Public Figure Society Podcast

Patrick Hanlon is back and we dive into the DNA of brand. Even with the rise of AI and the changes happening in culture, the foundation remains the same. The DNA is branding. We explore the elements behind belief, community, and identity, and how they apply to both personal and business brands. We talk about what AI can and cannot do when it comes to storytelling, and why building real connection is still the core of any lasting brand. If you are navigating influence or trying to create momentum in a noisy world, this is your map.Key TakeawaysPrimal Branding is about building belief, not just visibilityThe seven elements of the Primal Code create long-term brand valueStorytelling is how humans connect and rememberPersonal branding starts with a strong, unique narrativeAI can support your brand strategy but cannot replace human creativityBuilding a community creates more momentum than building a personal brand aloneA clear creation story is essential to attract the right audiencePerformance marketing drives attention, but brand building drives loyaltyPeople want something to believe in, not just a productIt takes courage and consistency to lead a movementChapters00:00 Introduction to Primal Branding 07:43 Personal Branding as Identity 14:59 The Role of AI in Modern Branding 24:01 Storytelling as a Competitive Advantage 30:14 Navigating Performance Marketing and Brand Building 36:05 Why Preference Drives Growth 38:49 The Creation Story and Its Impact 42:24 Why Community Beats Personal Branding 46:06 The Second Follower and Building Belief 52:35 Patrick's Journey to the Primal Code 59:39 The Future of Branding in the Age of AIPatrick Hanlon is the founder and CEO of Primal Branding, a strategic brand consultancy built around the breakthrough framework introduced in his book Primal Branding—a modern classic that’s become required reading at YouTube and a go-to playbook for marketers worldwide.Hanlon’s core belief: brands are belief systems. In today’s world, where audiences are burned out on interruption and hype, Primal Branding offers a clear blueprint for building communities through story, meaning, and shared identity—not just pushing messages through a megaphone. His work bridges the gap between digital, social, and traditional marketing, providing the unifying theory behind content that connects and spreads.Over the years, Patrick and his team have launched new ventures and re-engineered iconic brands across the globe. His client list includes Levi's, PepsiCo, Shopify, Fossil, Experian, PayPal, Yum!, Kraft, Bungie, Time Warner Cable, GOOD/Upworthy, Brave Software, and The United Nations.A frequent keynote speaker and thought leader, Patrick has spoken at TEDx, IDEO, NYU, Parsons, the American Marketing Association, and more. His insights have been featured in Fast Company, Forbes, BusinessWeek Online, Inc., Entrepreneur, and NPR, and he has appeared on CNBC, Fox Business, and as a subject matter expert on branding in the documentary series The Kennedy Files.LinkedIn: https://www.linkedin.com/in/patrick-hanlon-primalbranding/Website: https://www.primalbranding.co/

This week, I had the privilege of interviewing Neal Hanlon, my mentor, friend, and futurist, about the rapid evolution of AI and what it means for the future of work. Together, we dug into how AI has reshaped white-collar jobs since 2013 and why blue-collar skill sets will only become more valuable as automation continues to advance.Neal and I explored the mindset shifts that leaders and professionals will need to make to thrive in an AI-driven economy, from embracing creativity and strategic thinking to cultivating self-leadership and adaptability.We also discussed the critical role of policy and education in preparing for this transition, recognizing that policy must catch up with the pace of innovation.This is a bold, future-focused conversation that urges listeners to embrace continuous reinvention, leverage AI as a productivity partner, and recognize that hands-on expertise will shape the next generation of wealth and influence.Key Takeaways The Creativity Premium In a world where AI handles execution, the golden ticket belongs to those who can dream up what needs executing. Strategic thinking and creative problem solving become the ultimate differentiators.White Collar Extinction Event Entire industries built on processing information are about to discover they're