More Than Corporate


130: Embracing the Entrepreneurial Spirit with Cheryl Herrick

Early in her career Cheryl found herself running a small family owned medical device business which grew from a break-even company to $4 million in annual sales with 85% margins in only a few years. Cheryl credits the success to a solid method for running the business. The method is the business philosophy of Dr. W. Edwards Deming who is known as the founder of the System of Profound Knowledge. Cheryl has successfully repeated the use of the method in retail, service-based businesses, including self-development sectors, where she was the highest selling independent contractor and producer of programs, as well as product-based businesses. More recently leaving her post as the co-general manager of a 100-employee automotive company, to pursue consulting and coaching, focusing on helping others use Dr. Deming’s methodologies. Cheryl is a partner in a start-up producing new technology houses and is also the founder of Ponytail Racing LLC, a Motorsports company doing good in the world, and whose current programs are giving back to Military Veterans who have PTSD and other wounds of war.Connect with Cheryl Herrick:LinkedINOne this episode:Cheryl sits with Amber and discusses growing up in a business minded family, and the importance of empowering the right people to make wise decisions that will help grow your business. Tweetable Quotes:"Every system has to have an aim... and the most powerful aim is for everyone to win." -Cheryl Herrick"If you're going to quit, at the very least you should quit for the right reasons." -Cheryl HerrickConnect with other incredible people looking to break out of the corporate mindset by joining the More Than Corporate Facebook group:

128: Redefining Marketing with Todd Giannattasio

Todd Giannattasio is a veteran marketing expert who has been featured by Entrepreneur, Forbes, and Huffington Post for his proven systems to grow brands, generate leads, and increase sales in our constantly evolving, digital world. His combination of fundamental principles and modern marketing strategies are what create a force multiplier for businesses.He is certified in sales and marketing from, Hubspot, and the Jordan Belfort Straight Line Sales and Persuasion System. He has been a featured speaker at the Propelify Innovation Festival, presenting to a combined audience of over 24,000 attendees.Todd has been working in digital communications and marketing since 2003. Over that time, he’s worked with some of the biggest companies in the world from Universal Records to BASF, and with growing startups and small businesses.He is currently the Founder of Tresnic Media and Co-Founder, CMO of Ziotag.Connect with Todd:Todd Giannattasio on LinkedINOne this episode:Amber and Tim discuss the fear of taking that first leap in business as well as approaches to marketing that make a difference.Tweetable Quotes:"I love working with clients and in my own business, where when you do something it makes an impact." - Todd Giannattasio"There is no perfect time and it's never going to be the end of the world if something doesn't work out." - Todd GiannattasioConnect with other incredible people looking to break out of the corporate mindset by joining the More Than Corporate Facebook group:

124: Racing Toward Your Best Life with Chris Larsen

ChristopherLarsenis the founder and Managing Partner of Next-Level Income, through which he helps investors become financially independent through education and investment opportunities. Chris has been investing in and managing real estate for over 20 years. While completing his degree in Biomechanical Engineering and M.B.A. in Finance at Virginia Tech, he bought his first single-family rental at age 21. During his subsequent career in the medical device industry, Chris expanded into development, private-lending, buying distressed debt as well as commercial office, and ultimately syndicating multifamily properties. He began syndicating deals in 2016 and has been actively involved in over $150M of real estate acquisitions. In addition to real estate, Chris has invested in equities, oil & gas, and small business lending, as well as being active in Venture South, one of the nation’s Top 10 Angel Investing groups. Chris lives with his wife and two boys in Asheville, NC where he loves spending time with them in the outdoors and enjoying the food and culture that the region has to offer.Connect with Chris:www.nextlevelincome.comOn this episode:Chris starts off this interview with his dreams of being a pro cyclist and discusses the importance of mindset, education, and how sports has shaped his approach to failure. Tweetable Quotes:"There's only one thing wrong with failing and that's letting the failure tear down the relationships you've built."- Christopher A. Larsen"Experiences you have through all of life's different stages will shape what's important to you."- Christopher A. LarsenConnect with other incredible people looking to break out of the corporate mindset by joining the More Than Corporate Facebook group: