik's diverse career—from Washington D.C. to spearheading impactful film campaigns—emphasizes the power of storytelling and coalition-building. He shares insights on the importance of resilience, authenticity, and vulnerability in achieving modern fame.Join us for an episode packed with actionable wisdom and personal anecdotes, offering a masterclass in navigating the evolving media landscape. Don't miss it! 🌟🔊Key Moments: 00:10 Aspiring speechwriter became press secretary, wrote speeches.05:35 Arts unite people; politics create division.08:06 Movie's impact transcends financial success; inspired societal change.12:36 Transitioned from executive role to independent filmmaking.13:48 We created meaningful, haunting movies for underserved audiences.19:50 Streaming allows nuanced films to find audiences.22:18 Focus on the process, not the outcome.25:12 Abilities evolve and focus with age, delusions fade.29:52 Vulnerability and transparency attract modern leaders' audiences.31:02 Authenticity is key for social media growth.36:00 Live eulogy; impact children, friends, and industry.About the guest : Erik Løkkesmoe has more than twenty years of experience mobilizing fans, audiences, voters, and consumers within entertainment, government, advocacy, and brands. Erik is a former DC speechwriter and press secretary, a movie marketer and executive producer, and live entertainment executive who currently is helping businesses, artists and government with their launches. He and his wife, Monica, have three kids and live in Nashville. He enjoys traveling, Tintin comic books, yoga, and tinkering on his 1991 Jeep Grand Wagoneer.How to connect Erik : https://www.linkedin.com/in/eriklokkesmoe/Navigating Modern Fame and Media: Insights from Erik LøkkesmoeHow to connect Torund : Facebook: https://www.facebook.com/torundb/LinkedIn: https://www.linkedin.com/in/torundb/Website: https://torundbryhn.com/Link to buy her book: https://amzn.to/3UmTJzI
  • 19. How Voice Writers Can Revolutionize Your Effort to Become Famous with Lisa Duncan

    22:26||Season 3, Ep. 19
    Welcome to Episode 19 of the Become Famous podcast! In this insightful episode, host Torund Bryhn engages with Lisa Duncan, the creative mind behind the term "voice writer." The duo discusses the critical role of voice writers in helping public figures hone and disseminate their authentic messages. Drawing parallels with political speechwriters, Lisa and Torund discuss the ethical considerations and the necessity of a strong support team in today's fame economy. They explore the key attributes to look for in a voice writer and the importance of maintaining authenticity in one's public persona. Through examining real-life examples and personal experiences, they highlight how voice writers can help public figures, entrepreneurs, and artists achieve greater visibility and impact. This episode is a treasure trove of insights for anyone looking to build a compelling personal brand with expert assistance. Don’t miss it!Key Moments: 00:10 Collaborating on messages isn't cheating; it's efficient.06:08 Ghostwriters maintain the author's voice and contribute ideas.10:02 Women multitask excessively; need to ask help.11:09 Key traits needed: listening, creativity, taste, adaptability.15:20 Voice writer helping with book development, research.18:08 Trust and confidentiality in speechwriting and recognition.21:14 Authenticity and voice writers build public trust.About the guest : Lisa Duncan is a seasoned political strategist known for crafting eloquent and persuasive messages for politicians. With a deep understanding of political communication, she ensures that her clients' core beliefs and intentions are articulated authentically and effectively. Lisa emphasizes the collaborative nature of political rhetoric, acknowledging the importance of refining messages to resonate powerfully with the public. In an age where fame and influence have been democratized, she's committed to helping leaders convey their true convictions while sounding impeccably precise.How to connect Lisa : https://www.linkedin.com/in/lisakduncan/How to connect Torund : Facebook: https://www.facebook.com/torundb/LinkedIn: https://www.linkedin.com/in/torundb/Website: https://torundbryhn.com/Link to buy her book: https://amzn.to/3UmTJzI
  • 18. Redefining Fame: How Smartphones and Social Media Shape Public Identity