competing against machines that never sleep, never err, and cost pennies per hour.Leverage or Perish AI isn't replacing humans. It's replacing humans who don't use AI. The winners will be those who turn these tools into productivity superpowers, not those who pretend they don't exist.Self Leadership Revolution Nobody's coming to save your career. The new economy rewards those who take radical ownership of their skill evolution and stop waiting for permission to reinvent themselves.The Blue Collar Gold Rush Physical skills are about to become digital gold. When robots can write code but can't fix your plumbing, guess who's laughing all the way to the bank?Chapters00:00 The Evolution of AI: A Journey from 2013 to Now 07:16 The Impact of AI on White-Collar Jobs 14:09 Reinventing Skills in the Age of AI 21:55 Becoming Indispensable: The Human Element in AI 30:40 The Business Case for AI: Time and Efficiency 37:33 Government’s Role in the AI Revolution 44:30 The Future of Work: Blue-Collar MillionairesNeal Conlon is a visionary strategist, entrepreneur, and technologist who has spent his career at the forefront of business innovation and leadership. With deep expertise spanning AI, emerging technologies, and systems thinking, Neal is known for his practical insight into how organizations and individuals can adapt to rapid change. A trusted advisor and mentor to founders, executives, and creators, he is passionate about empowering people to embrace new ideas, navigate disruption, and build lasting value in a shifting landscape.Whether delivering keynote talks, guiding companies through transformation, or sharing his knowledge on podcasts, Neal brings a unique blend of big-picture thinking and hands-on experience. His work centers on future-proofing careers and businesses by fostering self-leadership, innovation, and human-centered approaches in the age of automation.LinkedIn: https://www.linkedin.com/in/nealconlon/Website: www.nealconlon.com

In this episode, I sit down with Matthew Burkett, co-founder and director at Ceop Pro AI—an AI-powered executive operating platform that delivers strategic insights in just 48 hours, ten times faster and at a fraction of the cost of traditional consulting. With over 30 years of leadership and innovation experience, Matt is passionate about making AI-powered decision-making accessible to every business leader.We talk about how AI isn't just changing the way we work—it's rewriting the rules of society. We explore how AI is transforming business intelligence, becoming a powerful assistant, and even evolving into something more personal: a companion, a mentor, maybe even something spiritual. We unpack what this means for the collapse of white-collar roles, the future of education, and how to stay relevant in a world that's automating everything except meaning. This isn't a trend—it's a turning point.Key Takeaways:AI is cutting the time and cost of business reporting dramaticallyExecutives are using AI to automate high-level tasks and strategic decisionsAI can now match our communication style and learn our unique toneWe're seeing AI shift from being a tool to becoming a trusted partnerThere's a real conversation happening about trust and belief in AI systemsWhite-collar work as we know it is being automated out of existenceEducation is next unless it transforms to meet this momentPersonal productivity and growth are now accelerated exponentially by AIThose who master AI tools will dominate the next job marketThis moment belongs to people who move fast and stay sharpChapters: 00:00 Revolutionizing Business Intelligence with AI 12:05 AI as a Companion and Mentor 20:08 The Impact of AI on Employment and Society 29:53 The Future of AI and Human IntegrationMatthew Burkett is Director at CEOPRO.ai, where they're revolutionizing business intelligence with AI. Their platform delivers strategic insights in just 48 hours, 10x faster and at 1/10th the cost of traditional consulting. With over 30 years of experience in leadership and innovation, Matt is passionate about making AI powered decision making accessible to every business leader.Links: LinkedIn: https://www.linkedin.com/in/mattburkett/Website: https://www.ceopro.ai/

