The MotorMouth Podcast

In this conversation, James Robinson shares his extensive journey in motorsport, detailing his transition from aspiring racing driver to team principal of Invicta Racing. He discusses the founding of his agency PaceSixFour, the challenges and opportunities in the racing industry, and his management philosophy centered on empowerment. Robinson also highlights the marketing potential of Formula 2 and the technical aspects of the F2 car, while balancing his personal life and career aspirations.Key Takeaways:James Robinson has been in motorsport since 2006.His passion lies in the business side of motorsport.PaceSixFour was formed by merging two agencies.Robinson remains involved with PaceSixFour while leading Invicta Racing.Invicta Racing aims to leverage the marketing potential of Formula 2.Empowerment and delegation are key to his management style.Formula 2 is the most followed single-seater series after F1.Robinson emphasizes the importance of providing a platform for drivers.The F2 car is designed to closely resemble F1 cars.Long-term goals include exploring opportunities in F1 and beyond.Chapters:00:00 James Robinson's Journey in Motorsport02:56 Founding PaceSixFour: The Story Behind the Name06:02 Transition to Invicta Racing: New Opportunities08:51 The Role of Team Principal: Skills and Expectations11:54 Empowerment and Management Style in Racing15:07 Marketing Potential of Formula 218:05 Balancing Family and Career in Motorsport21:07 Technical Insights: The F2 Car Explained23:49 Long-term Goals for Invicta Racing26:47 Looking Ahead: The Future of Formula 1 and BeyondA MotorMouth Media Production

Jeff Dodds, the CEO of Formula E is today's guest, fresh off the back of his Miami trip with a load of BIG celebrities and content creators to hit a new audience for the sport. We talk all about that and lots more!Close combat racing keeps fans guessing the winner.Charity initiatives can enhance the sport's image.Innovative marketing can attract new audiences.Influencers can significantly impact motorsport's reach.Cultural success can be measured beyond just numbers.The thrill of racing can be shared with non-professionals.Personal growth is essential for long-term success.Balancing competition and recovery is crucial for performance.Recognizing potential in others is a key leadership trait.Work-life harmony is more important than balance.Chapters00:00 Jeff's early Years and Background03:03 Understanding Formula E: The Basics05:47 The Unique Experience of Formula E Races09:04 Formula E's Current Status and Future Potential11:58 Jeff's Journey to Formula E Leadership14:52 First Impressions and Initial Challenges18:05 Setting Priorities as CEO21:14 Work-Life Balance in Motorsport Leadership24:11 Jeff's Leadership Style and Company Culture26:50 The $250,000 Bet and Its Implications27:20 Charity and Community in Motorsport28:59 Innovative Marketing Strategies in Racing30:52 Creators and Celebrities in Racing32:49 The Impact of Influencers on Motorsport36:04 Future Goals and Ambitions in Motorsport38:37 Life Lessons from Competitive Sports45:30 Personal Reflections and FearsA MotorMouth Media Production

Gus Burton is a rising racing driver and host of the Backseat Drivers Podcast. We chat about the changes of the new crop of F1 rookies, and life as racer and podcaster and the challenges of squeezing into a car at 6ft 4! A MotorMouth Media Production

There's been a flurry of activity in the F1 sponsorship market in the last couple of weeks, let's find out what's been going on with the latest episode of The MotorMouth Exchange! A MotorMouth Media Production

What's it like being an F1 hopeful? We speak with F3 rising star Javier Sagrera about his aspirations and whether the junior ladder on the way up to Formula 1 is fit for purpose! A MotorMouth Media Production

Lee Johnston takes us through winning the Isle of Man TT and the emotions attached to that famous race! A fascintating insight into the world of dangerous, high speed motorbike competition at the very top level.A MotorMouth Media Production

Being an F1 photographer is an unusual job, it's not for everyone and can be incredibly hard work and requries a great deal of skill and talent. Kym Illman came to it late, but has managed to carve out a hugley successful career shooting F1 drivers in the Paddock. He's built a massive social media following which continues to grow at pace, but there's much more to the man than photos, an Australian entrepreneur who has worn many hats, from rally driving to writing books. I hope you enjoy this episode and please leave a sub and review, it really helps. Find out more about Kym!!A MotorMouth Media Production

We're back for our first episode of 2025! Join us weekly as we speak to all the big names from Formula One and racing! Scott "Boom Boom" Beaumont is a National and World Championship rider. We dive into the amazing similarities between BMX, Mountain Biking and Formula One, from tyre compounds and tech through to the mindset of a Champion rider. A fascinating glimpse into a sport on the threshold of the mainstream. Join Tim as he chats to a man right at the top of his sport.A MotorMouth Media Production

McLaren Formula 1 Car by Car: Every Race Car Since 1966. We talk to the author this stunning book, written by F1 journalist Stuart Codling. In the wake of McLaren's constructors championship, we learn about the history of Bruce McLaren and the cars that followed his untimely death behind the wheel. A MotorMouth Media Production