    24:00||Season 3, Ep. 18
    In this insightful episode, host Torund Bryhn delves into her book, sharing valuable research and perspectives on how the internet and social media have transformed our identities. Torund discusses the emergence of internet fame and how smartphones have revolutionized the way we present ourselves to the world.Through engaging storytelling, Torund explains the concept of becoming a public figure, where personal identity merges with our products and services. She highlights the importance of storytelling in grabbing attention and standing out amidst the vast amount of information available online. Whether you're an entrepreneur, employee, or business leader, this episode provides practical advice on navigating the complexities of our digital world.Listen as Torund explores the balance between being a person and a product, offering strategies for effectively managing your public persona. Tune in to discover how to harness the power of storytelling to elevate your brand and thrive in the era of internet-driven fame.Key Moments: 00:10 Smartphone recording: Competing globally, redefining identity post-COVID.06:02 You are the story of your business.08:33 Modern businesses need social proof and online presence.12:51 Stories help brains save effort and remember better.14:39 P&G's success soared through brand ideal creation.18:56 Balancing personal story impact with market value.22:33 Public figure: person and product melding together.About Torund Bryhn : Torund Bryhn is the dynamic and knowledgeable host of the acclaimed "Become Famous" podcast, where she gets into the strategies and realities of achieving fame in various industries. As a female leader in media, she not only guides discussions on how to become recognized but also navigates through the complexities of cancel culture and maintaining authenticity in the public eye.Aside from her success as a podcaster, Torund is also the author of the insightful book Fame Revolution, further cementing her expertise on the subject of fame and public perception. Her entrepreneurial spirit shines through her role as the CEO of Diotima Strategies, a consulting firm she spearheaded to offer strategic advice on building personal and corporate brands.With a career spanning over four years in the podcasting field, Torund is now celebrating the fourth season of her show. She extends heartfelt gratitude to her veteran listeners, whose support has been vital from the beginning. Her journey continues to inspire and equip individuals aiming to leave a mark in their respective fields, always emphasizing the power and responsibility that comes with public visibility.How to connect Torund : Facebook: https://www.facebook.com/torundb/LinkedIn: https://www.linkedin.com/in/torundb/Website: https://torundbryhn.com/Link to buy her book: https://amzn.to/3UmTJzI
  • 17. From Socrates to Social Media: Understanding the Ladder of Fame

    38:16||Season 3, Ep. 17
    In this episode, "From Socrates to Social Media: Understanding the Ladder of Fame," host Torund Bryhn explains the evolution of fame from ancient philosophy to the digital age.Torund gets deep into fame's historical and philosophical roots, drawing lessons from Socrates and examining the modern "fame revolution." You'll hear personal stories like a viral email that changed Torund's view on social media's power and responsibility today.This episode covers the importance of consistency, strategic planning, and building a support team. Torund emphasizes the critical roles of public relations, reputation management, and personal branding. By contrasting Van Gogh's enduring legacy with the forgotten painter TK, she illustrates the importance of strategic investment in one's brand.Listeners will also learn to navigate legal implications, social media influence, and the blurred lines between private and public lives. Authenticity and human-centric branding are highlighted as essential elements in merging identity with professional offerings. Join Torund Bryhn for a comprehensive look at climbing the ladder of fame, connecting historical insights with modern strategies.Key Moments: 00:10 Modern society's obsession with fame and responsibility.06:17 Social media blurs public and private figures.07:45 Value-driven society leads companies to public scrutiny.13:29 Enhancing LinkedIn profile led to a job offer.16:52 Seeking fame and visibility in offline interactions.19:23 Employees need guidelines to express personal brand.21:36 Debating public figure's compensation and company branding.25:45 Importance of effective communication in a public figure's life.30:46 Public relations builds name, looks beyond clients.33:44 Personal brand perception: are you a product?About Torund Bryhn : Torund Bryhn is the dynamic and knowledgeable host of the acclaimed "Become Famous" podcast, where she gets into the strategies and realities of achieving fame in various industries. As a female leader in media, she not only guides discussions on how to become recognized but also navigates through the complexities of cancel culture and maintaining authenticity in the public eye.Aside from her success as a podcaster, Torund is also the author of the insightful book Fame Revolution, further cementing her expertise on the subject of fame and public perception. Her entrepreneurial spirit shines through her role as the CEO of Diotima Strategies, a consulting firm she spearheaded to offer strategic advice on building personal and corporate brands.With a career spanning over four years in the podcasting field, Torund is now celebrating the fourth season of her show. She extends heartfelt gratitude to her veteran listeners, whose support has been vital from the beginning. Her journey continues to inspire and equip individuals aiming to leave a mark in their respective fields, always emphasizing the power and responsibility that comes with public visibility.How to connect Torund : Facebook: https://www.facebook.com/torundb/LinkedIn: https://www.linkedin.com/in/torundb/Website: https://torundbryhn.com/Link to buy her book: https://amzn.to/3UmTJzI