In this captivating conversation, I sit down with Mary Kay Garrett after meeting her at a networking event at Podworks Studio. What began as my curiosity about her incredible 60-pound weight loss journey using ChatGPT quickly unfolded into a powerful story of total life transformation through authentic AI.Mary Kay reveals how the same AI tools that helped her shed 60 pounds became the foundation for revolutionizing her entire approach to business. She shares her unique methodology for creating "soul-infused" AI that authentically reflects your deepest values, vision, and purpose—turning personal transformation into professional breakthrough.Key Takeaways:How ChatGPT can be used as a powerful weight loss coach and accountability partnerThe connection between personal transformation and business successMary Kay's methodology for creating AI that reflects your authentic voice and valuesHow to use AI as a conscious partner without losing your humanityTurning breakthrough moments into scalable business opportunitiesThe difference between mimicking and authentically infusing AI with your essenceChapters00:00: Introduction and Meeting Mary Kay at Pod Works 02:50: The 60-Pound Weight Loss Journey with AI 08:03: Tools and Data: Tracking Health with AI 12:58: From Weight Loss to Healing Journey 16:34: AI as Emotional Counselor and Relationship Healer 19:19: Defining AI as Higher Consciousness Partner 21:40: Soul-Infused AI: Creating Authentic Digital Personas 25:13: The Future of AI in the Workplace 29:08: Family Response to AI Transformation 30:21: AI's Revolutionary Impact on Society 32:29: Balancing AI with Human Connection 33:46 – Embrace AI Partnership: Final AdviceGuest BioMary Kay Garrett is the founder of Soul-Infused AI, where she partners with entrepreneurs to create deeply auhentic AI that truly reflects their unique voice, vision, and purpose. Through personalized workshops, leadership coaching, and training programs, Mary Kay guides entrepreneurs to step into their authenticity and confidently infuse AI with their values and true selves. As a speaker, AI trainer, leadership coach, and authenticity mentor, she specializes in authentic AI training, conscious leadership, and helping entrepreneurs maintain their authentic essence while leveraging artificial intelligence for business growth.LinkedIn: https://www.linkedin.com/in/soulinfusedai/

In this conversation, I sit down with Patrick Hanlon, author of Primal Branding—widely regarded as the most important book on branding ever written. Together, we explore why positioning is no longer enough, and how the brands that thrive in 2025 will be those that build community and belief—not just visibility.Patrick shares how the Primal Code—a set of elements like creation stories, rituals, and nonbelievers—is still the most powerful blueprint for building a brand people want to follow. We dive into how AI is changing branding, the tension between performance marketing and long-term brand equity, and what it means to create authentic human connection in a data-driven world.TakeawaysPrimal Branding builds belief systems, not just marketing plansPreference—not positioning—is what drives buying decisionsYour creation story sets emotional context and builds trustCommunity is the new personal brandAI can assist with brand audits and strategy, but can’t replace storyBranding without authenticity is forgettableThe second follower is what turns attention into momentumDifferentiation comes from meaning, not noisePerformance marketing is a sprint; branding is a marathonSuccess is about becoming a magnet, not a megaphoneChapters00:00 – Introduction to Patrick Hanlon and Primal Branding07:45 – The Essence of Personal Branding15:04 – How AI Is Reshaping Branding24:08 – Storytelling: The Original Influence Strategy30:23 – Performance Marketing vs. Long-Term Brand Building36:20 – Why Preference Beats Positioning39:05 – Creation Stories and Emotional Loyalty42:40 – From Personal Branding to Community-Led Growth46:24 – The Role of the Second Follower52:55 – The Origins and Framework of Primal Branding01:00:03 – Belief, Branding, and the Future with AIPatrick Hanlon is the founder and CEO of Primal Branding, a strategic brand consultancy built around the breakthrough framework introduced in his book Primal Branding—a modern classic that’s become required reading at YouTube and a go-to playbook for marketers worldwide.Hanlon’s core belief: brands are belief systems. In today’s world, where audiences are burned out on interruption and hype, Primal Branding offers a clear blueprint for building communities through story, meaning, and shared identity—not just