cover art for “It’s not just called DEATH CLEANING, It’s called LIFE CLEANING too.”

More Moss to the People

“It’s not just called DEATH CLEANING, It’s called LIFE CLEANING too.”

Season 3, Ep. 16

GUEST: Thomas Kindberg, my beloved husband

TITLE OF EPISODE: “It’s not just called DEATH CLEANING, It’s called LIFE CLEANING too.”


June 11th, 2024, marked a significant milestone for our family: Thomas and I proudly launched our Swedish Death Cleaning and Decluttering business, More Moss. Less Mess.

This dream has been a long time in the making, and now it's finally a reality.

Thomas prefers to stay out of the spotlight, shying away from public speaking and attention. Convincing him to join me on the podcast was a challenge, but I promised it would be quick and that I’d handle most of the talking.

My goal was to introduce you to Thomas, the other half of our business, so you could see what our team brings to the table.

Listening back, I realized I dominated the conversation, often speaking over him. While this is how we work—I’m more vocal, and he’s more reserved—I wanted to make him comfortable and keep the episode brief for his sake. Still, it was important for you to meet him again.

Our mission is to normalize Swedish Death Cleaning, turning it into a regular conversation rather than a daunting task. We aim to make the process of dealing with death less intimidating and more accepted as a natural part of life.

Thank you for being part of this journey with us.

Åsa and Thomas


  • June 11th it’s a big day for us. Why? 
  • Reminder that I am taking July off from podcasting, RADICAL SABBATICAL.
  • Thomas is now working with me and Swedish Death Cleaning + DeCluttering. Where has he been the past 35 years? 
  • Too many people are unhappy in their work and their lives.
  • Society has changed very fast, what can that be based on? 
  • Thomas interests lie in the world, news, economy, geography. 
  • Åsa and Thomas disagree about how we can or can not make a difference.
  • Saw the beauty of social media in the initial intent for which it was created today.Community. People helping people.Thomas thinks it can be ego driven.
  • The ‘More Moss to the People’ movement and going back to a simple life. Western world problems, psychological stress, kids feeling like shit. 
  • Coming back to what’s important. We have to stop over consuming. 
  • 95% of wares in Sweden are recycled. 
  • Values. Our ground pillars. Feeling more versus having more.
  • Not pessimistic to speak about death, we consider it optimistic.
  • We leave no mess behind.
  • Having safe conversations about this. Circular economy, life cleaning not just death cleaning.
  • You can be 31 years old and do death cleaning.
  • Thomas is my Muscles from Brussels. He will be a big help with moving things down, out and around for our future clients.



The first time Thomas appeared on the podcast: Season 1, Episode 9


Certainly not on social media! Ha! You can find him via our website.

To find out more about working with us, reach out via our website here:

CONTACT INFORMATION for KOMEIL ASLI, my Podcast Production Manager: Komeil Asli, Freelance UI/UX Designer, Front-End Developer. 

Thank you so much for listening! 

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