pushing messages through a megaphone. His work bridges the gap between digital, social, and traditional marketing, providing the unifying theory behind content that connects and spreads.Over the years, Patrick and his team have launched new ventures and re-engineered iconic brands across the globe. His client list includes Levi's, PepsiCo, Shopify, Fossil, Experian, PayPal, Yum!, Kraft, Bungie, Time Warner Cable, GOOD/Upworthy, Brave Software, and The United Nations.A frequent keynote speaker and thought leader, Patrick has spoken at TEDx, IDEO, NYU, Parsons, the American Marketing Association, and more. His insights have been featured in Fast Company, Forbes, BusinessWeek Online, Inc., Entrepreneur, and NPR, and he has appeared on CNBC, Fox Business, and as a subject matter expert on branding in the documentary series The Kennedy Files.LinkedIn: https://www.linkedin.com/in/patrick-hanlon-primalbranding/Website: https://www.primalbranding.co/

I sat down with Mike Klein to talk about what it really takes to lead through communication in a world that’s anything but stable. This isn’t just about writing clean copy or managing internal newsletters—it’s about power, politics, and personal presence.Strategic communicators are being called to step up, not blend in. In this episode, we get into the real work of influence: shaping narratives, building credibility, navigating political landmines, and becoming the kind of leader people listen to.Key Takeaways:Communication isn’t a soft skill—it’s a leadership skill.Political climate shapes how and what we communicate—internally and externally.Personal branding isn’t optional anymore—your name is your leverage.Strategic communicators are power players, not support staff.Your network is your influence amplifier—introductions build authority.Legacy in comms isn’t about tenure—it’s about impact.Soundbite:“If you can’t communicate, you can’t lead.”“Credibility is the ultimate currency in communication.”“Strategic communicators are the translators of chaos.”“We are all brands now. The only question is: are you managing yours?”“Real influence is built behind the scenes, through connection and consistency.”Timestamps:00:00 – Intro: Why this conversation matters04:50 – The shift from messaging to strategy08:34 – Chaos, communication, and control12:34 – Navigating the political climate at work16:32 – What organizations get wrong about comms19:02 – Personal branding as a leadership tool22:04 – Strategic communication as career leverage25:56 – Building your presence and perception28:50 – The hidden value of introductions33:16 – Leadership, legacy, and the future of comms37:35 – Final thoughts: owning your influenceGuest Bio: Mike KleinMike Klein is a globally recognized expert in strategic and internal communication. With over 20 years of experience leading comms for global giants like Shell and Maersk, he’s the founder of #WeLeadComms and a vocal advocate for elevating the role of communicators in complex organizations. Based in Reykjavík, Mike is known for challenging the status quo and shaping the future of influence from the inside out.LinkedIn: https://www.linkedin.com/in/mklein818/Website: https://changingtheterms.com/

My guest this week is Cailean Bailey, Head of Global Talent Acquisition at Design Pickle. We dive into what it really means to hire in the age of AI: and why it’s not about humans vs. machines, but about hiring humans who know how to use AI.Cailean brings a fresh and creative lens to recruiting, shaped by his years coaching Division I men’s soccer. At Design Pickle, he leads hiring across Technical, GTM, and Creative roles: and shares how their approach to “Pickle-izing” the hiring process helps protect culture, voice, and standards.We explore why curiosity and grit matter more than traditional credentials: how AI is changing the way we think about creativity and ghostwriting: and what the future of work looks like when the human element and technology work in sync. If you're building a team, applying for roles, or navigating where you fit in the AI-powered workforce, this episode is for you.Key Takeaways:Hire the human who uses AINever sacrifice your standards: just upgrade your toolsPickle-izing is about cultural alignment and consistencyCuriosity, grit, and adaptability are non-negotiablesAI doesn’t replace creatives: it powers them upSoundbites:"AI is part of your team""You won’t lose your job to AI: you’ll lose it to someone using it""Curiosity is a massive green flag""The true creative is you"Timestamps:00:00: Introduction to Talent Acquisition and AI02:55: Hiring Philosophy: Standards and Human Element06:12: From Coaching to Corporate Team Building08:44: Integrating AI into the Hiring Process12:04: Enhancing Candidate Experience with Automation14:57: What It Means to Pickle-ize Recruitment18:02: AI as a Power-Up in Creative Roles20:58: Addressing AI Stigma in Job Applications25:32: Ghostwriting to Voice Writing26:20: The Need for Upskilling and Adaptability29:14: Navigating Job Displacement and Human Potential30:15: AI as a Tool for Human Empowerment34:15: Creativity, Ethics, and Originality in the AI Era37:48: The Human Skills You Can’t Automate45:26: Final Thoughts on AI and Human CollaborationGuest Bio: Cailean BaileyCailean Bailey is a leader in global talent acquisition, with expertise in recruiting across technical, creative, and go-to-market teams. He currently leads Global Talent Acquisition at Design Pickle: a creative services platform powered by a built-in design workforce. Known for scaling startups and creating engaging hiring experiences, Cailean brings a creative spin to recruitment with a strong foundation in team building and onboarding.Before his corporate career, Cailean was a Division I men’s soccer coach: a background that deeply informs his leadership and hiring style today. He’s based in Scottsdale, Arizona, and is passionate about blending AI with the human touch to build smarter, stronger teams.Connect with Cailean:LinkedIn: https://www.linkedin.com/in/caileanbailey/Design Pickle: https://designpickle.com#PublicFigureSociety #HRMeetsAI #HiringWithHeart #AIFluency #WorkforceReady #DesignPickle #HumanEdge #RecruitmentReimagined #FutureOfHiring #VoiceNotGhost #CuriosityWins

In this episode, host Torund Bryhn dives into the world of communication with guest Kelly Leightner, an expert in sales and interpersonal connections. Kelly introduces us to an intriguing methodology, the bank code, designed to help individuals communicate effectively by understanding different personality types. They explore how this system, originally developed to improve sales efficiency, can transform personal and professional relationships. From its roots with an entrepreneur struggling to make ends meet to its impactful application in businesses and personal lives, the bank code is a powerful tool that enhances emotional intelligence and fosters better connections. Discover how aligning language with personality types can help you attract the right clients, build stronger relationships, and achieve greater success. Whether you're a brand builder, leader, or visionary, join us to uncover the secrets of understanding and influencing the diverse spectrum of human personalities. Tune in and get ready to revolutionize your communication strategy.Key Moments: 06:17 Understanding Action Personalities with BANK09:29 "Relationships Drive Sales Success"12:03 "Adapting Writing with Bank Code"14:17 Writing and Self-Discovery Insights19:53 Arizona's Relaxed Time Norms21:57 AI Enhances Efficiency and Empathy26:48 "Perceptions of My Dad's Intelligence"30:10 "Decode: Enhancing Communication Effectiveness"33:29 Free Training Repeats for Trainers36:45 AI and Authentic Communication37:38 "Embrace Authenticity in Writing"41:21 Highly Recommend This Personality TestAbout the Guest : Kelly Leightner is a creative thinker and innovator who discovered a unique approach to understanding personality dynamics in interactions. Intrigued by the notion of why some people respond positively while others refuse, she delved into personality assessments, reverse-engineering them to develop her own method. Her groundbreaking system allows her to quickly discern an individual's personality in ninety seconds or less. This innovative approach has become an invaluable tool in her professional endeavors, enhancing her ability to connect and communicate effectively with others.Link to crack your code https://codebreakerglobal.com/crackyourcode/kelly.leightner-2 Website www.KommunicationWithKelly.com FB: https://www.facebook.com/kelly.leightnerLI: https://www.linkedin.com/in/kellyleightner/Email: Kelly@KellyLeightner.comHow to connect Torund : Facebook: https://www.facebook.com/torundb/LinkedIn: https://www.linkedin.com/in/torundb/Website: https://torundbryhn.com/Link to buy her book: https://amzn.to/3UmTJzI